Replace it based on what you watched most. If you mainly used session recordings and heatmaps on a website, a behaviour analytics tool covers that. If you tracked product events and funnels in an app, a product analytics platform fits better. Either way, export what you need while your old account still works.
There's a firm reason to move this time. Smartlook's own homepage now says End of Sale is in effect, that it has joined Cisco, and that it'll gradually wind down as a standalone product. If you rely on its recordings, heatmaps or funnels, here are eight replacements, in no particular order.
Session replay or product analytics?
The old tool did two jobs: watching recordings of real visits, and counting events and funnels. Most replacements lean one way, so be honest about which job your team did most.
Website behaviour and heatmaps
Clarity, Crazy Egg, Lucky Orange and Mouseflow are built around websites: where people click, how far they scroll and where they leave. One is free from Microsoft, one adds A/B testing, one adds an AI assistant, and one adds feedback tools. Marketing and UX teams usually land here.
Product and app analytics
Heap, PostHog and FullStory go deeper into product behaviour, capturing events automatically so you can ask questions later. They suit product teams with an app or a logged-in experience, and they ask more of you at setup.
Replay for debugging
LogRocket ties session replay to errors, which is what engineers want when a user reports something broken and nobody can reproduce it.
If your team used recordings to settle arguments about a page design, a website behaviour tool will feel like home. If you used funnels to report on sign-ups or feature use, you'll want product analytics, and it's worth asking engineering to help with the setup. Plenty of teams end up running one of each, which is fine as long as everyone knows which tool answers which question.
Eight replacements at a glance
| Tool | Main job | Good for |
|---|---|---|
| Clarity | Free behaviour analytics | Heatmaps and replays on a website |
| Crazy Egg | Website analytics and testing | Heatmaps, recordings and A/B tests together |
| FullStory | Digital experience analytics | Capturing every interaction automatically |
| Heap | Product analytics | Complete behaviour data without manual tagging |
| LogRocket | Session replay and error tracking | Developers chasing bugs that users hit |
| Lucky Orange | Heatmaps, recordings and surveys | Finding where visitors drop off |
| Mouseflow | Website behaviour analytics | Improving UX and conversions on a site |
| PostHog | Product analytics and developer tools | Product engineers wanting analytics and debugging |
Every replacement, alphabetical
Sorted by name only, so the order isn't a ranking. Each line reflects the vendor's own description.
Clarity
Best for: Site owners who want session replays and heatmaps at no charge; the vendor describes it as a free user behaviour analytics tool.
Crazy Egg
Best for: Marketers who want heatmaps, recordings, A/B testing, surveys and funnels in one tool, which the vendor pitches as the easiest way to understand a website.
FullStory
Best for: Larger digital teams wanting every user interaction captured automatically, which the vendor now extends to how AI agents use digital experiences.
Heap
Best for: Product teams wanting complete behaviour data captured automatically; the vendor, now part of Contentsquare, says it reveals what other tools miss.
LogRocket
Best for: Engineering teams who want session replay tied to errors, so they see problems affecting users; the vendor names a free option.
Lucky Orange
Best for: Small website teams wanting heatmaps, recordings, funnels and surveys connected, plus an AI assistant the vendor calls Discovery AI.
Mouseflow
Best for: UX and conversion teams using session replay, heatmaps and feedback to remove friction; the vendor names a free option.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
PostHog
Best for: Product engineers who want analytics plus automated diagnosis; the vendor says it finds problems, fixes bugs and opens pull requests without prompting.
Automatic tracking versus setup by hand
The thing to test in any replacement is what's tracked automatically and what you have to set up by hand, and where the data is stored. Some tools record every click from day one, so you can go back and ask new questions. Others only count the events you define, which keeps data tidy but means you can't analyse something you didn't plan for.
Storage matters as well. Ask where recordings are held, for how long, and whether you can choose a region. If you're in the UK or EU, that answer may decide the shortlist on its own.
Advice for teams replacing a retiring tool
Install your shortlisted tool alongside the old one now, while both still work, and compare a week of recordings and funnels side by side. That's far easier than rebuilding from memory after access ends. Write down the funnels and saved filters you used most, because none of them will migrate automatically.
Don't forget the basics, either. Behaviour tools work best next to a solid analytics setup, so it's worth reading this guide to effective web analytics and these Google Analytics tools every business owner should know before you add another script to your site.
Privacy and consent come with every recording
Session replay records what people do on your site, so treat it carefully. Mask form fields, never record payment details, and make sure your cookie banner and privacy notice cover the new tool. Rules on consent for recordings and analytics cookies vary by country, so check your data protection regulator's guidance before you go live.
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Frequently asked questions
Is Smartlook shutting down?
Its own homepage says End of Sale is in effect and that it'll gradually wind down as a standalone product after joining Cisco. Check the vendor's timeline for your account.
What's the difference between session replay and product analytics?
Session replay shows recordings of individual visits. Product analytics counts events and funnels across all users. Many teams use both, sometimes in one tool.
Do I need consent to record sessions?
In many countries, yes, especially where analytics cookies need consent. Rules vary, so check your data protection regulator's guidance.
Can I move my old recordings to a new tool?
Usually not. Recordings rarely transfer between tools, so export any reports you need and start fresh tracking on the new tool as soon as you can.
Will a session replay script slow my site down?
Any extra script adds some load. Test page speed before and after installing it, and remove the old script once you've switched.
