Pursuing A Career In Marketing: Steps To Achieve Success

by | Apr 7, 2020 | Tips | 0 comments

Pursuing A Career In Marketing Steps To Achieve Success

Marketing degrees can be achieved on multiple levels and as there are also various concentrations and opportunities for professionals to specialize, it is vital to know where to start by initially evaluating where you would like your career path to lead you. While it is absolutely no secret that education is the key to success, marketing is an exceptionally broad industry and you will be able to find entry-level bachelor’s degrees, and even behavioral and quantitive marketing qualifications by searching through Russel Group Universities. However, if you are unsure of the basics of getting your career path kickstarted, here are the steps to achieve success in the marketing industry.


Step 1: Obtain A Bachelors Degree

Bachelor’s degrees are widely considered an entry-level qualification as you may not be able to find employment opportunities just yet, although, your efforts to further your education may help you find an internship. As most marketing careers will require a bachelor’s degree and others will insist on graduate degrees, it would be best to focus on your education before searching for opportunities unless they are internships within the field of marketing as this will stand as beneficial experience in the industry.


Step 2: Complete An Internship

As mentioned, internships in the marketing industry can be exceptionally beneficial in terms of resume experience as well as industry knowledge and insight. There are certain areas that you may not be able to discover when it comes to furthering your education, which is why working in the field will help your acquire adequate knowledge that will help you find your feet in the industry. During your internship, you will be able to identify where you want to specialize.


Step 3: Gain Industry Insight

There is no better way to gain accurate industry insight other than landing a job in the marketing industry. There are various types of entry-level jobs to consider; from market analysts to marketing associates and several types of specialists. However, it is key to consider where you want to end up in your career when applying for jobs in specific categories as not all may boast exceptional career growth opportunities.


Step 4: Earn A Graduate Degree

Knowledge is power and when it comes to marketing, the more knowledge you have the more likely you are to achieve your career goals. Your ambition and drive should be enough to help you understand the importance of going back to college or university, even if only part-time, to obtain a graduate degree and specialize in your chosen field of expertise. Once again there are several options to consider and you will be able to navigate your career as you feel fit with the degrees you have on your resume. As education and success are understandably life-long partners, you should consider your education a crutch that will help you achieve your dreams in the marketing industry.


Regardless of the type of marketing opportunity you wish to see yourself in one day, you should focus your attention towards furthering your education before you will be able to take advantage of positions that showcase career growth, stability, job satisfaction, and even job security.

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Lilach Bullock


7 Apr, 2020


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