Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

ChatGPT Prompts for Opticians: 21 Copy-and-Paste Prompts for Quotes, Emails and Reviews

If you are skim reading
The short version: ChatGPT can draft an optician's price quotes, appointment emails, review replies and social posts quickly, but a patient's prescription, name or eye health detail should never be typed into it.

The short version: ChatGPT can draft an optician's price quotes, appointment emails, review replies and social posts quickly, but a patient's prescription, name or eye health detail should never be typed into it. Below are 21 prompts split into quotes, emails, review replies, social posts and admin, written to work with placeholders, plus a section on why prescription and patient data need to stay out of any prompt.

Why an optician's prompts need their own approach

An optician sells both a health check and a retail product in the same visit, an eye test alongside a pair of glasses or contact lenses, and the writing needs to cover both without mixing them up. A patient booking an eye test wants reassurance about their eyesight; a customer choosing frames wants help picking a style and understanding the price. Tell ChatGPT which of the two you are writing about before asking for anything, and keep any real prescription or eye health detail out of the prompt entirely.

Prompts for quotes and pricing emails

UK eye tests typically cost between £20 and £30 privately, though many patients qualify for a free NHS-funded test based on age or health conditions. A pair of glasses with single vision lenses can run from £70 to £150, while varifocals or higher-index thin lenses often push the total to £200 to £400 depending on the frame and lens package chosen.

  1. Write a quote email for a pair of glasses with [lens type, e.g. varifocal] lenses and a [frame type, e.g. designer] frame, totalling £[amount], explaining what the lens package includes.
  2. Write an email explaining our eye test pricing, £[amount] privately or free on the NHS for patients who qualify, and how to check eligibility.
  3. Write a reply to a patient who says our glasses quote of £[amount] is more than a budget high street chain, explaining briefly what the price covers (lens quality, fitting, aftercare) without sounding defensive.
  4. Write a quote for a contact lens trial and first month's supply at £[amount], explaining what the trial includes and when the ongoing monthly cost of £[amount] would start.
  5. Write an email offering a multi-buy or two-for-one frame deal, priced at £[amount] for the pair, with the terms of the offer clearly stated.

Fill in the lens type, frame style and price range yourself, and never include a real patient's actual prescription figures anywhere in the prompt.

Prompts for patient emails

Booking confirmations, collection reminders and aftercare emails make up most of an optician's day-to-day writing.

  1. Write a booking confirmation email for an eye test appointment on [date] at [time], with arrival instructions and what to bring.
  2. Write a reminder email that new glasses are ready for collection, for an order placed on [date], with opening hours and how to book a fitting appointment.
  3. Write a general template email reminding patients it has been [number] years or months since their last eye test, encouraging them to rebook, without naming any specific patient's results.
  4. Write an email confirming a contact lens aftercare check appointment on [date], explaining what the appointment will cover.
  5. Write an apology email for a delayed glasses order, explaining the reason briefly (lab delay, out of stock frame) and giving a new expected date of [date].

Write these as general templates with placeholders for dates and appointment types, and add any real patient detail yourself after the draft, never inside the prompt.

Never paste patient or prescription details into ChatGPT

This is the most important rule on this page for an optician's practice. Never type a patient's name, date of birth, prescription figures, eye health finding or referral letter content into ChatGPT, even to get help wording something tricky. That information is medical data and needs to stay inside your practice management system, not a general chat tool that may store what you type. Use ChatGPT only to write the structure and tone of a template, with placeholders like [patient's name] or [appointment date], and add the real detail afterwards, outside the tool. If you need help wording something that unavoidably involves a specific finding, write that sentence yourself and let ChatGPT help with everything around it instead.

Prompts for review replies

Reviews shape which optician a new patient chooses almost as much as location does, so a warm, specific reply matters.

  1. Write a reply to a five-star review thanking a patient for a positive eye test experience, thanking them by first name only and keeping the reply under 60 words.
  2. Write a reply to a review mentioning a long wait for an appointment, acknowledging the frustration honestly and explaining generally what the practice is doing to improve booking availability.
  3. Write a reply to a review about glasses pricing, explaining generally why the practice's pricing reflects lens quality and aftercare, without discussing the reviewer's specific order.
  4. Write a reply to a review mentioning glasses that did not fit well initially, acknowledging the issue and inviting them back for a free adjustment, without discussing their prescription in public.

Never mention a patient's prescription, eye condition or specific order detail in a public reply, and keep every reply general enough that it protects the patient's privacy.

Prompts for social posts

Opticians who post useful eye health content and new frame ranges build trust with people who are not due an eye test yet.

  1. Write a Facebook post reminding patients that regular eye tests can pick up general health conditions early, with a call to book if it has been over a year.
  2. Write three Instagram caption options for a photo of a new frame range, each under 35 words, aimed at customers browsing for new glasses.
  3. Write a post about children's eye tests, explaining generally why regular checks matter for school-age children, aimed at parents.
  4. Write a short post announcing extended opening hours or a new service such as OCT scanning, with a clear call to action to book.

Keep every social prompt general and educational, never built around a real patient's case, and make sure no identifiable patient appears in any photo without their consent.

Prompts for admin

Appointment scheduling, supplier orders and general admin are safe territory for ChatGPT as long as no patient data goes into the prompt.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

  1. Turn this list of appointment slots into a clear daily schedule table grouped by optometrist: [paste your list, with initials only, no patient names].
  2. Write a short order email to our lens lab or frame supplier requesting [items and quantities] for delivery by [date].
  3. Draft a general practice newsletter update covering [topic, e.g. new opening hours or a new frame range], for the practice manager to review before sending.

One weak prompt versus one strong prompt

Weak, and unsafe: "Write an email to John explaining his new prescription is minus 2.5 in both eyes and why his old glasses feel wrong now." This puts a real patient's name and prescription detail directly into a chat tool, which should never happen.

Strong and safe: "Write a template email explaining, in general terms, why a change in prescription can make old glasses feel different for a while, for the optometrist to personalise with the patient's actual name and figures afterwards." The second version gets a useful, accurate general explanation from ChatGPT, and the real prescription detail is added by a person, outside the tool, only where it needs to be.

Mistakes opticians make with these prompts

The most serious mistake is typing any real prescription, diagnosis or patient name into ChatGPT, which the section above covers and is worth repeating to every member of staff. The second is letting ChatGPT write anything that reads like specific clinical advice for one patient, when any advice about a prescription or eye condition must come from the optometrist who examined them. The third is using an identical cheerful tone for every reply, when a complaint about a delayed order needs a calmer, shorter register than a five-star thank you.

If you want the full set, start at the ChatGPT Prompts and Limits: 30 Guides to Fun Prompts, Photo Edits and Daily Caps.

I built a free prompt builder for exactly this.

Frequently asked questions

Is it against data protection rules to type a prescription into ChatGPT?

Typing identifiable patient information, including a prescription, into a general chat tool risks breaching data protection obligations, since it may be stored outside your practice's own systems and consent framework. Keep prescription and patient detail out of any prompt entirely.

Can ChatGPT recommend lenses or frames for a specific patient?

No. Lens and frame recommendations that depend on someone's actual prescription or eye health must come from a qualified optometrist. Use ChatGPT only for general product descriptions and marketing copy.

How do I train staff to use these prompts safely?

Set a clear rule that no real patient name, date of birth or prescription figure goes into any AI tool, and that a person always reviews the draft before it reaches a patient. Build it into existing data protection training rather than treating it as a separate policy.

Can these prompts help with text reminders as well as emails?

Yes, ask for a shorter version under 160 characters using the same placeholder approach, with the real appointment date and patient name added afterwards by staff.

Should a review reply ever mention a patient's prescription or condition?

No. Keep replies general and warm, and invite the reviewer to get in touch privately for anything specific, rather than discussing their prescription or eye health in a public reply.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.