Typeform suits brands that want one-question-at-a-time forms and quizzes that feel like a conversation, with unlimited typeforms from its Basic plan. Jotform suits businesses that need forms to do practical jobs such as payments, e-signatures and PDFs, and its free Starter plan states its limits clearly: 5 forms and 100 submissions a month. Decide whether your form is about the experience or the paperwork.
Both builders make forms that look far better than a plain web form. They come at the job from different sides, though. I read Typeform's plans page and FAQ and Jotform's plans page and FAQ, and the facts below are from those pages.
Typeform and Jotform plans compared
| Typeform | Jotform | |
|---|---|---|
| Free plan | Yes, Free | Yes, Starter |
| Free plan limits | Basic features, limited responses a month (number not stated) | 5 forms, 100 submissions a month |
| Entry upgraded plan | Basic: 100 responses a month, 1 user | Bronze: 25 forms, 1,000 submissions |
| Users | 1 on Basic, 3 on Plus, 5 on Business | 1 user until Enterprise |
| Remove branding | From Plus | From Bronze |
| Logic | Conditional logic on Basic | Conditional logic |
| Payments and signatures | Not covered in the plan summary | 10 payment submissions and 10 signed documents a month on Starter |
| Standout features | Video questions, multi-language, AI form creation | PDF forms, store builder, AI app builder |
Typeform: forms that feel like a chat
Typeform shows one question at a time, which is why people use it for quizzes, lead forms and research. Its plans page says the Free plan includes basic features with a limited number of responses a month, without giving the number. Basic includes 100 responses a month, 1 user, unlimited typeforms, AI form creation, conditional logic, webhooks and integrations.
Plus raises that to 1,000 responses and 3 users, removes Typeform branding and adds a custom subdomain. Business goes to 10,000 responses and 5 users with AI analysis of answers. Features like video questions and answers and multi-language support make it popular for research.
Jotform: forms that do the admin
Jotform's Starter plan is free with all standard features, including templates, payment integrations and widgets. Its limits are spelled out: 5 forms, 100 submissions a month, 100 MB of space, 10 payment submissions and 10 signed documents a month, and Jotform branding on forms.
Bronze moves you to 25 forms and 1,000 submissions, Silver to 50 and 2,500, and Gold to 100 and 10,000 with HIPAA features. Around the forms you get Tables, Smart PDF Forms, a store builder and an AI app builder.
Responses are counted differently
Here's the comparison that matters most once a form goes live. Typeform's Basic plan includes 100 responses a month but unlimited typeforms. Jotform's free Starter plan includes 100 submissions a month but only 5 forms. So the question isn't just how many people answer, it's how many separate forms you run.
A business with one busy lead form and a short quiz fits either. A business with ten small forms for different services will hit Jotform's free form cap first. It's worth listing every form you'll need, including the small ones like feedback and referral forms, before you settle on either tool.
Which business each builder suits
Typeform suits brands, marketers and researchers who care how a form feels and want people to finish it. Jotform suits service businesses, clinics, schools and shops that need deposits, signatures or PDFs from the same form. For tips on the form itself, see my guide to creating web forms for any purpose and this form field reduction cheat sheet.
My advice on picking a builder
Sketch your form on paper first. If it's a handful of questions where tone and flow matter, build it in Typeform and see whether people finish it. If the form has to collect a payment, a signature or a file, build it in Jotform's free plan and check how many forms you'll need in total. Whichever you choose, ask only the questions you'll use.
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Frequently asked questions
Does Typeform have a free plan?
Yes. Typeform's Free plan includes basic features with a limited number of responses a month. Its plans page doesn't state the number.
How many forms can I make on Jotform for free?
Jotform's free Starter plan allows 5 forms and 100 submissions a month.
How many responses does Typeform Basic include?
Typeform Basic includes 100 responses a month for 1 user, with unlimited typeforms.
Can I remove branding?
Typeform removes its branding from the Plus plan. Jotform removes its branding from the Bronze plan.
Which one handles more users?
Typeform includes 1 user on Basic, 3 on Plus and 5 on Business. Jotform says Enterprise is its only multiuser plan.
Can either builder make quizzes?
Yes. Typeform lists a quiz maker and quiz templates, with logic to calculate quiz scores. Jotform lists Card Form templates for quizzes, feedback and signups shown one question at a time.
