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Recharge Pricing (2026): Starter, Scale and Custom Plans Explained

Recharge shows three plans as of Nov 2026: Starter and Scale, each with a monthly fee plus a per-transaction processing fee, and Custom, which uses volume-based rates on request. There's no free plan, and the FAQ describes a free trial on Starter.

Subscription software rarely has a single price, and this page doesn't pretend otherwise. Recharge, a subscription platform for ecommerce stores covering subscriptions, a customer portal, churn prevention, bundles and analytics, sets out a bill in layers, and the monthly figure is only the first of them.

The surprise behind the monthly fee

The page says your total monthly charges include a fixed monthly fee plus variable fees based on usage. The main variable is a processing fee on every transaction: 1.50% + 20c on Starter and 1.25% + 20c on Scale. On top of that, the page states that Recharge pricing is in addition to your ecommerce platform and your payment processor, so you'll still be paying for both of those separately.

There's one more line to watch. Concierge SMS, listed on Scale, carries its own per-message charge, set out below. Put together, the plan figure is a starting point, and your subscriber volume decides how far above it you'll land.

Recharge plans side by side, as of Nov 2026

PlanPrice as shownBilling basisMain limitWho it suits
Starter$149 /mo (as of Nov 2026)Monthly, plus a processing fee per transaction60-day free trial for the Starter plan per the FAQ; processing fee 1.50% + 20 cents per transactionFor emerging brands launching their subscription program
Scale$499 /mo (as of Nov 2026)Monthly, plus a processing fee per transaction, with scalable transaction ratesProcessing fee 1.25% + 20 cents per transaction; support within 6 hoursFor scaling brands ready to optimize their subscription strategy
CustomVolume-based rates, contact us (as of Nov 2026)Volume-basedVolume-based rates; live video support within 4 hoursFor high-volume subscription brands, looking to improve subscriber retention

What changes between the Recharge plans

Starter already covers the core of a subscription program: a subscription-first product page widget, a no-code customer portal, upsell and cross-sell tools, Smart Cancellation Prevention, Failed Payment Recovery, Win Back solutions, automated workflows, and analytics with industry benchmarks.

Scale includes everything in Starter and adds:

  • Hands-on implementation and end-to-end migration support
  • Customizable bundles and tiered discounts
  • Surprise and delight gifting
  • Subscriber journey A/B testing
  • The Remi AI agent and Concierge SMS
  • The Javascript SDK and Storefront API

Custom's the plan for larger brands, and it adds custom implementations, dedicated priority technical support, a review of your solution architecture and enterprise business reviews. Support response times also move: Starter within 8 hours, Scale within 6 hours, and live video support within 4 hours on Custom.

If you're still comparing subscription tools, our guides to subscription apps for Shopify stores and subscription management apps cover the field.

Concierge SMS charges

The page lists Concierge SMS at +$0.03 per message segment in the US and Canada and +$0.06 international, and notes that this doesn't apply with Shopify Checkout Integration. If SMS is a big part of how you're planning to manage subscribers, count your likely message volume before you compare the two plan figures.

The Starter trial

No free plan is shown. The FAQ states a 60-day free trial for the Starter plan, beginning the day the app is installed, so the clock starts at install, not at your first subscriber. Don't install it until you're ready to build. Running a loyalty program alongside subscriptions? Our list of loyalty apps for Shopify covers tools that often sit next to a subscription app.

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Advice on what the Recharge page shows

The page shows two published plans with a monthly fee plus a processing fee per transaction (1.50% + 20c on Starter, 1.25% + 20c on Scale), and a Custom plan on volume-based rates that needs a conversation with sales. Bundles, tiered discounts, A/B testing and the SDK are listed under Scale, not Starter.

Take your monthly subscription orders and their typical order value, and work out what the processing line adds on each plan; it's the part of the bill that grows as you do. That, together with the features you'll need, is what separates Starter and Scale on this page.

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Frequently asked questions

How much is Recharge as of Nov 2026?

The page shows, as of Nov 2026, Starter at $149 /mo plus 1.50% + 20c per transaction, Scale at $499 /mo plus 1.25% + 20c per transaction, and Custom on volume-based rates, contact us.

Does Recharge charge transaction fees?

Yes. The page lists a processing fee per transaction on each published plan, and says total charges include a fixed monthly fee plus variable usage-based fees.

Is Recharge the only charge for running subscriptions?

No. The page states that its pricing is in addition to your ecommerce platform and your payment processor.

Does Recharge have a free trial?

The FAQ states a 60-day free trial for the Starter plan, beginning the day the app is installed. No free plan is shown.

Which Recharge plan includes bundles?

Customizable bundles, tiered discounts, A/B testing and the Javascript SDK are listed under Scale, not Starter.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
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