Smile.io shows six plans as of Nov 2026: Free, Essential, Standard, Growth, Smile Plus and Smile Enterprise. The first four are shown on monthly billing, Smile Plus is shown on annual billing, and Smile Enterprise is Custom.
On a loyalty app, the question isn't how many customers you can reward. Smile.io, a loyalty and rewards platform for Shopify stores with points, referrals and VIP tiers, sizes its plans by how many orders your store takes each month. That one number does most of the work on this page, and it's the one you'll want to know before anything else.
Smile.io plans and allowances, as of Nov 2026
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Free | No charge (shown as Free per month) | Monthly billing | 200 monthly orders; 10 specialized reports | For new stores ready to start rewarding customers |
| Essential | $15 per month (as of Nov 2026) | Monthly billing | 1 integration; 500 monthly orders; 15 specialized reports | For stores gaining traction and growing loyalty |
| Standard | $79 per month (as of Nov 2026) | Monthly billing | 2 integrations; 1,000 monthly orders; 20 specialized reports | For established stores investing in loyalty |
| Growth | $199 per month (as of Nov 2026) | Monthly billing | Unlimited integrations; 2,500 monthly orders; 25 specialized reports; additional orders $20 per 100 orders | For growing brands expanding customer loyalty |
| Smile Plus | $999 per month, annual billing (as of Nov 2026) | Annual billing | Unlimited integrations; 7,500 monthly orders; 30+ specialized reports; additional orders $5 per 100 orders | For large brands needing greater insights and control |
| Smile Enterprise | Custom, annual billing (as of Nov 2026) | Annual billing | Unlimited integrations; unlimited monthly orders; custom reports; aimed at retailers with over $40M in annual revenue | For enterprise retailers with over $40M in annual revenue |
The VIP gap growing stores often miss
Here's the part that's easy to miss, and it's one you'll only notice once you've grown. VIP tiers, the rewards levels customers climb as they spend more, aren't on the first three plans. The page lists the VIP program as 'Not included' on Free, Essential and Standard, and first includes it on Growth at $199 per month on monthly billing.
API access follows the same pattern further up: it appears only from Smile Plus. So if tiered rewards or a custom integration through the API are part of your plan, the lower plans won't cover them, however few orders you take. If you're comparing loyalty apps as a group, our list of loyalty apps for Shopify sets out the options.
What changes across the six Smile.io plans
- Free: points and referrals, discounts and free shipping rewards, full branding customisation and multi-language support.
- Essential: adds free product rewards, a dedicated loyalty page, nudges (on-site reminders) and Shopify Flow actions, with 1 integration.
- Standard: adds promotion on the order thank you page, subscription and gift card rewards, embedding on product pages and 2x points weekends, with 2 integrations.
- Growth: adds the VIP program, Loyalty Hub, fully embedded loyalty and performance benchmarks, with unlimited integrations.
- Smile Plus: adds a migration and launch plan, quarterly program monitoring, priority support and API access.
- Smile Enterprise: adds advanced security, 99.9% historical uptime, custom API rate limits and data warehouse sync.
Integrations climb alongside: none on Free, 1 on Essential, 2 on Standard and unlimited from Growth. If your loyalty program needs to talk to your email tool, our guide to email marketing integrations for ecommerce is worth a look.
Going over your monthly orders
The three lowest paid plans and Free show 'Not included' for additional orders. In practice, if you go over the allowance on those plans, you'll be moving up a plan rather than paying for the extra orders. There's no top-up option below Growth.
From Growth, extra orders are sold in blocks: $20 per 100 orders on Growth and $5 per 100 orders on Smile Plus. If your sales are seasonal, check how a busy month would sit against these allowances before you settle on a plan; a store that's fine most of the year can still hit the ceiling in a peak month. Selling subscriptions too? Our list of Shopify subscription apps covers the tools that often sit alongside a loyalty program.
Advice on reading the Smile.io page
The page shows six plans separated by monthly orders (200, 500, 1,000, 2,500, 7,500, then unlimited), integrations, and features such as the VIP program from Growth and API access from Smile Plus. Additional orders aren't available on Free, Essential or Standard, and Smile Enterprise needs a custom quote on annual billing.
Look at your order count in your busiest recent month, not your average one, and note whether you'll want VIP tiers this season. Those two facts map straight onto the table above.
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Frequently asked questions
How much is Smile.io as of Nov 2026?
The page shows, as of Nov 2026, Free, Essential at $15 per month, Standard at $79 per month, Growth at $199 per month, Smile Plus at $999 per month on annual billing, and Smile Enterprise as Custom on annual billing.
Does Smile.io have a free plan?
Yes. The Free plan is shown on monthly billing with 200 monthly orders and 10 specialized reports, plus points and referrals.
Which Smile.io plan includes VIP tiers?
The page lists the VIP program as Not included on Free, Essential and Standard, and first includes it on Growth.
What happens if my store goes over its order allowance?
Free, Essential and Standard show additional orders as Not included, so going over means moving up a plan. Growth charges $20 per 100 orders and Smile Plus $5 per 100 orders.
Does Smile.io include API access?
API access appears only from Smile Plus, and Smile Enterprise adds custom API rate limits.
