Technical basics are as important to the site’s success as its content. User expectations have changed over the past decade. If the site doesn’t load on the device in three seconds or less, most visitors will close the tab. This is where content delivery networks come to the rescue — this is exactly the interpretation hidden behind the abbreviation CDN.

CDN Global from G-Core Labs is a great example of how this works. Since the network consists of hundreds of servers located in different countries and cities, the content is transmitted extremely quickly. Users stay with you, shop on your resources, and their data stays safe, no matter what happens.

Speed matters

People don’t want to wait for content to load. If it takes too long, they’ll just go to a competitor who can offer the same service faster. When it comes to mobile users, this fact becomes even more obvious. Google Analytics shows that after 5 seconds, people close the page if it has not loaded. Therefore, all operations should take place very quickly, and even better — instantly.

Results of the Aberdeen Group study

Forbes published shocking statistics. Every second of delay is:

• 11% fewer page views;
• 7% drop in conversions;
• 16% decrease in customer loyalty.

All this translates into real financial losses for the business. 7% of potential sales are thousands of dollars the company could have made if it had fast data streaming. It is just what CDNs offer.

Importance of CDN for SEO

Search engines do not give a high rating to sites that take a long time to load and have low visitor loyalty. Content is getting bigger, but customers expect speed regardless of the size of the company that owns the web platform. The web platform easily copes with the growth of the traffic volume due to CDN.

Additional benefits of using CDN

CDN makes any site relevant to modern needs and requirements:

• Cached content is quickly transferred from one server to another.
• The site’s sensitivity to cyberattacks decreases.
• The costs of traditional hosting are reduced.

You still can’t opt out of traditional hosting altogether as you still need a place to store the core power of your site. However, now, you can serve your visitors at the highest level thanks to CDN and its benefits.