- Loyalty apps side by side
- Ten loyalty apps for Shopify
- Which app for which job
- Free to install isn't a free plan
- Points, VIP tiers, referrals or store credit
- Setting up a loyalty scheme customers use
- Loyalty mistakes that waste the effort
- How the loyalty apps were chosen
- Plain advice on picking a loyalty app
- Frequently asked questions
A loyalty app rewards repeat shoppers with points, VIP tiers, referrals or store credit, all inside your Shopify store. Ten apps follow, in no particular order. What decides the choice is which rewards you want to run and what the listing's free label means, because Free to install isn't the same as a free plan.
A points scheme gives shoppers a reason to come back and buy from you again rather than someone else. On the surface, Shopify loyalty apps all promise much the same thing: points, VIP tiers and referrals. The difference is in the detail, and in the plan label on the listing.
The ten below mix established names with lower-profile apps, listed alphabetically and in no particular order. Loyalty works best alongside your emails, so my guide on running email marketing through Shopify is worth reading too.
Loyalty apps side by side
The free plan column comes from each app's own Shopify App Store listing, as of Oct 2026. Yes means the listing shows Free or Free plan available. Trial only means it shows a free trial and nothing more. Not stated means the listing didn't name a free plan, so check before you install. A listing that says only Free to install is marked Not stated, because a free install isn't the same as a free plan you can stay on.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Appstle Loyalty Program Reward | Points and VIP | Points, VIP tiers and referrals | Yes |
| BON Loyalty Program & Rewards | Points and VIP | Reward points, VIP tier and referrals | Yes |
| Casa Loyalty Points & Rewards | VIP and referrals | VIP tiers and referrals from an app listed as Free | Yes |
| Essent Loyalty Program Rewards | Store credit and points | Loyalty rewards plus store credit | Yes |
| Joy Loyalty Program Rewards | Points and VIP | Rewards, points, VIP tier and referrals | Yes |
| Love Loyalty Program & Rewards | Loyalty with POS | Points and VIP tiers, online and in person | Yes |
| LoyaltyLion Loyalty & Rewards | Loyalty programme | Rewards, tiers and referrals | Not stated |
| Rivo: Loyalty Program, Rewards | Loyalty and accounts | Loyalty and referrals with customer accounts | Yes |
| Smile: Loyalty Program Rewards | Points and VIP | Points, VIP tiers and referrals with deep reviews | Yes |
| Yotpo: Loyalty Rewards Program | Loyalty programme | Points, rewards and referrals | Not stated |
Ten loyalty apps for Shopify
Appstle Loyalty Program Reward
Best for: Running points, a rewards programme, VIP tiers and referrals together, on a free plan with a 5.0 rating from 1,459 reviews as of Oct 2026.
BON Loyalty Program & Rewards
Best for: Keeping shoppers coming back with reward points, a VIP tier and referrals, free plan available, 5.0 from 1,975 reviews as of Oct 2026.
Casa Loyalty Points & Rewards
Best for: Starting a rewards programme with VIP tiers and referrals on an app listed as Free, rated 5.0 from 492 reviews as of Oct 2026.
Essent Loyalty Program Rewards
Best for: Rewarding repeat buyers with store credit as well as loyalty rewards, on a free plan with 5.0 from 494 reviews as of Oct 2026.
Joy Loyalty Program Rewards
Best for: Building a loyalty programme around rewards, points, a VIP tier and referrals, on a free plan rated 4.9 from 1,789 reviews as of Oct 2026.
Love Loyalty Program & Rewards
Best for: Shops selling in person too, as its tagline names POS beside points and VIP tiers; free plan, 5.0 from 415 reviews as of Oct 2026.
LoyaltyLion Loyalty & Rewards
Best for: Established loyalty programmes with rewards, tiers and referrals; listed as Free to install, not a free plan, with 4.7 from 545 reviews as of Oct 2026.
Rivo: Loyalty Program, Rewards
Best for: Pairing loyalty, rewards and referrals with customer accounts, on a free plan with a 4.7 rating from 1,440 reviews as of Oct 2026.
Smile: Loyalty Program Rewards
Best for: Stores that want the most reviewed loyalty app of these ten, with points, VIP tiers and referrals; free plan, 4.9 from 4,653 reviews as of Oct 2026.
Yotpo: Loyalty Rewards Program
Best for: Growing customer loyalty through points, rewards and referrals, listed as Free to install with 4.7 from 968 reviews as of Oct 2026.
Which app for which job
- You want store credit as a reward: Essent Loyalty Program Rewards.
- You sell in person as well as online: Love Loyalty Program & Rewards.
- You'd like loyalty tied to customer accounts: Rivo: Loyalty Program, Rewards.
- You want to start on an app listed simply as Free: Casa Loyalty Points & Rewards.
- You want the deepest review history on this list: Smile: Loyalty Program Rewards.
Free to install isn't a free plan
On the Shopify App Store, a search for 'loyalty' showed 1,374 apps as of Oct 2026, with 4 of the first results labelled as ads. Of the first ten organic results, eight show Free or Free plan available. The other two show Free to install, and that's a different thing. It tells you the install is free, not that there's a free plan you can stay on.
Both of those two are established names. And none of the 5.0 ratings on this list belongs to the established names, which sit between 4.7 and 4.9. So a famous name isn't a shortcut to the happiest reviews. Review counts run from 415 to 4,653, and every app here has at least a few hundred reviews behind it.
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Points, VIP tiers, referrals or store credit
Nearly every tagline here names points and referrals, so those come as standard. The differences sit at the edges: one names store credit, one names POS for selling in person, and one names customer accounts. Decide which of those you need, and the shortlist gets short fast.
Setting up a loyalty scheme customers use
- Keep the earning rules simple enough to explain in one line.
- Make the first reward reachable after one or two orders.
- Tell people about their points by email and text, not only on the site.
- Show rewards on product and cart pages, not just a hidden account page.
- Check how points show at checkout on a phone.
For the text message side, my guide to SMS marketing software covers the tools that can send points reminders.
Loyalty mistakes that waste the effort
Launching quietly and hoping shoppers find it comes first. Offering rewards so small that nobody bothers is the second. And choosing an app on the name alone is the third, when the listing shows you the free label and the reviews you'll be relying on.
How the loyalty apps were chosen
These are the first relevant, non-ad results the Shopify App Store returned for 'loyalty' as of Oct 2026, one app per vendor, each with a rating and at least 20 reviews shown. They're listed alphabetically, in no particular order, and the order isn't a ranking. Ratings, review counts and plan labels are copied from the listing as of Oct 2026 and will have moved since.
Do you make a Shopify loyalty or rewards app? Tool makers can ask to be considered for a featured place on this list.
Plain advice on picking a loyalty app
Decide on the rewards first. Points and referrals come as standard, so look for the extra you need, such as store credit, POS or customer accounts. Then read the plan label carefully, because Free to install isn't a free plan. Start small, tell your customers about it, and watch what they redeem.
Loyalty is one part of keeping customers, and my guide to AI tools for retention and upselling covers the rest.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What does a Shopify loyalty app do?
It runs a rewards scheme in your store, usually points, VIP tiers and referrals, and some add store credit, POS or customer accounts.
What does Free to install mean on the Shopify App Store?
It means installing the app is free. It doesn't mean there's a free plan, so open the plan section of the listing before you commit.
Are there free Shopify loyalty apps?
Eight of the ten apps here show Free or Free plan available on the Shopify App Store as of Oct 2026, and the other two show Free to install.
Do well-known loyalty apps have better ratings?
Not on this list. The established names sit between 4.7 and 4.9 as of Oct 2026, while the 5.0 ratings belong to other apps.
Can a loyalty app work in a physical shop?
Some can. One tagline here names POS, so check the listing if you sell in person as well as online.
