Short answer: A conversational AI consultant in Israel builds the chat, WhatsApp and voice systems your customers actually talk to, and connects them to your CRM so they qualify leads, answer buyers day and night, and book meetings instead of just replying. Lilach Bullock does this remotely with Israeli companies selling into global markets, designing the conversation and the integration, not just switching on a bot. You get a working system your own team can run, usually live within the first few sessions. See how the work runs and book a free 30-minute call.
The short version
Conversational AI is the part of AI your customers actually talk to: the chat assistant on your site, the bot that qualifies a lead at 2am, the voice or WhatsApp flow that answers a buyer before a human ever picks up. Done well it books meetings and closes gaps while you sleep. Done badly it annoys people and quietly loses you deals. I am Lilach Bullock, a British AI implementation consultant, and I work remotely with Israeli companies to build conversational AI that converts instead of frustrating.
Why most conversational AI disappoints
Almost every company I meet has tried a chatbot and been underwhelmed. The reason is nearly always the same. They bought a tool and switched it on. They did not design the conversation, they did not connect it to the CRM, and they did not decide what a good outcome even looks like. So the bot answers frequently asked questions and does nothing that moves the business.
The companies that win treat conversational AI as a sales and service system, not a widget. The assistant knows who it is talking to, it qualifies, it routes, it books, and it hands a warm, well briefed lead to a human at exactly the right moment. That is a design job and an integration job, and that is the work I do.
What I build
- Lead qualification assistants that ask the right questions, score the lead, and book the meeting straight into the calendar.
- Website and WhatsApp chat tuned to your product and your buyer, in the language they use, connected to your CRM so nothing is lost.
- Support deflection that answers the repetitive questions accurately and escalates the ones that need a person, with full context.
- Voice and phone flows where they fit, for teams with more inbound than headcount.
- The measurement layer, so you can see conversations, conversions and where the bot hands off, and improve it every week.
Built for Israeli companies selling globally
Most Israeli companies I work with sell abroad, so the assistant has to be fluent and native sounding in English for a US or European buyer, and often needs to handle Hebrew for the local side of the business. It has to work across time zones, which is exactly where conversational AI earns its keep: your buyer in New York gets a real answer while Tel Aviv is asleep. I build for that reality, not a demo.
How this fits the bigger picture
Conversational AI is usually one piece of a wider AI setup. If you also want AI doing your prospect research, content and follow up, that is one joined up conversation rather than five separate tools. Start with the wider view in my guide to hiring an AI marketing consultant in Israel, or if you are in the centre, my page on AI consultants in Tel Aviv.
Working with me
It starts with a short honest audit of where a conversation, not a form, would win you more. I would rather build you one assistant that books real meetings than a clever bot that impresses in a demo and converts nobody. If you want conversational AI that actually pulls its weight, get in touch through the site.
Do you work with small businesses in Israel, or just the big tech companies?
I get asked this a lot, usually by someone running a business that has nothing to do with software. Israel's economy isn't only startups. It's also SaaS companies with small support teams, import and distribution firms, dental and aesthetic clinics, law and accounting practices, e-commerce brands selling into Europe and the US, and family-run manufacturing outfits that have been going for decades. These are the businesses I tend to work with, and none of them need to be "tech companies" for conversational AI to earn its keep.
Take a dental or aesthetic clinic with two receptionists fielding WhatsApp messages and phone calls all day. A well-built chat assistant handles appointment booking, answers the same ten questions about pricing ranges and aftercare, and only escalates to a human when someone actually needs judgement. The receptionist stops typing the same answer forty times a week and starts doing the parts of the job that need a person.
Or an import or distribution business fielding supplier and customer queries in Hebrew and English across email and WhatsApp. A voice or chat layer can triage those messages, pull order status from the existing system, and draft replies for approval, so the owner stops being the bottleneck for every "where's my shipment" question that lands in their inbox at 11pm.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
On logistics: working remotely is straightforward. There's enough overlap between Israel's working day and the UK and much of Europe for real-time calls most mornings, and I structure the first two weeks around that. Week one is discovery, mapping what actually happens in the business, not what the org chart says happens, plus access to the tools involved. Week two is a working prototype you can test with real conversations, followed by a plan for what gets built well and in what order.
I'll say this plainly: if your business handles fewer than a handful of repetitive customer conversations a day, an AI consultant probably isn't worth it yet. The setup and thinking time only pays for itself once there's real volume or real cost in the manual version. If that's where you are, save your budget and revisit this in six months.
I've explained why AI videos sound weird and what you can do about it.
Frequently asked questions
What is conversational AI?
It is the AI your customers talk to: the chat assistant on your site, a bot that qualifies a lead at 2am, or a voice or WhatsApp flow that answers a buyer before a human picks up. Done well it books meetings while you sleep.
Will a chatbot annoy my customers?
It will if you switch on a tool and walk away. The ones that work are designed as a sales and service system: they qualify, route, book and hand a warm lead to a human at the right moment. That is the part I build.
Can it handle English and Hebrew?
Yes. Many Israeli companies sell abroad in English and serve the local side in Hebrew, so the assistant can be built to handle both. Hebrew content is set up with native-language review supplied by the client or a qualified specialist, and the system works across time zones.
Want this done for you? See how a fractional AI officer can run this inside your business.
