How much do you really know your audience? Most marketers – and businesses – experiment with different marketing tactics using minimal data and with little
As a marketer, proving the value of your marketing activities is vital. Not only that, but you also need to track your results consistently so
Creating great infographics is a tough task. But you know it’s vital to your marketing results. No matter how great your written content is, you
The process of buying products and services has changed over the years. For starters, buyers now carry out a considerable amount of research online. Even
Over the years, Instagram has become one of the most important social media networks. In fact, it’s only second to Facebook in terms of user
Influencer marketing continues to be one of the most effective ways to promote your brand, whether you want to improve your brand awareness and reach
Videos have rapidly become one of the most popular content formats over the years; and marketers love them: they generate more leads, they boost traffic
If you have a digital agency, work as part of a marketing team or work with clients directly in any way (no matter the industry!),
Reporting is a vital part of a marketer’s job – and essential both to marketers and to businesses. Keeping track of your reporting can help
As much as we might not like it, few website visitors will convert on their first visit. But this is something every business faces. Various
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