A good tool for low-competition keywords is one whose idea of easy matches what you see in the search results. Difficulty scores are each vendor's own model, so test any tool on keywords you already know, and check how many keywords a plan lets you analyse before you choose.
You found a keyword marked easy, wrote the post, waited months, and it never moved past page three. Most bloggers have been there. LowFruits tackles that problem by looking for weak spots in the search results, such as forums and thin pages ranking where a better article could win. If you're leaving it, you're probably after the same goal by a different route.
The nine tools below come at easy keywords from different angles. Here they are side by side first, then one line each, in no particular order.
Nine low-competition keyword tools compared
| Tool | Approach | Good for |
|---|---|---|
| KeySearch | Web-based keyword research | A difficulty checker and suggestions for bloggers |
| Keyword Chef | Long-tail keywords for publishers | Long-tail ideas found for you automatically |
| Keyword Revealer | Low-competition keywords | Low-competition keywords plus AI Overview tracking |
| Keywords Everywhere | Browser extension | Keyword data inside the pages you already browse |
| KWFinder (Mangools) | Low-difficulty long tail finder | Long tail keywords with low SEO difficulty |
| Morningscore | Beginner-friendly SEO platform | Beginners who want help as well as software |
| Moz Keyword Explorer | Keyword and SERP analysis | Keyword and SERP analysis with AI insights |
| SpyFu | Competitor keyword spying | Seeing which keywords rivals rank and bid on |
| Ubersuggest | All-in-one beginner tool | Keywords, competitors and a site audit together |
What each keyword tool is for
KeySearch
Best for: Bloggers wanting a web-based keyword tool with a difficulty checker, competition analysis and suggestions, which the vendor aims at fast-growing sites.
Keyword Chef
Best for: Publishers who want long-tail keywords found automatically; the vendor claims it surfaces terms the competition can't find and shows example reports.
Keyword Revealer
Best for: Site owners chasing low-competition, high-profit keywords who also want competitor analysis and tracking of Google AI Overviews.
Keywords Everywhere
Best for: Researchers who'd rather see search volume, competition and trends inside Google, YouTube and Amazon than open a separate dashboard.
KWFinder (Mangools)
Best for: Writers hunting long tail keywords with low SEO difficulty, with competitor keyword research in the same tool.
Morningscore
Best for: Beginners who want one SEO and GEO tool for growing on Google and ChatGPT, with human support and training on offer.
Moz Keyword Explorer
Best for: SEOs who want keyword and SERP analysis with AI-generated insights from Moz data, starting from a free Keyword Explorer tool.
SpyFu
Best for: Anyone working from a rival's results, downloading a competitor's best SEO and PPC keywords and seeing the links behind their rankings.
Ubersuggest
Best for: Small businesses wanting keyword research, competitor analysis and a site audit together, in a tool the vendor promotes as free.
Five routes to an easy keyword
Inside your browser. Keywords Everywhere adds data to the pages you already use, so you see volume and competition while you search Google, YouTube or Amazon. It's a light way to research without logging into anything new.
Long tail finders. KWFinder, Keyword Chef, Keyword Revealer and KeySearch are all built around longer, more specific searches that bigger sites tend to ignore. They differ in how they present difficulty and how much they automate the hunt.
All-in-one starter platforms. Ubersuggest and Morningscore bundle keyword research with audits and other SEO jobs, and the second leans hard on support and training for people new to SEO.
A big-data keyword explorer. Moz brings its own data and AI insights to keyword and SERP analysis, which suits people who want depth without a full agency suite.
Start from a competitor. SpyFu flips the process round. Instead of guessing which keywords might be easy, you look at what a similar site already ranks for and work backwards.
Difficulty scores are opinions, not facts
Here's what catches people out. Keyword difficulty isn't a number Google publishes. Each tool builds its own model from the data it collects, so the same keyword can look easy in one tool and hard in another. LowFruits' own page questions the difficulty scores other keyword tools give, which is the vendor's claim, but it's a fair prompt to check for yourself.
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The test is simple. Take five keywords you already know well, ideally ones where your own site ranks or once tried to. Look at the pages that rank for each. Then see whether the tool's easy or hard rating matches how weak or strong those pages look. A tool that rates a keyword easy while big brands hold every top spot isn't one to trust with your next fifty articles.
Monthly limits decide who a tool is for
The other thing to check before you commit is how many keywords a plan lets you look up or analyse each month. That one limit often decides whether a tool suits a single-site blogger or an agency running research for clients.
If you write a few posts a month, a modest allowance is plenty. If you plan content in big batches, or you're building out a new site, you'll hit the ceiling fast. Free tiers and free tools are great for a first look, but read what happens when you run out before you build a workflow around them.
My advice if you're leaving LowFruits
Decide how you like to research first. If you want data while you browse, start with the extension. If you want a dedicated hunt for long tail terms, try two of the long tail finders on the same seed keyword and compare. If you're new to SEO and want help as well as software, look at the starter platforms. And if a competitor already has the traffic you want, start with their keywords.
Whichever you choose, check your results against reality. My guide to competitor keyword research for your niche is a good way to sense-check a competitor before you copy their plan, and once your new posts are live, my list of Google rank checkers shows you whether those easy keywords were easy after all.
Signs a keyword is easier than it looks
Whatever tool you use, the search results themselves tell you the most. Open the first page and look for these weak spots:
- Forum threads and community answers ranking near the top.
- Thin pages that barely answer the question, or answer a slightly different one.
- Old posts with outdated details that nobody's refreshed.
- Pages from sites in a different niche that only touch the topic in passing.
- Results that mix intents, such as product pages ranking for a how-to question.
Two or three of these on one page of results is a strong hint. A tool can point you towards them faster, but your own eyes make the final call.
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Frequently asked questions
What makes a keyword low competition?
A keyword is easier when the pages ranking for it are weak, such as forum threads, thin posts or pages that only partly answer the question. Look at the results, not only the score.
Why do keyword tools give different difficulty scores?
Each tool uses its own model and its own data, and Google doesn't publish a difficulty number. That's why the same keyword can look easy in one tool and hard in another.
Is there a free alternative to LowFruits?
Several keyword tools have free versions, free tools or a free browser extension. Free options usually limit how many keywords you can look up, so check each vendor's limits.
Should a new blog target low-competition keywords?
Yes, it's usually the fastest way for a new site to earn its first rankings. Choose specific questions you can answer better than the pages already ranking.
How many keywords should I research before writing?
Enough to group related searches into one strong article. Most posts can answer one main keyword and several close variations, rather than one keyword each.
Can I find easy keywords from a competitor's site?
Yes. Look at what a similar-sized site already ranks for, then target the keywords where their page is weak or out of date.
