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3 Small Business SEO Tips for 2022

Even though SEO tactics have changed since they were first developed, they’re more relevant than ever before — and they’ll continue to set businesses apart on search results. 

So, it’s critical to be aware of the most recent SEO strategies and trends that you can employ to maintain strong rankings in 2022. 

While the basic aspects remain the same — making the website easier to find and understand — the tactics used are vastly different from what they were 15, 5, and even one year ago. 

From good content to user experience, here are three relevant SEO strategies to use this year.

1. Generate High-Quality Content 

When it comes to ranking websites in search results, Google tends to favor high-quality, relevant content over all else. Creating good content with keywords in mind can help your website rank with over 51,000 organic keywords related to your business, ensuring that potential customers find you. 

For example, if you have a moving business, you want to be the first thing that pops up when people Google, “movers NYC.” Create content that revolves around a distinct value proposition. Write articles about the dangers of moving on your own or the time you can save by hiring professional movers. 

To zero in on your ideal target keywords, use advanced SEO keyword research tools like Semrush and Ahrefs. Then, write your content to assist people in finding the information they are looking for. “Movers NYC,” “best movers in NYC,” or “efficient movers in NYC” could be your target keywords. 

2. Enhance the User Interface 

Optimize your website’s infrastructure by increasing site speed and improving site security. You should be confident that your web pages will load quickly. Google’s PageSpeed Insights tool allows you to free test the loading speed of your website pages on desktop and mobile devices. 

Mobile devices accounted for 47.07% of all web traffic in the United States in the first quarter of 2021. Check to see if you can accommodate mobile users as well! Insight tools will also recommend ways to improve your website’s speed.

Additionally, optimizing all images is critical if you want your site to load quickly. This entails condensing images as much as possible while maintaining quality. You can accomplish this by using a tool such as TinyPNG. You should also optimize your content with keywords related to the image’s context to help search engines better understand your content. 

3. Reuse Your Material 

You should repurpose your content to increase traffic to your website. After updating and republishing old posts, organic traffic can increase by up to 106%. 

Incorporating visuals and making new content can boost organic traffic, and old posts can be revitalized with little effort. Hubspot, for example, reports that blog posts published before a specific month account for 76% of total monthly visitsto the site.

Similarly, reusing content regularly can boost SEO sales—in fact, Hubspot’s blog leads came from old posts 92% of the time. 

These are all great ways to reuse your content:

  • Make a podcast out of your blog posts and distribute it through iTunes or SoundCloud.
  • Create a video tutorial based on your blog posts and upload it to YouTube.
  • Write a guest post for another website based on an idea from one of your previous blog posts.

Conclusion

Despite what some skeptics say, SEO will remain an important component of digital marketing in 2022. So, stay up to date on the latest digital marketing trends to give your company a leg up on the competition and use these relevant strategies for the best results this year.

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About Lilach Bullock


Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!

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