The internet is brimming with personal blogs, some good, some not so good. The tricky part is that unless you are a famous name, why on earth would anyone want to read about you?

You might have gained a following connected to something you do or a business you run. However, just reading about someone’s antics or lifestyle must be compelling to gain traction.

Here are a few essential pointers to get your blog ahead of the rest.

Write about Things that Matter to You

It’s imperative to be yourself in a blog. After all, that’s what inspired you to write it in the first place. Don’t try and fake a persona or pretend to be something you’re not because you think it’ll bump up the readership.

Write about real-life events that have happened in your life. These could be significant or traumatic things that have taken place, like getting married or having an accident. 

Blogs like zdfirm.com produce articles with helpful advice from personal injury attorneys. But when they feature case studies, they often have more uptake as these are about real people. Your readers want the same from you: the real you.

Create a Storyline

Make it a compelling read so that readers want to learn what happens next. Following a narrative is the basis on which soap operas work. 

Viewers or listeners become entrenched in the characters’ lives and addicted to the storyline. Their formula is hugely powerful and worth studying and applying to your blog.

The events can be pretty ordinary, but it’s how the characters feel and interact with one another and the challenges they face that count.

Structure the Blog

A good framework for the text will let the reader feel confident that they know where they are heading as they read. 

A reliable structure you use every time will create consistency and rhythm that will keep people coming back for more. However, don’t be frightened to shake it up occasionally, so your followers don’t get bored. After all, variety is the spice of life.

The title is critical and designed to get the reader keen to find out more.

Map out the structure before you write it, so the text is coherent and logical. While you want to write about yourself, designed to be personal and without restriction, there is nothing worse than many messy ideas.

Planning a framework will help you organize your thoughts and sentiments. It’s still you but a more ordered version of you.

Compare

They say to avoid comparing yourself to others, but sometimes it helps when you want to figure out how others have achieved success.

What is your definition of success? Is it the number of people who read your blog, or do you plan to monetize it?

Reading about other people’s success can inform the journey. Many super successful blogs out there focus on giving advice on a particular product or service, so they are adding tangible value.

Not many personal blogs reach these dizzy heights, so be realistic about what you want your blog to achieve before you reach for the keyboard and start writing.

Final Thoughts

Acing a personal blog is possible. Implement the tips above and watch your traffic soar.