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Tips for a successful brainstorming session

Introduction

There are many tips for successful brainstorming, and while many work, you need to look into your own organisation, the team you have and their particular needs. A personalised approach is always best when getting the most out of people. So here are some personal tips for successful brainstorming.  

Location and Atmosphere  

It is crucial to find a conducive location for creativity and productivity when brainstorming. Some tips for finding the right location include finding a quiet place where the team can focus on ensuring there are no distractions, such as TVs or other noise sources. Additionally, providing plenty of refreshments, snacks, and food can be an incentive or even a reward for the team’s hard work. 

Many companies want and need to provide creative training for their teams. This is where a brainstorming session comes in handy. The goal of a brainstorming session is to generate as many ideas as possible in a short amount of time, allowing the team to engage in a creative process by exchanging ideas and perspectives on improving company operations.

Encourage Idea Sharing 

This brings us to one of the main reasons for brainstorming: the importance of encouraging idea-sharing. This ensures that everyone can share their ideas and consider all opinions. It is also helpful to provide feedback and encouragement to those participating in the brainstorming session.

Some participants may not feel confident enough to share their ideas for fear of rejection. Therefore, creating a welcoming and safe atmosphere will encourage participants who may not usually share their ideas to be more open and willing to contribute what they have to say.

One suggestion that could help with this is an icebreaker! Icebreakers get a lot of hate, but they get the job done a lot of the time. 

Think of a question out of the box and present it to the team. Something silly like ”If you had to choose a game show to win, what one would it be and why?”. The more ridiculous the question, the better. The point of the exercise is to get people talking and ease them into a more relaxed state of mind.

Ultimately, you want people to be comfortable enough to share their thoughts during your brainstorming session to get those valuable ideas out in the open, which can potentially benefit the company. 

Facilitate Communication Between Participants Section

When facilitating a brainstorming session, it is important to ensure that all participants communicate effectively.

This will help keep the session organised and on track allowing for a productive session. Participants have to share their ideas and contribute their own thoughts to improve or enhance an idea. The purpose of this is to encourage a dialogue between team members in a healthy manner to filter down ideas to the most important and relevant ones that can benefit the company. 

Of course, this also encourages participation from all participants regardless of level within the organisation by providing ample opportunity for input and feedback, letting everyone know their ideas and asking them to share more information about them. As a result, everyone can share their thoughts and dive a little deeper into the ideas and thoughts that really stand out. 

By following the tips mentioned, a company can create a workspace that encourages ideas and thoughts of everyone for better brainstorming, which will be beneficial to the organisation as a whole. So get brainstorming!

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About Lilach Bullock


Hi, Iโ€™m Lilach, a serial entrepreneur! Iโ€™ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. Iโ€™ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

Iโ€™ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100โ€™s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you canโ€™t find what youโ€™re looking for!

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