Straight answer: you cannot remove ads from other advertisers appearing in the News Feed around your Page’s posts, because those ads aren’t on your Page at all, they’re in Facebook’s feed. What you can control is whether ads play inside your own videos (Ad Breaks), and whether you personally see fewer ads while managing your Page. Those are two different problems, and most people asking this question have mixed them up.
The confusion almost everyone has
I had a client last year, a therapist running a small private practice page with about 4,000 followers, who messaged me convinced her competitor was “advertising on her Facebook page.” What had happened was she’d scrolled past her own Page’s post in her News Feed and seen a sponsored post from another local business two slots below it. That’s not her Page showing an ad. That’s Facebook’s feed doing what feeds do, mixing organic posts from pages you follow with paid ads from businesses targeting people like you.
A Facebook Business Page itself has no ad slots, no banner space, no sidebar the way a website does. There is nothing “on” the page for you to strip out. The ads people worry about live in one of three places, and only one of the three is yours to switch off.
Place one: in-stream ads on your own videos (this one you control)
If you post videos to your Page and you’ve enrolled in Meta’s monetization tools, Facebook can insert what it calls Ad Breaks, short pre-roll or mid-roll ads that play during your video. This is opt-in. If you never turned monetization on, this isn’t happening to you.
To check and turn it off:
- Go to Meta Business Suite and open the Monetization tab for your Page
- Look for In-Stream Ads or Ad Breaks under your monetization settings
- Toggle it off, or set your preferred ad placements to none if you want the videos to stay monetization-eligible but ad-free for now
- Check individual videos too, because Meta sometimes lets you exclude specific uploads from ad breaks even while the feature stays on generally
Meta’s entry bar for this program is strict, roughly 5,000 Page followers, 60,000 total minutes viewed across your videos in the last 60 days, and several active videos of at least three minutes. Most small business pages never qualify, which is a quiet reason why so many people asking “how do I remove ads from my page” have never had any ads on their videos to begin with. They’ve been chasing a fix for a problem they don’t have.
Place two: ads Meta shows next to or below your content in the feed
This is the one nobody can switch off, and I think most advice on this topic dodges saying that plainly. When someone follows your Page and scrolls their feed, Facebook slots in ads from other advertisers based on that person’s interests, not based on your Page. You have zero control over this. There’s no setting, no toggle, no Business Suite option, no appeal process. Facebook’s entire feed model depends on mixing paid and organic content for every user, and your Page is one small organic ingredient in a feed that Facebook, not you, owns.
If a competitor is running ads and their content keeps appearing near yours, the uncomfortable truth is that this is by design. Facebook makes its money selling that ad space to whoever wants your audience’s attention, including your direct competitors. You cannot buy your way out of it either, there’s no “ad-free zone” tier for Pages the way there is for some paid apps. The only real counter is making your own organic content strong enough that people stop scrolling for it, and increasingly building direct relationships off-platform through something like a lead magnet that gets people onto an email list you own.
Place three: ads you see as the admin logged into your own account
Some business owners mean something simpler: “I’m sick of seeing ads every time I check my own Page.” That’s not about the Page, that’s about your personal Facebook account and your browser.
Three real levers here:
- Go to your personal Settings, then Ads, then Ad Preferences, and trim the categories Facebook uses to target you. This reduces relevance, not volume, since Facebook still shows the same number of ad slots regardless.
- Use a separate browser profile purely for Page admin work with a content-blocking extension installed. This is the only method that meaningfully cuts what you see, and it works because it blocks at the browser level, outside Facebook’s control entirely.
- If you manage several client pages from one login, consider whether you need them all under one account, since the admin experience gets noisier the more pages, ad accounts and notifications stack up. If that’s your situation, it’s worth understanding how many Facebook Pages one account can realistically run before the whole setup gets unwieldy.
Why this question comes up more with certain page types
I get this question most often from people running pages that are half-business, half-personal-brand, the kind that post a lot of video and reels. Facebook has been pushing creator-style monetization tools onto ordinary business pages, and the settings for that overlap with settings meant for actual creator accounts, which is part of why the interface feels cluttered and why people assume there’s an ad problem to solve. If your page has started behaving oddly, showing creator-style badges or unfamiliar monetization prompts, it’s worth reading up on why some Facebook Pages show as Digital Creator accounts, because the fix for that confusion is different from anything about removing ads.
What reduces how “ad-heavy” your page feels to followers
Here’s a step-by-step approach that’s worked for the small business clients I advise, none of which involves fighting Facebook’s ad system directly, because you can’t win that fight:
- Post consistently enough that your organic content shows up in feeds more often, since a starved page relies on people actively searching it out, which puts them face to face with more ads along the way
- Push serious followers into a Facebook Group tied to your Page, where the feed dynamics are different and less saturated with paid content, though you’ll want to check the group’s rules before you post if you’re not the admin of it
- Build an email list from Page traffic so you’re not dependent on Facebook’s feed at all for repeat contact
- If you run video, decide deliberately whether monetization is worth the trade-off, five thousand followers and heavy watch time is a real cost before you see a single pound in ad revenue, and turning ads on can annoy loyal viewers more than it earns you
- Audit your own Page monthly using Meta Business Suite insights to see whether reach is dropping because of algorithm shifts rather than ad clutter, which is a far more common culprit than people assume
The bit that’s uncomfortable but true
Facebook was never built to let you fully control the environment around your content. You’re a tenant, not a landlord. Every setting Meta gives you, monetization toggles, ad preferences, group permissions, exists because it benefits Meta’s ad business first and your page second. That’s not a criticism of the platform so much as a fact people running B2C pages need to plan around rather than fight, in much the same way anyone comparing B2B versus B2C lead generation approaches has to accept that consumer platforms like Facebook come with consumer-platform trade-offs, ads included.
Accepting that early saves a lot of wasted time hunting for a setting that doesn’t exist. The energy is better spent on the parts you do control: your content, your list, your monetization choices on video, and where you send people once they’ve found you.
Related reading: why do facebook ads keep playing in the background.
Frequently asked questions
Why do I see ads when I visit my own Facebook Business Page?
You’re seeing ads from Facebook’s News Feed algorithm mixed in with organic posts, not ads placed on your Page itself. Your Page has no ad slots of its own, so this is normal feed behaviour and applies to every visitor, not just you.
Can I stop Facebook from showing ads on my videos?
Yes, but only if you’ve enrolled in Meta’s monetization program. Turn off in-stream ads in Meta Business Suite under your Page’s Monetization tab, or exclude individual videos from ad breaks while leaving the rest enrolled.
Do I need a certain number of followers to have ads on my videos?
Roughly, yes. Meta’s in-stream ads program typically requires around 5,000 Page followers and about 60,000 minutes of total video watch time across the last 60 days, so most small business pages never qualify in the first place.
Is there a paid Facebook plan that removes ads from a Business Page?
No. There’s no subscription or upgrade that removes competitor ads from appearing near your content in the feed. That part of the platform is not for sale to Page owners, only to advertisers targeting your audience.
