Twitter Media Studio, now X Media Studio, is X's library for managing the videos, images and GIFs you post, at studio.x.com. You can upload long videos, add subtitles and thumbnails, schedule posts, see video analytics and give your team access by role. X says access is for verified subscribers, and its Premium page lists Media Studio on the Premium and Premium+ tiers, not Basic.
It used to be a tool for publishers and big brands. Now any verified subscriber can use it, and for a small business posting video on X it's the tidiest way to keep your media organised and your posts consistent.
How to open Media Studio
- Go to studio.x.com and log in with your X details.
- Or, on x.com, click More in the side menu and choose Media Studio.
X fully supports Chrome, Firefox and Microsoft Edge. Safari works too, except for uploading custom video thumbnails, and Internet Explorer isn't supported. If pages load blank, X says an ad blocker is the usual cause: turn it off or allow x.com.
Upload limits
| Media | X's limits |
|---|---|
| Video | MP4 or MOV, up to 8 GB; up to about 3 hours on eligible paid plans |
| Long video | Under 2 hours at 1080p; between 2 and 3 hours must be 720p, still within 8 GB |
| Image | JPG or PNG, up to 20 MB, up to 8192x8192 |
| GIF | Up to 15 MB |
Processing can take up to 30 minutes, and X says MOV files cause the most upload trouble, so export as MP4 where you can. For limits when posting straight from the app, see my guide to X video upload limits.
What you can set on each video
- Thumbnail: pick a frame or upload an image; X says it must match your video's aspect ratio.
- Subtitles: upload an .srt file per language from the Subtitles tab.
- Title, description and call to action for the post.
- Embedded playback: choose whether the video plays when your post is embedded on another site.
- Content restrictions: limit viewing to, or exclude, specific countries.
One detail worth knowing: changes to subtitles and geo-restrictions apply to every post using that video, even old ones, but title, description, category, call to action and embedding settings can't be changed on a post once it's live.
Scheduling from Media Studio
Click Post under a video's thumbnail, write the post, then choose Schedule and pick a time. You can schedule one post at a time per account, though if you manage several accounts you can send the same post from all of them at once. There's also a Promoted-only option for posts meant only for ads.
Two limits to plan around:
- You can't edit a scheduled post in Media Studio; delete it and create a new one.
- An account can hold up to 1000 draft or scheduled posts before X returns a rate limit error.
If you only need to queue the odd text post, here's how to schedule a post on X without Media Studio.
Giving your team access
Click the menu next to your name, choose Edit access to account, then Add access, type their username and pick a role:
| Role | What they can do |
|---|---|
| Studio account administrator | Everything, including adding and removing users and monetisation settings |
| Studio contributor | Everything except managing users and account-level monetisation defaults |
| Studio publisher | Post and schedule your media from their own account only |
| Studio analyst | View analytics and download the CSV files |
| Studio uploader | Upload, edit and delete media, but not post |
The account owner is an administrator by default. You can't grant yourself access to someone else's library; they have to add you.
Video analytics
Click any video in your library to see its views, completion rate and average watch time. Click More analytics for a date range (seven days by default) and a fuller breakdown: total, organic and promoted views, completion rate, watch time, and the countries and platforms people watched on. Export is one click from the same window.
Read the numbers with X's definitions in mind:
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- A view counts when someone watches for at least 2 seconds with at least half the player on screen.
- Media Studio counts logged-in views only, so views from logged-out visitors and web embeds aren't included.
- Metrics are added up per video, not per post, so posting the same clip three times gives one combined total.
- Data goes back to 2017.
For deeper reporting, the Analytics tab opens X's Video Analytics Dashboard, which tracks video starts, retention and completion at each quarter of the video, total minutes viewed and call-to-action clicks. If promoted views appear that you didn't expect, X says they come either from the Amplify Pre-roll programme or from your posts being used in an ad campaign.
Earning from video
Media Studio is also where X's video programmes live. X describes two: Amplify Pre-roll, which runs ads before your premium video content, and Amplify Sponsorships, which pairs your videos with one or more advertisers. Both are for accepted partners, who then see a Monetization tab. X pays 60 days after the end of the month the earnings occurred, once you pass a $100 threshold or your market's equivalent, as of October 2026.
Managing a busy account is the other side of the job, and my explainer on X Pro covers that tool.
My verdict
If you post video on X more than now and then, Media Studio is worth the switch from uploading inside the app: you get subtitles, thumbnails, team roles and one library across accounts. The catch is that it needs a verified paid plan above Basic. For a team, the publisher and uploader roles alone make it worth it, because nobody needs your password to get videos out.
For longer writing on the platform, see my guide to X Articles.
Frequently asked questions
How do I access Twitter Media Studio?
Go to studio.x.com and log in with your X account, or click More in the side menu on x.com and choose Media Studio. X gives access to verified subscribers.
Is Media Studio included in X Premium Basic?
No. X's Premium page lists Media Studio access for the Premium and Premium+ tiers and says it isn't available to Basic tier subscribers.
What is the maximum video size in X Media Studio?
X lists MP4 or MOV files up to 8 GB, with videos up to about 3 hours on eligible paid plans; videos between 2 and 3 hours must be 720p.
Can I edit a scheduled post in Media Studio?
No. X says you need to delete the scheduled post and create a new one.
