On Facebook, subscribing means paying a creator or Page a monthly, recurring fee to support them through Facebook Subscriptions. In return you get extras they choose to offer, like subscriber-only posts, a private group or exclusive live videos, plus a subscriber badge next to your name. It's different from following, which is free and only puts their posts in your Feed.
If you've seen a Subscribe button next to Follow on someone's Page, that's what it does. You're not just following them, you're becoming a paying supporter.
Here's what subscribers get, how the badge works, and what a creator needs to switch Subscriptions on. It all comes from Meta's own Business Help Center page about Facebook Subscriptions, read in October 2026.
Subscribe versus follow on Facebook
| Follow | Subscribe | |
|---|---|---|
| Cost | Free | Monthly, recurring payment |
| What you get | Their public posts in your Feed | Extra benefits the creator offers |
| Badge | No | Yes, a subscriber badge on your comments |
| Who offers it | Pages and profiles people can follow | Eligible Pages and profiles in pro mode |
What Facebook subscribers get
Creators pick which benefits to offer. Meta lists these options:
- Exclusive content: posts, stories and reels only subscribers can see.
- An exclusive Facebook group that only subscribers can join and post in.
- Live videos only subscribers can join.
- Highlighted comments that stand out in public live videos.
- Custom stickers the creator makes for subscribers to use in comments.
Not every creator offers all of these, so check what's listed before you subscribe.
The subscriber badge
Every subscriber automatically gets a badge next to their name when they comment on that creator's posts or live videos. Creators can't switch this benefit off. Subscribers can hide their own badge if they'd rather not show it.
Renewal and cancelling as a subscriber
Facebook's fan subscription terms say your subscription renews automatically each period, and you're charged the full fee for the next one unless you cancel at least 24 hours before the current period ends. To cancel, go to the creator's Page or profile, open their supporter area and choose to manage your subscription. If you subscribed through the App Store or Google Play, you cancel through that store instead.
- Facebook doesn't refund partial billing periods if it ends your access.
- If you delete your Facebook account, you lose access to everything you got through your subscriptions.
- Set a reminder for the renewal date if you're only trying a creator out.
Who can offer Facebook Subscriptions
Not every Page has a Subscribe button, because Meta sets clear requirements:
- A Page, or a profile in pro mode, with 5,000 or more followers.
- Be at least 18. For a Page, every admin must be 18 or over.
- Live in a country where Facebook Subscriptions is available.
Meta's list of countries includes the United States, the United Kingdom, Canada, Australia, Ireland, New Zealand, India, South Africa and many more across Europe, Asia and Latin America.
How creators check if they're eligible
- Go to your Page or profile in pro mode, in the Facebook app or on the web.
- Open your Professional dashboard.
- Tap or click Monetize at the top.
- Under Ways to earn, go to Monetization programs. If you're eligible, Subscriptions is listed with a Ready to apply option.
You can also check in Meta Business Suite: click Monetization, then Overview, then View page eligibility in the Status section. If you aren't eligible yet, the dashboard shows which requirements you haven't met. My guide to the Facebook Professional dashboard shows where everything sits.
What creators keep
Meta says it won't take any fees from Subscriptions through the end of 2026, and will give notice before that changes. When a subscriber pays on the web, the creator receives the full price, after applicable taxes and fees. When they pay inside the Facebook app on iPhone or Android, Apple or Google takes a share for the in-app purchase, so the creator receives less.
For a creator, that's a good reason to point fans to subscribe on the web where possible. For more on the other ways Facebook pays creators, see my guide to Facebook monetisation requirements and eligible countries.
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Is subscribing on Facebook worth it?
As a fan, it's worth it when the creator offers something you'll use, like a members' group or live sessions, and you want to support their work directly. If all you want is their posts in your Feed, following does that for free.
As a creator, it's one of the few Facebook earning tools that doesn't depend on ads or views, which makes it a steadier option once you've built a loyal audience. Check your eligibility in the Professional dashboard and decide which benefits you can keep delivering every month before you switch it on.
My verdict
Subscribe on Facebook means a paid monthly membership with a creator, not a fancier follow. Fans get extras and a badge. Creators need 5,000 followers, to be 18 or over and to live in an eligible country, and they keep more when subscribers pay on the web.
Frequently asked questions
What does it mean to subscribe to someone on Facebook?
It means paying them a monthly, recurring fee through Facebook Subscriptions. You get the extras they offer, such as exclusive posts, groups or live videos, and a subscriber badge.
Is subscribing on Facebook the same as following?
No. Following is free and shows their posts in your Feed. Subscribing is a paid monthly membership with extra benefits.
Can I hide my subscriber badge on Facebook?
Yes. Meta says creators can't remove the badge as a benefit, but subscribers can hide their own badge.
How many followers do you need for Facebook Subscriptions?
Meta requires a Page, or a profile in pro mode, with 5,000 or more followers, and you must be at least 18.
How do I cancel a Facebook subscription?
Go to the creator's Page or profile, open their supporter area and manage your subscription. If you paid through the App Store or Google Play, cancel there. Cancel at least 24 hours before the period ends to avoid the next charge.
Is Facebook Subscriptions available in the UK?
Yes. Meta's list of countries where Facebook Subscriptions is available includes the United Kingdom, the United States, Canada and Australia.
Does Facebook take a cut of Subscriptions?
Meta says it won't take fees from Subscriptions through the end of 2026. Payments made inside the iPhone or Android app lose a share to Apple or Google.
