Are you struggling to get visitors to your website to shop for your products? Then you’re not alone. In fact, the average time frame and attention span of customers are reducing drastically.

This means that marketers have to up their game in the advertising department. You might be able to attract customers to your brand on the first try, but are you sure of them actually buying your product?

Abandoned shopping carts are the new norms these days, and it could be quite confusing for marketers to see customers abandon their cart even after adding a lot of items to the list. This could be the result of a single mistake in your ads strategy, and this could prove costly to your entire advertising campaign.

But success is all about trials and errors, but we know you want to avoid errors as much as possible, so right here, we have brought to your comfort the perfect guide to facebook ad campaign. Allow us to introduce the concept of Facebook remarketing.

Facebook Remarketing: The Trick up Your Marketing Sleeves

Let’s start by reminding you –if necessary- of the vast space of the Facebook metaverse. No one needs to tell you just how many individuals use Facebook on a daily basis. But for emphasis’ sake, it will interest you to note that over 3 billion users now use the Facebook social media on a regular basis.

Do you know what it means for almost half the population of the world to be linked via one social media platform? That makes it a customer hive for your brand to reach to as many as possible. So, when preparing your ads campaign, it is important to get it as right as possible.

But if you already got it wrong the first time, or it just wasn’t enough, then Facebook remarketing is here to bail you out.

So what exactly is Facebook remarketing?

If you’re unfamiliar with the term, remarketing simply works by presenting related offers to your existing customer leads. Therefore, Facebook remarketing is basically re-advertising your products on Facebook to customers who have already interacted with your brand in the past.

On Facebook, the group of customers targeted by the remarketing strategy is known as the custom audiences. Basically, Facebook remarketing involves customers who have already visited your page in the past; you keep track of them, and as they scroll through their feed, your ads pop up to remind them of your products.

Facebook remarketing is a dynamic concept that goes beyond re-advertising your brand. There are 3 different ways to go about a Facebook remarketing campaign.

1. Customer List

The ability to present personalized ads to a list of customers who have already come in contact with your brand is one powerful tool offered by Facebook. This way, you can make your ads campaign look like text message marketing.

This is due to the fact that your targets are specific and your customers are already defined. This is based on information such as contact info, Facebook user id, which you can upload directly to Facebook. Therefore, you can target your ads to individuals who are relevant to your brand.

2. Website Traffic

What makes this a very vital tool is the fact that this feature allows you to serve your ads to people who have visited your site. But the real joy here is that you can target audience who visited your site within a certain time frame.

You can use the website traffic to target audience searching for specific items on the web. All you have to do is place a Facebook pixel on your website page that was visited by the target audience. And you can even filter this audience so that only those interested in the product you’re selling receive the ads.

3. App Activity

This is another great way to serve your ads. All you need is to have an established app where you can target customer activity. This way, you can show the right ads to the right people based on their behavior.

You can use this app to target customers who have just completed a purchase. You can even target customers who abandoned their shopping carts by offering discounts to win them back.

The Best Facebook Remarketing Methods

To really enjoy the perks of remarketing on Facebook, you need to get a grasp of the best remarketing practices that place you above your competitors.

To help you out, we’ve come up with the top 3 methods to remarket on Facebook

1. Remarket to Customers Who Have Liked Your Page

Remember that Facebook is a social media app for connecting to people all over the world. Therefore, you need to ensure that your customers, both loyal and target, see and engage in your posts regularly.

This way, you can boost your remarketing campaign by serving your ads to customers who have already seen and liked your posts and thus are aware of what you have to offer.

What makes this a differential method in the marketing business is that these customers have already interacted with your brand on the very platform you’re trying to market on. Thus, you have a higher chance of creating loyal customers and attracting new ones.

2. Always Work With a Goal in Mind

To avoid getting lost in the web of marketing, you need pre-set goals to work towards. This way, you don’t turn the remarketing campaign into a repetitive and eventually, annoying method of advertising your brand. 

Therefore, you need to define the purpose of your ads campaign to help know when your targets have been reached. Another method of creating ads effectively is to create a schedule and follow it diligently to help you make judicious use of your time.

3. Find Clone Audiences

No, we don’t mean actual clones. You have to search for lookalike audiences who can expand the reach of your brand to a whole new set of customer leads. This means your current customers serve as secondary marketers, whose profile you use to run a detailed search of similar customers that help boost your brand awareness.

In Conclusion

Why should you use Facebook remarketing?

Facebook is a vast space of consumers waiting to get a hold of your product. But it is not every one of these customers that will be beneficial to your brand.

That’s where Facebook remarketing comes in. With this tool, you can be more specific with your ads targeting, and you can make the most of your marketing campaign. It’s not the most exciting method out there but rest assured that it is effective, efficient and cost-friendly.