The Internet has become a powerful tool for launching your brand or marketing the services and products of your company. Visual content now plays a big part in the way your readers and subscribers perceive your brand and has a direct impact on how well your website or social media account sells. 

In the quick rhythms of today’s life, many people have issues focusing while reading long texts. So an irreplaceable aspect of a customer-oriented marketing campaign is visuals. They add structure and help the reader follow the ideas you present. The question is, what is the secret recipe for efficient visual content? Below, you will find the 6 ingredients that will help you make your visual content more attractive and increase your page visits.  

1. Be Careful with Filters

You can certainly develop your style and use one particular filter over all of your images. However, that might make your photos look too typical and alike. Besides, one filter might look spectacular over one image and inappropriate over the others. Consequently, the reader might scroll through without reading your text and skip an important message you are trying to convey. To catch the reader’s eye and increase their observation time, play with tones and combine several well-matching colors in your profile or website to speak the aesthetics and vibe of your brand. Choose different filters and tones that work well together and bring out the best in your picture.

2. Watch the Quality and Format

High-resolution cameras, mind-blowing graphics in games and movies, and sophisticated interface designs have spoiled the viewers and made them more demanding of visuals. Therefore, make sure the images for your blog or website are of the best quality possible. Otherwise, your content will look outdated and unprofessional, and your whole brand will appear not in the best light. You can improve the quality of your photograph in post-production. So don’t get discouraged if your picture doesn’t look its best right after your photoshoot. Also, depending on the required format for your platform or website, set the aspect ratio of your image. Otherwise, the website will stretch or squeeze your photo automatically, and you might be unsatisfied with the result. You can change the aspect ratio of your pic while editing too. 

3. Remove Destructions and Inappropriate Details 

Mind your target audience and their preferences. Some attributes in the frame might trigger and offend your subscribers. Thus, watch the surroundings while shooting your content or crop them out while reframing your photo if they are not taking the central location. Alternatively, mask the unnecessary objects and uninvited people in your photo editor. 

4. Color Correct Your Image Before Posting 

Even if your picture looks good to you at first glance, it could still use some enhancement. By color correcting your photos, you can pull out colors, making the image more attractive and fresh. Adjusting contrast, sharpness, saturation, hue, and other parameters of your image will also help improve the quality of your picture, which is crucial, as we have mentioned in the first tip.  

5. Put a Thematic Caption

The image with a caption should convey the main idea and invite the reader to learn more by reading your post or article. If you want to use a caption over your picture, go with a simple and minimalistic contrasting font. Remember, your image is the central object. The caption should not steal away all the attention. 

6. Watermark Your Image 

By putting a watermark over your photos, you will make your readers associate them with your brand. This way, it will become more recognizable and grow in popularity faster. Besides, the Internet teems with dishonest content thieves who use visual content for their profit without the author’s permission. A watermark on your images will protect your copyrights and prevent such a situation from happening to you. Some photo editors have a suite specializing in making watermarks. It allows you to save your copyright mark as a template and apply it to future visual content or yours. 

Want the images for your website or social media to look flawless but don’t have the proper photo editor? Check out a review of the best photo editors for Windows 11 currently on the market and choose the one that satisfies all your criteria.