LinkedIn Articles: How to Write, Publish and Get Them Read

That last point changes how you write one. Your headline and cover image do the job a feed post's first line does. And the SEO title and description that control how the article looks in search are tucked away in a Manage menu most writers never open.

LinkedIn articles at a glance

Feature	How it works as of October 2026
Mobile app editor	No, desktop only
Publish as	Your profile, or a Page if you're a super admin or content admin
Schedule	Yes, with the clock icon
Share a draft	Viewers must be logged in to LinkedIn
SEO fields	Article URL, SEO title, SEO description
A view is counted when	Someone clicks through to the article
Collaborative articles	Retired, read-only

Who can publish an article

All members can publish articles, and so can Page super admins and content admins. In the editor, you choose whether to publish as yourself or as a Page, and whether the piece is an individual article or a new edition of your newsletter. Writing articles isn't available in the LinkedIn mobile app, so you'll need the desktop publishing tool. If you're still deciding whether LinkedIn is the right home for your long-form writing, my comparison of the best places to publish LinkedIn articles weighs it up.

What's in the editor

The editor is fuller than most people expect. You can add:

• A cover image or a cover video.
• Media, links and code snippets.
• Embeds: a LinkedIn post, profile or Page, or external content.
• Styles, lists, blockquotes and dividers.
• Mentions: type @ and a member or Page name, and they're hyperlinked and notified.

Mentions are the one I'd use with care. Everyone you tag gets a notification, so tag people who'd want to read it, not everyone you know. Code snippets are handy if you write for a technical audience, and embeds let you pull a LinkedIn post or Page straight into the article instead of describing it. And if a clip would work better as its own update, here's how to post a video on LinkedIn.

The Manage menu: URL, SEO title and description

Under Manage, you can set an Article URL, an SEO title and an SEO description. These control how the article appears on search engines. Skip them and you're leaving that to chance, and the headline that works in the feed isn't always the phrase people search for. I'd write the SEO title around the words your buyers type into Google, and keep the on-page headline for curiosity.

From the publishing tool you can also:

• Preview the article.
• Share a draft. Anyone viewing it has to be logged in to LinkedIn.
• Schedule publishing with the clock icon.
• Disable comments.

You can edit or delete an article at any time after it's published. LinkedIn doesn't provide proofreaders, so the editing's on you.

How to write and publish a LinkedIn article

1. On desktop, click Write article in the share box.
2. Choose your profile or a Page, and an individual article or a newsletter edition.
3. Add a cover image, a title and the body.
4. Open Manage, then Settings, and fill in the Article URL, SEO title and SEO description.
5. Preview, share the draft with a reviewer if you want one, then publish or schedule it.

How article views are counted

This catches a lot of people out when they compare numbers. A post gets a view when someone scrolls past it in the feed. An article gets a view only when someone clicks through to it. So an article with fewer views than your posts isn't necessarily doing worse: every one of those views is a person who chose to open it. When you check your stats, compare articles with articles, not with posts.

That's why LinkedIn points to the headline and the cover image. They're what earns the click, so I'd spend as long on them as on the opening paragraph.

Getting an article read

LinkedIn's own advice on distribution is practical:

• Judge success by the conversations it starts, not only the view count.
• Reply to the comments you get.
• Share the article in a post with a few summarizing lines or a question.
• Use hashtags to help people discover it.

On length, there's no word-count limit, and LinkedIn says the best-received articles run to more than three paragraphs. Keep each one focused and professional. LinkedIn's line is to publish when you've got something valuable to say, and that the more you publish, the more credibility you build.

Every article you've published is listed in your profile activity, so it's easy to find older pieces to reshare when a topic comes round again.

What happened to collaborative articles

Collaborative articles are retired. LinkedIn no longer creates new ones, you can't add or edit contributions, and existing ones are read-only. If you contributed in the past, you can still delete your contributions. You'll find them under Comments in the Activity section of your profile.

Are LinkedIn articles worth writing?

I'd write them if you've got a point of view worth more than a feed post, and you'll fill in the SEO fields, add a strong cover image and share each one with a question in a post. Skip them if you only ever write on your phone, or if you judge success by raw views, because the click-through count will always look smaller than your posts.

Frequently asked questions

Can you write a LinkedIn article on mobile?

No. Writing articles isn't available in the LinkedIn mobile app. You need the desktop publishing tool.

Is there a word limit on LinkedIn articles?

No. There's no word-count limit, and LinkedIn says the best-received articles run to more than three paragraphs.

How does LinkedIn count article views?

An article gets a view when someone clicks through to it. A post gets a view when someone scrolls past it in the feed.

Can you schedule a LinkedIn article?

Yes. Use the clock icon in the publishing tool to schedule it.

Are LinkedIn collaborative articles still available?

No. They're retired and read-only, though past contributors can still delete their contributions.