- Virtual try-on tools compared
- Nine virtual try-on tools to explore
- Where to start for your products
- Customer photos are personal data, and faces can be more
- AR try-on versus AI on-model images
- Questions to ask before you add virtual try-on
- Signs your shop could use virtual try-on
- My plain advice on choosing a virtual try-on tool
- Frequently asked questions
The best virtual try-on tools let shoppers see clothes, glasses, jewellery, shoes or makeup on themselves before they buy, using AR or AI images. Some plug into your product pages, while others create on-model photos for your listings. Nine options follow in no particular order.
The biggest worry when buying clothes or accessories online is simple: will it look right on me? Virtual try-on is one of the few tools that answers that question before the parcel arrives.
The nine tools below are listed alphabetically and in no particular order, and every description comes from the tool's own website, read this week. If you're building out the rest of your online shop, my guide to AI for ecommerce marketing covers the wider toolkit.
Virtual try-on tools compared
I checked the free plan column on each tool's own website, as of Oct 2026. Yes means the site names a free plan, a free account, a free allowance or an open source version. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to start for free, so check the vendor's page before you sign up.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Banuba | AR virtual try-on solution for ecommerce | Face-based AR try-on for apps | Trial only |
| Camweara | Virtual try-on for jewellery, eyewear and clothes | Jewellery and eyewear shops | Trial only |
| FASHN | Fashion AI platform and try-on API | Developers adding try-on to an app | Yes |
| FitRoom | Online AI virtual try-on for clothes | Trying outfits on a photo | Not stated |
| mirrAR | Virtual try-on and AR software | In-store and online jewellery try-on | Not stated |
| Perfect Corp | AI and AR beauty and fashion solutions | Makeup and beauty try-on | Trial only |
| Wanna | AR try-on for shoes, bags and watches | Shoes, bags and watches | Not stated |
| WeShop AI | Image and video creation platform with AI | On-model images from product shots | Yes |
| Zakeke | 3D product configurator and customiser | Try-on next to 3D product tools | Not stated |
Nine virtual try-on tools to explore
Banuba
Best for: Brands and app makers that want face tracking and AR try-on for beauty, eyewear or accessories inside their own app or site.
Camweara
Best for: Jewellery and eyewear sellers who want shoppers to see rings, glasses and accessories on themselves before buying.
FASHN
Best for: Fashion brands and developers who want a virtual try-on API plus on-model product images for their catalogue.
FitRoom
Best for: Shoppers and small sellers who want to upload a photo and see how clothes might look with an AI clothes changer.
mirrAR
Best for: Jewellery and fashion retailers who want AR try-on that works across their website and in physical stores.
Perfect Corp
Best for: Beauty brands that want AR makeup try-on and skin analysis tools for shoppers, from the company behind YouCam.
Wanna
Best for: Footwear, bag and watch brands that want shoppers to see products on themselves through AR try-on.
WeShop AI
Best for: Small ecommerce sellers who want AI models wearing their products, plus virtual try-on images for listings.
Zakeke
Best for: Online stores that want virtual try-on alongside 3D product viewers and customisation tools on the product page.
Where to start for your products
- Jewellery and eyewear: Camweara or mirrAR.
- Makeup and beauty: Perfect Corp.
- Shoes, bags and watches: Wanna.
- Adding try-on to your own app: FASHN or Banuba.
- On-model images for listings: WeShop AI.
Customer photos are personal data, and faces can be more
The Information Commissioner's Office explains that personal information counts as biometric data when it's about someone's physical characteristics, results from specific technical processing and allows or confirms their unique identification.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Not every try-on tool identifies anyone, but they all handle customers' photos or live camera images. Before you add one to your shop, ask the vendor how images are processed, where they're stored and how quickly they're deleted, and say so clearly on your site.
AR try-on versus AI on-model images
AR try-on uses the shopper's camera to place glasses, makeup, jewellery or shoes on them in real time. It works best for accessories and beauty, where the item sits on a face, wrist or foot.
AI on-model images turn your product photos into pictures of models wearing them. They help smaller fashion brands show every item on a person without booking a photo shoot for each one.
Questions to ask before you add virtual try-on
- Which product types does it support?
- Does it work in a mobile browser, or only in an app?
- Can it plug into my shop platform?
- How are customer photos stored and deleted?
- How realistic is the fit and sizing?
- Can I see results with my own products first?
Signs your shop could use virtual try-on
- Shoppers ask how items look when worn. Show them directly.
- Returns cite fit or look. Try-on can reduce the doubt.
- You can't shoot every item on a model. AI images can fill the gap.
- Your rivals already offer it. Test it on your best sellers.
Do you make a virtual try-on tool? Tool makers can ask to be considered for a featured place on this list.
My plain advice on choosing a virtual try-on tool
Start with the products where doubt loses you the most sales or causes the most returns. For many shops that's glasses, rings or a hero clothing line, not the whole catalogue. Prove it helps there before you roll it out everywhere.
Keep the images honest, too. Shoppers notice when a try-on flatters a product far beyond reality, and that leads to disappointed customers. My guide to AI automation for ecommerce has more ideas for using AI without losing trust.
Frequently asked questions
What is virtual try-on?
Virtual try-on lets shoppers see how a product such as clothing, glasses, jewellery or makeup might look on them, using augmented reality or AI-generated images.
How does virtual try-on work?
AR try-on uses a phone or laptop camera to place the item on the shopper in real time. AI try-on edits a photo to show the item being worn.
Is virtual try-on accurate?
It's a helpful preview rather than a perfect fit check. Pair it with clear size guides and honest product photos.
Do I need an app for virtual try-on?
Not always. Some tools work in a mobile browser on your product page, while others are built into apps.
Is virtual try-on safe for customer privacy?
It depends on the tool. Ask how images are processed, stored and deleted, and tell customers clearly.
Which products suit virtual try-on best?
Glasses, jewellery, watches, makeup and shoes usually work well, because the item sits on a clear part of the body.
