- Unbounce alternatives at a glance
- Ten Unbounce alternatives for landing pages
- The page speed target every Unbounce alternative should hit
- Testing landing pages without wasting traffic
- Hosted builder or WordPress and Shopify builders
- Where to build your first landing page
- What every landing page needs
- Moving from Unbounce without breaking campaigns
- My plain advice on choosing an Unbounce alternative
- Frequently asked questions
A good Unbounce alternative lets you build and test landing pages quickly, with templates, pop-ups or sticky bars, A/B testing and integrations with your email and ad tools. Check page speed, mobile editing, publishing options, testing features and the free plan or trial. This page lists ten options in no particular order, then covers speed.
Unbounce helped make landing pages something marketers could build without a developer, and its testing and traffic tools are still popular. People look elsewhere when they want a free plan, a WordPress or Shopify-based builder, or something lighter for a handful of pages.
These are ten Unbounce alternatives in no particular order, sorted alphabetically, from dedicated landing page builders to WordPress plugins and Shopify apps. Each description comes from the tool's own website, re-checked today. If you're designing for a specific audience, my tips for designing niche landing pages will help with the content.
Unbounce alternatives at a glance
In the free plan column, Yes means the tool's own site describes a free plan, Trial only means a time-limited trial without an ongoing free tier, and No means the site doesn't state either.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Brizy | Page builder | WordPress and cloud pages | Trial only |
| Carrd | One-page site builder | Quick one-page sites | Yes |
| Framer | Design-led site builder | Beautiful pages fast | Yes |
| GetResponse | Email marketing suite | Landing pages plus email | Yes |
| Instapage | Landing page platform | Ad campaigns at scale | Trial only |
| Landingi | Landing page builder | Many templates and tests | Trial only |
| Leadpages | Landing page builder | Lead capture for small firms | Trial only |
| PageFly | Shopify page builder | Shopify product and sale pages | Yes |
| Swipe Pages | Mobile-first landing pages | Fast pages for mobile ads | Trial only |
| Thrive Architect | WordPress page builder | Conversion pages in WordPress | No |
Ten Unbounce alternatives for landing pages
Brizy
Best for: WordPress users and agencies who want a drag-and-drop page builder, with cloud and white-label options.
Carrd
Best for: Creators who want quick one-page sites and simple landing pages, with free sites per account.
Framer
Best for: Designers who want polished pages with animation and fast publishing, starting free.
GetResponse
Best for: Small businesses that want landing pages, email and webinars in one account with a free option.
Instapage
Best for: Marketing teams that run lots of ad campaigns and want personalisation, after a trial.
Landingi
Best for: Marketers who want a big template library and A/B testing, after a trial.
Leadpages
Best for: Small businesses that want lead pages, pop-ups and alert bars, after a trial.
PageFly
Best for: Shopify merchants who want custom product and sale pages on a free plan.
Swipe Pages
Best for: Advertisers who want fast, mobile-first pages, after a trial.
Thrive Architect
Best for: WordPress site owners who want conversion-focused page building inside their site.
The page speed target every Unbounce alternative should hit
Here's a number worth keeping in mind. Google's web.dev guidance says sites should aim for a Largest Contentful Paint of 2.5 seconds or less, measured at the 75th percentile of page loads on mobile and desktop. Put simply, the main content should appear within about two and a half seconds for most visitors.
Landing pages are often slowed down by large hero images, videos and too many scripts. Whichever builder you choose, compress images, limit tracking scripts to the ones you use and test the page on a real phone.
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Testing landing pages without wasting traffic
- Decide what you're testing: headline, offer, image or form.
- Change one thing per test.
- Send enough visitors to each version before you decide.
- Watch conversions, not just clicks.
- Keep a log of every test and its result.
Hosted builder or WordPress and Shopify builders
Hosted builders handle hosting, speed and security for you, and publish to a subdomain or your own domain. WordPress and Shopify builders keep pages inside your existing site, which is handy for content and products, but speed then depends on your hosting and theme. Choose based on where your traffic and your team already live.
Where to build your first landing page
If you're starting from scratch, choose the place you'll keep using: your website platform, your email tool or a dedicated builder. My guide on where to create a landing page for your business compares the options for different kinds of business.
What every landing page needs
- One goal: sign-up, booking or purchase, not all three.
- A matching headline: the same promise as the ad or email.
- Proof: reviews, results or recognisable names.
- A short form: only the fields you need.
- A thank-you page: that tells people what happens next.
Get those right and your choice of builder matters far less than you might think. Most conversion problems are message problems, not software problems.
Moving from Unbounce without breaking campaigns
If you're switching, export your best pages and copy first, because they hold years of testing. Rebuild the page that brings the most leads, run it alongside the original, then update ad links once the numbers match. Keep the old address redirecting for a while so nobody hits a dead page.
Check pop-ups and sticky bars too. They're easy to forget, and they often bring in a surprising share of sign-ups. It's also worth re-testing every form once it's live, so you know leads are reaching your inbox and your email tool, not disappearing somewhere in between.
Do you make landing page software? Tool makers can ask to be considered for a featured place on this list.
My plain advice on choosing an Unbounce alternative
Choose the builder that gives you fast pages where your audience already is, whether that's a standalone page, your WordPress site or your Shopify store. Speed and message match will move conversions more than any feature.
Start with a free plan or trial, build one real page, and measure it for two weeks before you commit. Two weeks of real visitors will tell you more than any comparison chart, including this one.
Frequently asked questions
What is Unbounce?
A landing page platform with A/B testing, pop-ups and traffic optimisation features.
Does Unbounce have a free plan?
Its plans page offers a free trial rather than an ongoing free plan.
How fast should a landing page load?
Google's web.dev guidance suggests a Largest Contentful Paint of 2.5 seconds or less.
Can I build landing pages in WordPress?
Yes. Several page builder plugins let you build landing pages inside WordPress.
Which alternative is best for Shopify?
Shopify page builder apps are designed for product and sale pages inside your store.
Do I need A/B testing?
It helps once you have steady traffic. With very low traffic, focus on clear copy first.
