YouTube doesn't pay a fixed amount per 1,000 views, and none of its help pages publishes one. What it does publish is how your number is built: as of November 2026 you keep 55% of net ad revenue on long-form videos and 45% of your Shorts Creator Pool allocation, and your RPM in YouTube Analytics shows what you earned per 1,000 views after that share.
So the only per-1,000 figure that means anything is your own RPM. Below is how YouTube defines it, why it's lower than CPM, what moves it, and exactly where to read it, followed by when the money reaches you in the US, UK, Nigeria and India.
The per-1,000 figure YouTube does give you
YouTube's own name for "pay per 1,000 views" is RPM, Revenue Per Mille. The Help Centre describes it as how much money you've earned per 1,000 video views, calculated per 1,000 engaged views, after YouTube's revenue share. It combines several sources: ads, channel memberships, YouTube Premium revenue, Super Chat and Super Stickers.
The part most people don't expect is that RPM counts views that weren't monetised. If half your views had no ad, they still sit in the bottom of the sum. That's why YouTube warns that your RPM can fall when unmonetised views rise, even if your revenue stayed the same.
YouTube's partner earnings page is blunter still: "There are no guarantees under the YouTube partner agreement about how much or whether you'll be paid." If you'd like the per-view version of this question, I've covered what YouTube pays per view separately.
RPM and CPM side by side
Most per-1,000 figures you'll see online mix these two up. Here's the difference, from YouTube's ad revenue analytics page:
| Metric | Before or after YouTube's share | What it counts | Who it's for |
|---|---|---|---|
| RPM | After the revenue share | Total revenue from ads, Premium, memberships, Super Chat and Super Stickers, across all views including unmonetised ones | Creators |
| CPM | Before the revenue share | What advertisers pay per 1,000 ad impressions, from ads and Premium only | Advertisers |
| Playback-based CPM | Before the revenue share | What advertisers pay per 1,000 playbacks that showed at least one ad | Advertisers |
Because CPM is measured before YouTube takes its share, and only on views that showed ads, RPM is always the lower number. YouTube also says your revenue won't equal your CPM times your views. For a fuller walk through the metric itself, my explainer on what RPM means on YouTube goes deeper.
Three revenue shares feed one RPM
Your RPM blends money from products that pay different shares. As of November 2026, YouTube's earnings page lists them like this:
- Watch Page ads: you get 55% of net revenue from ads on your public long-form videos, including when they play in the YouTube player on other sites or apps.
- Shorts: you get 45% of the revenue allocated to you from the Creator Pool, based on your share of views.
- Memberships and fan funding: you get 70% of net revenue from channel memberships, Super Chat, Super Stickers and Super Thanks.
Shorts work differently from long-form, and here's the detail most people miss: the Creator Pool is shared out by each creator's share of engaged views in each country. So where your viewers watch from changes your slice. YouTube's own hypothetical example puts it like this: Country A has 100 million engaged Shorts views and $100,000 from Shorts Feed ads; 20% of Shorts use 1 music track, so $10,000 covers music licensing and the Creator Pool is $90,000. A Short with 1 million engaged views gets 1% of the pool, $900, and after the 45% share earns $405.
That's YouTube's illustration of the mechanics, not a rate. The page doesn't give one, and the real pool changes every month and in every country.
What pushes your RPM up or down
YouTube's pages name the factors. None of them is your subscriber count:
- How many of your views are monetised. Videos that aren't advertiser-friendly can't carry ads at all.
- Whether mid-roll ads are turned on, and whether memberships and Super Chat are switched on.
- Time of year, because advertisers bid higher just before holidays.
- Where your viewers are, because ad competition differs by geography.
- Which ad formats are in the inventory, since non-skippable ads tend to carry a higher CPM.
- Adjustments for invalid traffic, claims and disputes.
Where to read your own number
- Sign in to YouTube Studio.
- Select Analytics.
- Choose the Revenue tab to see your RPM and estimated revenue.
- Open the revenue sources report to see estimated ad revenue on its own.
- Check your AdSense for YouTube balance to see what's waiting to be paid.
If you want to play with scenarios before you're monetised, my YouTube money calculator lets you test your own inputs. Just remember it's your Revenue tab, not a calculator, that tells you the truth.
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When YouTube money lands, and how
As of November 2026, finalised earnings for the previous month are added to your AdSense for YouTube balance between the 7th and 12th. They're paid out by the 21st to 26th, as long as your balance has reached the payment threshold, there are no holds, you've given US tax info and you're following monetisation policies. Your total balance on the 20th must reach the threshold to be paid that month; otherwise it rolls over.
Thresholds depend on your reporting currency. For US dollar accounts, the payment threshold is $100, with a $10 verification threshold. The pound row shows a payment threshold of 60 pounds. The table has no row for the Indian rupee, Pakistani rupee, Nigerian naira or Philippine peso, and you can't change your payment currency later.
| Country | Payment methods YouTube lists |
|---|---|
| United States | EFT and PayPal Hyperwallet |
| United Kingdom | EFT and wire transfer |
| Nigeria | Check and wire transfer |
| India | Wire transfer only |
| Pakistan | Check and wire transfer |
| Philippines | Check and wire transfer |
Your bank must be in the same country or region as the address in your payments settings. Tax matters too: if you don't share US tax info, Google may deduct up to 24% of your total earnings worldwide. With tax info, creators outside the US see between 0 and 30% withheld on earnings from US viewers, depending on whether their country has a tax treaty with the US.
What RPM leaves out
RPM doesn't include merch sales, brand deals (apart from YouTube Creator Partnerships) or services such as consulting and speaking. So if a creator tells you their RPM, they're telling you about YouTube's share of their income, not all of it.
My verdict: I'd quote my own RPM from the Revenue tab, and skip any blog's per-1,000 range. YouTube publishes the shares and the definitions, and your Analytics does the rest. A range from someone else's channel, audience and country tells you almost nothing about yours.
Frequently asked questions
How much does YouTube pay per 1,000 views?
YouTube publishes no fixed amount per 1,000 views. Your RPM in YouTube Analytics shows what you earned per 1,000 views after YouTube's revenue share, and it varies by channel, audience and season.
Why is my RPM lower than my CPM?
CPM is what advertisers pay per 1,000 ad impressions before YouTube's share. RPM is measured after the share and includes views that weren't monetised, so it's always lower.
What share of ad revenue do YouTube creators keep?
As of November 2026, YouTube's earnings page lists 55% of net ad revenue on long-form Watch Page videos, 45% of your Shorts Creator Pool allocation and 70% of net revenue from memberships and Super Chat.
When does YouTube pay creators each month?
Finalised earnings are added to your AdSense for YouTube balance between the 7th and 12th and paid by the 21st to 26th, as long as the balance has reached the payment threshold and there are no holds.
