Brevo Alternatives (2026): 10 Email Platforms Compared

Brevo, the email and SMS platform that used to be called Sendinblue, is a popular pick for small businesses because it bundles newsletters, automation, SMS and a CRM in one place. That bundle suits plenty of people. But if you only need a good newsletter tool, want an editor that's quicker to learn, or run an online shop with very specific needs, it's worth looking at what else is out there.

Below you'll find ten Brevo alternatives in no particular order, listed A to Z. I've leaned towards smaller and challenger email tools, mixed with a few better-known names, because the smaller ones often have the friendliest free plans. Every detail comes from each tool's own website and plans page. For a wider look at the category, my guides to Mailchimp alternatives and Klaviyo alternatives cover more options.

Brevo alternatives at a glance

In the free plan column, Yes means the tool's own site lists a permanent free plan or tier. Trial only means a free trial with no ongoing free plan. Free plans usually come with sending or contact limits, and those change, so check the current details on each site.

Tool	Type	Good for	Free plan
Acumbamail	Email and SMS platform	Simple newsletters with SMS and landing pages	Yes
Benchmark Email	Newsletter platform	Drag-and-drop newsletters for small teams	Yes
EmailOctopus	Lean email marketing tool	Clean newsletters and simple automations	Yes
GetResponse	Email and automation suite	Automation, landing pages and webinars together	Yes
MailerLite	Email marketing platform	Newsletters, sites and automations for small brands	Yes
Mailjet	Email platform with API	Marketing emails plus developer sending	Yes
Moosend	Email marketing and automation	Automated journeys and segmented campaigns	Trial only
Omnisend	Ecommerce email and SMS	Online shops sending product and cart emails	Yes
Sender	Email marketing platform	Newsletters, popups and automation for small lists	Yes
SendPulse	Multichannel marketing platform	Email alongside chatbots, SMS and a light CRM	Yes

Ten email platforms to consider instead of Brevo, A to Z

Acumbamail

Best for: Small businesses that want straightforward newsletters, forms and SMS from one dashboard without a steep learning curve.

Benchmark Email

Best for: Owners who want a friendly drag-and-drop editor and ready-made templates for regular customer newsletters.

EmailOctopus

Best for: Solo founders and small brands who like a clean, uncluttered tool for newsletters and basic welcome sequences.

GetResponse

Best for: Businesses that run webinars or lead magnets and want email, landing pages and automation in one account.

MailerLite

Best for: Small businesses that want a tidy editor, landing pages and automations without lots of extra modules.

Mailjet

Best for: Teams who send both marketing newsletters and system emails, such as receipts, and want one provider for both.

Moosend

Best for: Growing businesses that want visual automation workflows and segmentation, and are happy to start on a trial.

Omnisend

Best for: Online shops that want email and SMS built around products, abandoned baskets and order updates.

Sender

Best for: Small businesses and creators who want newsletters, signup forms and automation on a generous free plan.

SendPulse

Best for: Businesses that talk to customers across email, messaging apps and SMS and want those channels under one roof.

How to compare Brevo alternatives for a small business list

Most email tools can send a newsletter. The differences show up in the everyday jobs: building a signup form, tagging people, sending a welcome series and seeing who clicked. Start with the jobs you do every week and judge each tool on those.

• The editor. Can you build an email that looks good on a phone in a few minutes, without fighting the layout?
• Signup forms and landing pages. Check you can embed a form on your website and build a simple page for a lead magnet.
• Automation. A welcome sequence is the minimum. If you sell online, look for abandoned basket and post-purchase emails.
• Segments and tags. You'll want to send different emails to customers, prospects and newsletter readers.
• Deliverability help. Look for clear guidance on authenticating your sending domain so your emails land in the inbox.
• Other channels. Decide whether you need SMS or chat in the same account, or whether email alone is enough.

Questions to ask before moving your email list from Brevo

• How big will my contact list be in a year's time, and does the free plan still fit at that size?
• Can I import my contacts with their tags, consent records and unsubscribes intact?
• Will my existing automations need rebuilding by hand, and how long will that take?
• Does the tool let me use my own domain for sending and for any landing pages?
• Who on my team will use it, and do they each need their own login?
• Is there help I can reach quickly if a campaign goes wrong on a busy day?

If you'd like a refresher on what to automate first, my guide to email marketing automation walks through the sequences most small businesses start with.

Which type of Brevo replacement fits your business

• Lean newsletter tools suit consultants, coaches and service businesses that mainly send a regular newsletter and a short welcome series.
• Ecommerce email tools suit online shops that rely on product emails, basket reminders and order updates.
• All-in-one suites suit businesses that want webinars, landing pages and automation in one login.
• Multichannel platforms suit teams who also reach customers by SMS or messaging apps and want one view of each contact.
• Email platforms with an API suit businesses that send system emails from a website or app as well as marketing campaigns.

Switching tips for a smooth Brevo email migration

1. Export your full contact list, including unsubscribed and bounced contacts, so you don't email anyone who opted out.
2. Note down every automation, form and template you use today, so nothing is forgotten.
3. Authenticate your sending domain in the new tool before you send a single campaign.
4. Rebuild your signup forms and swap them on your website at the same time, so new signups land in the right place.
5. Send your first few campaigns to your most engaged readers, then widen out once results look normal.
6. Keep your old account open for a short overlap, then close it once the new tool has run a full cycle.

Mistakes to avoid when leaving Brevo

• Importing old contacts who never gave consent, which can hurt deliverability on a new account straight away.
• Forgetting to move the unsubscribe list, then emailing people who asked you to stop.
• Picking a tool for one shiny feature and finding the everyday editor slows you down.
• Leaving old signup forms live on your website, so new subscribers vanish into the account you've left.
• Skipping a test send to Gmail, Outlook and a phone before the first real campaign.

Do you make email marketing software? Tool makers can ask to be considered for a featured place on this list.

Narrowing down your Brevo alternatives shortlist

Choose two tools that match the way you send email today. Build your welcome email and one newsletter in each, connect a signup form and send a test to yourself on a phone. Keep the one you'd happily open every week, and move your list only once you're sure the new home is set up and authenticated.

Frequently asked questions

Is Brevo the same as Sendinblue?

Yes. Sendinblue changed its name to Brevo, and the product carried on under the new name with a wider set of tools, including CRM and SMS features.

Is there a free alternative to Brevo?

Yes. Several email tools on this list have a permanent free plan, usually with limits on contacts or sends. Check each tool's own plans page for the current limits before you move a list.

Will I lose subscribers if I switch email platforms?

You shouldn't, as long as you export your full list, including unsubscribes, and import it carefully. Some people may need to confirm their subscription again if you can't prove consent.

Do I need SMS in my email marketing tool?

Not always. SMS suits shops and appointment-based businesses that send time-sensitive messages. If you mostly send newsletters, an email-only tool is often simpler to run.

How long does it take to move to a new email platform?

A small list with a couple of automations can move in a day or two. Larger accounts with many forms, segments and sequences take longer, so plan a short overlap.