Is Linktree Legit? Five Myths Checked Against Its Own Terms

I'm Lilach Bullock, and I get asked about link in bio tools a lot, usually by small business owners who've seen Linktree on every creator's profile and want to know if it's safe to hand their audience to it. The quickest way I know to answer that is to take the common worries one by one and hold each against what Linktree's own pages say.

Five myths come up again and again. Some are too harsh on Linktree, and some are too kind. Here's how each one stands up.

Who runs Linktree, in plain terms

Its about page says Linktree creates one link that brings together everything a person shares, sells and promotes online. On its home page it says you can connect your content across social media, websites and stores in one link in bio.

Its terms name the company as Linktree Pty Ltd, together with Plann and its group companies. Its about page tells the origin story: in 2016 the founders were running a digital agency in Melbourne, and the tool grew out of that work. It also says more than 70 million creators, businesses, artists, podcasters, YouTubers and entrepreneurs use it. That's the company's own figure, not one I can check, but a named company, published terms and a support address are the basics I look for first.

Myth one: there's nobody real behind it

This is the worry I'd dismiss fastest. There's a named legal entity in the terms, a privacy notice that says it explains how personal information is collected, used and protected and what rights you have, and a support email for plan questions ([email protected]). Its site also lists extras beyond plain links, including Instagram auto-reply, a QR code generator, a link shortener, contact forms and shops.

None of that tells you the tool is right for you. It does tell you you're dealing with an established business that writes its rules down, which is the first thing a legit check should settle.

Myth two: free stays free with no strings attached

Half true. Its terms say you can sign up on a free plan, an upgraded plan, or through a free trial or promotional code, and cancel at any time. So there's a free way in, and you don't have to upgrade to get a working page.

The string is on the upgraded side. Its terms say, in capital letters, that your subscription will automatically continue on each renewal date unless you cancel. If you start a free trial or use a promo code, put the renewal date in your calendar the day you sign up, because nothing in the wording promises a reminder.

Myth three: change your mind after upgrading and you'll be reimbursed

This is the one that catches people. Its terms say that, to the extent the law permits, payments are non-refundable. There's a small door left open: if you've chosen an upgraded plan but cancel within 72 hours, Linktree says it may make an exception at its discretion, and you email support to ask. May is the key word there. It's a favour, not a right.

Cancelling still works, it just doesn't wind the clock back. Its terms say a cancelled plan ordinarily continues until the end of the current billing cycle and then converts to the free plan automatically. If you bought through the Apple or Google app store, its terms say you'll need to cancel through that store rather than in Linktree.

Myth four: whatever you post stays fully under your control

Not quite. Its terms say that by posting content on your profile you grant Linktree a licence to use, publicly display, distribute, modify and adapt it, including in its own marketing. That's common wording for platforms that show your page to the public, but it's worth knowing before you put a client logo or unreleased product shot on your profile.

You can leave. Its terms say you can permanently delete your account through the admin page, and once that's done the content can't be retrieved. If your profile holds anything you'd miss, keep your own copy of it first.

One more thing sits in this part of the terms. If you use Linktree's affiliate or shop features, its terms say it may negotiate commission rates with brands for affiliate sales through its programmes, that rates can change, and that current rates appear in your dashboard. Check that page before you rely on those features for income.

Myth five: a quiet profile will wait for you forever

It may not. Its terms say that if you're on a free or non-paying account and haven't logged in or seen traffic for an extended period, with 6 months given as the example, Linktree reserves the right to terminate the account without notice. A separate line says an inactive username may be reclaimed or reassigned.

If your Linktree URL is printed on business cards, packaging or old posts, that matters. Log in now and then, and if you ever want to move to a new handle, here's how to change your Linktree URL without breaking old links.

Linktree's own wording, set against each myth

The myth	What its terms or site say	What I'd do
Nobody real behind it	Run by Linktree Pty Ltd with Plann and group companies; published privacy notice and support email	Treat it as an established business and move on to the plan rules
Free stays free with no strings	Free plan exists; upgraded plans continue automatically on each renewal date until cancelled	Diary the renewal date the day you upgrade or start a trial
You'll be reimbursed if you change your mind	Payments are non-refundable where the law permits; a 72 hour exception is discretionary	Upgrade only once you know which features you'll use
Your posts stay fully yours to control	Posting grants Linktree a licence to use and display content, including in marketing	Keep sensitive material off your profile and keep your own copies
A quiet profile waits forever	Inactive free accounts may be terminated without notice; usernames may be reassigned	Log in from time to time if the link is printed anywhere

Where Linktree earns its keep, and who I'd steer elsewhere

Linktree's strengths are easy to see from its own pages: one simple link for everything, a free way in, extras like QR codes and contact forms, and written rules about cancelling and deleting. For a creator or small business that wants a tidy page behind an Instagram or TikTok bio, it does the job without much setup.

• It fits you if you want a quick, simple hub for your links and you're happy on the free plan or sure you'll use the upgraded features.
• I'd skip the upgrade if you're only testing ideas, because there's no right to a refund once you've committed.
• I'd look wider if you mainly want to sell digital products or run a full mini site from your bio.

If you're weighing it up against similar tools, I've compared Linktree and Beacons side by side, and there's a wider roundup of other link in bio tools worth a look, including Stan Store, Carrd, Bio.link and Milkshake. My honest view: Linktree is legit. Whether it's worth upgrading comes down to the renewal and no-refund wording, and that's something you can plan around before you click.

Frequently asked questions

Is Linktree free?

Yes, there's a free plan. Its terms say you can sign up on a free plan, an upgraded plan, or through a free trial or promo code, and cancel at any time. The upgraded plans add features, and they renew automatically until you cancel.

How do I cancel a Linktree subscription?

Its terms point you to the billing page in your admin. If you bought the plan through the Apple or Google app store, you'll need to cancel it there instead. After cancelling, the plan usually runs to the end of the billing cycle and then drops to the free plan.

Who owns Linktree?

Its terms name Linktree Pty Ltd, together with Plann and its group companies, as the business behind the service. Its about page says the idea started in 2016 at a digital agency in Melbourne run by its founders.

Can Linktree delete my account if I stop using it?

It can. Its terms say a free or non-paying account with no logins or traffic for an extended period, with 6 months given as the example, may be terminated without notice, and an inactive username may be reclaimed or reassigned.

Does Linktree take commission on affiliate links?

Its terms say Linktree may negotiate commission rates with brands for affiliate sales made through its own programmes, and that those rates can change and are shown in your dashboard. Read that section before you sign up to any of them.