Write for Us B2B Marketing: B2B Marketing Blog Guest Post Guidelines

Most B2B marketing pitches restate the same funnel diagram or list tactics without saying what happened when they were tried. What this blog wants is the working view: how a small B2B team picked one channel and made it pay off, how sales and marketing agreed what a good lead looks like, which content brought in buyers rather than browsers, and what a business owner selling to other businesses should do next.

My readers are business owners, founders and marketers, and many of them sell to other businesses. They already read my guides on what B2B marketing is, AI prompts for B2B marketing, B2B versus B2C lead generation and account based marketing for small businesses. A B2B marketing post has to help them win better clients with the team and time they have.

60-second B2B marketing guest post check

A strong submission can answer yes to all five points:

• Have you run, managed or fixed the B2B campaign you are writing about
• Can you share a real example with what changed before and after
• Does your opening answer the reader's question in the first two lines
• Would a founder selling to other businesses know what to do after reading it
• Have you removed any sales pitch for one agency, platform or tool

Read the guidelines and submit your guest post.

What we publish

• Choosing one B2B channel and making it work, from the person who did it
• LinkedIn, email and content that brought in qualified leads, with the lessons
• Account based marketing on a small team
• Getting sales and marketing to agree on what a good lead is
• B2B content that buyers read before they talk to sales
• Case studies, webinars and events that moved deals forward
• Using AI and automation in B2B marketing without losing the human touch
• Positioning and messaging for B2B services and software

If your post could be published on any B2B marketing site with the logo swapped, it is not for us.

What we don't accept

• Generic definitions of B2B marketing with no experience behind them
• Brochure copy for one agency, platform or tool
• Tactic lists with no example of the tactic being used
• Thin posts under 800 words with no campaign or result described
• Previously published posts republished from another site

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong B2B marketing pitch looks like

A weak pitch says "I want to write about the top B2B marketing trends everyone should follow." A strong one says "I lead marketing at a small B2B software company and I want to show how we moved from trade shows to a monthly webinar, what we changed after the first three flopped, and how we now hand webinar leads to sales." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• One B2B channel you made work, with the plan and the result
• The lead definition that ended the sales and marketing argument
• Account based marketing with a team of one or two
• The B2B content buyers asked about on sales calls
• A webinar or event series you rebuilt after a slow start
• Messaging that made a B2B service easier to buy
• Automation that saved your team time without annoying prospects
• What you would do first if you started a B2B marketing function again

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Frequently asked questions

Does Lilach Bullock accept B2B marketing guest posts?

Yes. B2B marketing guest posts are welcome from in-house marketers, agency strategists and founders who sell to businesses and can share real campaigns. We publish practical articles with real examples and decline generic overviews and vendor promotion.

What B2B marketing topics do you accept?

Channel strategy, LinkedIn and email for B2B, account based marketing, lead qualification, B2B content, webinars and events, positioning, and AI and automation in B2B marketing. The common thread is a real campaign and a lesson the reader can use.

Is this different from the B2B SaaS guest post page?

Yes. This page covers marketing to businesses across every industry, including services. Software specific pitches suit the B2B SaaS page better, but every pitch reaches the same editor.

How long should a guest post be?

Most accepted posts run between 1,200 and 2,000 words. Length matters less than usefulness: a tight 1,200 word post with one clear lesson beats a 3,000 word overview every time. Use short paragraphs, clear subheadings and at least one real example.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value for the reader are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn or a guest slot on another site. Republished or lightly reworded content gets declined, and we check before anything goes live.

Can I use AI tools to help write my guest post?

You can use AI to help with research or tidying your draft, but the experience, examples and opinions must be yours. Posts that read like generic AI output, with no first-hand detail, are declined.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long does a decision take?

We aim to come back to you within a few working days. If the pitch is specific and clearly written, with the result in the first line, the decision is much faster.

Do you edit guest posts before they go live?

Yes. Every accepted post gets an editorial pass for clarity, structure and accuracy, and you may be asked for an extra example or a missing number. The aim is to make your piece as useful as it can be, not to change your voice.

Can I pitch more than one idea?

Yes, but send them one at a time or as a short numbered list with one line each. The strongest pitch goes first, and a single clear idea with a real result almost always beats several vague ones.

How do I submit a B2B marketing guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience running or advising on the B2B marketing you are writing about. One idea per pitch works best, and you will hear back before you write the full draft.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.