- Can you create one? Members yes, Pages with conditions
- Create your LinkedIn newsletter in six steps
- The limits LinkedIn sets
- What happens when you hit Publish?
- How readers find and subscribe
- Editing, deleting and checking your numbers
- Newsletter or plain article: which should you write?
- Frequently asked questions
To create a LinkedIn newsletter, click Write article at the top of your homepage, open the Manage dropdown near the upper right and select Create newsletter. Fill in the title, description and how often you'll publish, add a logo if you like, click Done, then write and publish your first edition.
That's the whole setup. What decides whether it's worth doing comes after: who gets invited, how readers find it, and the limits on how many you can run. The facts below come from LinkedIn's own Help pages and the opinions are mine, though button placement can shift a little during LinkedIn's rolling navigation updates.
Can you create one? Members yes, Pages with conditions
If you're on a personal profile, you're in. LinkedIn's Help page says it plainly: "All LinkedIn members have access to create a newsletter on LinkedIn." There's no follower minimum for individuals.
Company Pages are different. A Page needs more than 150 followers and/or connections just to be evaluated, plus recent original content and a good record under LinkedIn's Professional Community Policies. Being eligible to be evaluated isn't the same as being approved, so if your Page can't see the option yet, that's usually why.
If you're a Super admin or Content admin of a Page, you'll see a Publish as option first. Pick whether the newsletter belongs to you or to the Page, then click Next. Choose carefully: a newsletter created as a Page gets its own newsletter page, separate from the LinkedIn Page itself, and you can't move followers between newsletters later.
Create your LinkedIn newsletter in six steps
- Click Write article at the top of your LinkedIn homepage. Page admins choose Publish as here, then Next.
- Open the Manage dropdown near the upper right and select Create newsletter.
- Fill in Newsletter title, Newsletter description and How often do you want to publish?
- Add an image or logo if you want one (it's optional), then click Done.
- Write your first article, click Next, then Publish.
- In the pop-up, add some context and @mention anyone relevant, then click Post so the edition also shows in the feed.
Two small things from the LinkedIn Help page on creating a newsletter are worth following. First, it tells you to avoid emojis in the newsletter title. Second, your newsletter page is created automatically, and anyone can view it without logging in, though they'll need to log in to subscribe or share.
A worked example
Say you run a small accountancy practice and want a fortnightly note for owners. Title: Small Business Tax Notes, no emojis. Description: one sentence on who it's for and what they'll get. Frequency: pick the cadence you can keep, because LinkedIn's best-practice advice is to stick to the one you chose. Logo: 300 x 300 px. Then give your first edition a 1920 x 1080 px cover image, a clear headline and its own custom SEO title and description. Those sizes and tips all come from LinkedIn's best-practice Help page.
The limits LinkedIn sets
| Rule | What LinkedIn's Help pages say |
|---|---|
| How many newsletters | Up to five at a time |
| Waiting period | Two weeks before creating a new one (see the note below) |
| Pages | More than 150 followers and/or connections to be evaluated |
| Merging | You can't merge newsletters or transfer followers between them |
| Logo and cover sizes | Logo 300 x 300 px; article cover 1920 x 1080 px |
| Analytics | Editions posted within the last two years; date range from 7 to 365 days |
The two-week wait is worded two ways, and it matters if you're planning a second newsletter. The creation Help page says you wait two weeks after deleting or creating a newsletter before you can create a new one. The Manage multiple newsletters page ties the two weeks to publishing the first article of a newsletter. In practice, I'd launch your first edition straight away rather than leave a new newsletter sitting empty, since the clock may not start until you do.
Five is the ceiling, but I wouldn't aim for it. With several newsletters, your profile only shows the one with the most followers that had an article in the last 30 days, and search shows the most recently published one. One strong newsletter beats three you can't keep up.
What happens when you hit Publish?
When your first article goes out, LinkedIn invites your connections and followers to subscribe by default, through a notification. That launch moment is a free push worth planning for, so don't waste it on a placeholder post.
From then on, readers who subscribe hear about each new edition by push, in-app and email notifications. If someone has several of those switched on, LinkedIn says they won't get redundant notifications for the same edition. LinkedIn doesn't publish a cap on how often you can email readers or a list of the frequency options in the dropdown; your chosen cadence is the only schedule there is. It doesn't publish open or click rates for newsletter emails either.
One thing people mix up: following isn't subscribing. Someone who follows you isn't automatically subscribed to your newsletter, so it's worth asking followers to hit Subscribe.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
How readers find and subscribe
- From your newsletter page or a shared link to it
- From the invitation notification at launch
- From an edition in their feed, or the subscribe button at the top right of an article page
- From recommendations and Trending newsletters in your network on My Network
- From the Interests section of profiles, and below your name in search results
Readers manage their subscriptions under My Network, Manage my network, Newsletters. The newsletters someone subscribes to show on their profile, and you can see each subscriber's name, photo, job title and headline, subject to their settings. If you want a plan for turning those first invitations into a steady audience, my guide to growing your LinkedIn newsletter audience picks up where this page stops.
LinkedIn's best-practice page also suggests switching your profile's main button from Connect to Follow.
Editing, deleting and checking your numbers
To edit: click Write article, open the Manage dropdown, select the newsletter, then click Edit below your name. You can change the title, description, frequency and image.
To delete: click the More icon beside the newsletter name, choose Delete newsletter and confirm. Remember the two-week wait before you can create another, and you can't move those followers across.
To see analytics: go to Me, your Profile card, the Activity section, then Newsletter, pick the newsletter and click View analytics. You'll find Trends, Article totals, Subscriber demographics and a section on new subscriber growth, with a date range from 7 to 365 days, for editions posted within two years. Email sends for each article sit on that article's own analytics page, and views from organisations are left out. For the rest of your profile and post numbers, see my walkthrough of LinkedIn analytics.
Newsletter or plain article: which should you write?
A LinkedIn newsletter is a set of regularly published articles, usually on one topic, and every edition is itself an article. The difference is the subscribe button and the notifications that come with it. A one-off piece of thinking works fine as a standalone post, and my guide to writing LinkedIn articles covers that route. If you've got a topic you can return to on a schedule, I'd go for the newsletter, because readers who sign up get push, in-app and email notifications for each edition.
Frequently asked questions
Is a LinkedIn newsletter free to create?
The Help pages I read describe newsletters as open to all members and don't mention a fee. Pages need to meet the eligibility criteria.
Why can't I see Create newsletter in the Manage dropdown?
If you're posting as a Page, it may not yet meet LinkedIn's criteria: more than 150 followers and/or connections to be evaluated, recent original content and a good policy record. If you already run five newsletters, or created or deleted one in the last two weeks, you'll also have to wait.
Can I unsubscribe from the emails but keep the newsletter in my feed?
Yes. LinkedIn's subscriber Help page says unsubscribing from the emails doesn't unsubscribe you from the newsletter itself, so editions can still reach you on LinkedIn.
Can I change my newsletter's name later?
Yes. Use Write article, the Manage dropdown, pick the newsletter and click Edit below your name to change the title, description, frequency or image. Keep it free of emojis, as LinkedIn advises.
