Since its inception decades ago, E-commerce has grown tremendously to become a force to reckon with.  From the small startup businesses to the giant E-commerce websites like Shopify, E-commerce has proven to be very beneficial in today’s competitive market.

Why has e-commerce become so pivotal in today’s marketing world? Here are the top 4 ways that e-commerce is important.

The Top 4 Ways That E-Commerce Is Important

1. 24/7 Economy

Probably the most important benefit of e-commerce is the 24/7/365 economy that both the merchants and the online shoppers enjoy. Since the e-stores stay open all day and all night, merchants can increase their sales and boost their number of orders.

For this reason, many brick and mortar stores have moved their businesses to the digital platform to avoid losing out on a great marketing opportunity. Customers can also purchase products whenever they want, whether it’s very early in the morning or in the late hours of the night.

2. E-commerce Is Convenient

E-commerce has become one of the most preferred shopping methods due to its easiness and convenience. We live in a hectic world; most people want to avoid the hustle of getting in and out of brick and mortar stores looking for a product or service.

The fast check out process, user-friendly platforms, and a wide variety of goods all in one place give online shopping an award-winning combination.

Secondly, e-commerce is traffic free and less risky. The hassle of pushing and shoving in a physical store especially for parents with pushchairs or for people living with disabilities is completely eliminated. You also do not have to deal with rude or tired staff since you shop conveniently in the comfort of your home or office.

3. E-commerce Influences Purchase Decisions

Nowadays, when a customer wants to buy something, they start by looking for it online. Most customers want to read the product information and quality before they can purchase a product.  They also want to know about the shipping process and the return policy in the event the products are faulty. Some customers will simply read the customer reviews section and decide if they want the product or not.

As an entrepreneur, your website is your showroom. You can display your products in a way that encourages a sale. E-commerce also enables merchants to tap into social media. Social media sites such as Facebook, Twitter or YouTube can be used to encourage traffic and sales to your e-commerce website. 

4.  Wide Variety Of Products

E-commerce has enabled many merchants to stock a variety of products that can satisfy customer needs. Compared to brick and mortar stores that have to compromise on variety due to limited space, online stores give retailers the opportunity to broaden their range of products and also, customize and diversify sales.

In the traditional marketing setup, a customer looking to buy a pair of shoes would probably take hours to find the right size, design, color, and price. With E-commerce, a customer can visit more than 10 websites in a few minutes and choose his shoes of preference from the wide variety that is displayed.


Well, there you have it; the top 4 ways that E-commerce is important. Are you looking for the perfect payment processor for your Shopify Ecommerce store?  Go to and find out which gateways are currently supported by Shopify.

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