- PostHog alternatives at a glance
- Ten PostHog alternatives for analytics and replay
- How PostHog's free allowance works, and why it matters when you compare
- Which PostHog alternative fits which need
- Moving off PostHog without losing history
- Questions to ask every PostHog alternative
- Self-hosting a PostHog alternative: what it involves
- My plain advice on choosing a PostHog alternative
- Frequently asked questions
A good PostHog alternative gives you the analytics you need, whether that's product funnels, session replay, experiments or simple web stats, with limits that fit how many events you send. Check what the free plan includes, how usage is counted and whether you can self-host. This page lists ten options in no particular order.
PostHog has become the default all-in-one product toolkit for a lot of startups: analytics, session replay, feature flags, experiments and surveys under one roof. That breadth is the reason some teams love it and the reason others look for something more focused.
Below are ten PostHog alternatives in no particular order, sorted alphabetically, from dedicated product analytics to lightweight privacy-first web stats. Each description comes from the tool's own website, re-checked today. If you're still working out what product analytics should tell you, my guide to using product analytics covers the questions to start with.
PostHog alternatives at a glance
In the free plan column, Yes means the tool's own site describes a free plan, Trial only means a time-limited trial without an ongoing free tier, and No means the site doesn't state either.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Amplitude | Product analytics | Deep behaviour analysis | Yes |
| FullStory | Session replay and analytics | Seeing friction in sessions | Yes |
| Heap | Product analytics | Capturing events automatically | Yes |
| LogRocket | Replay and error monitoring | Debugging what users saw | Trial only |
| Matomo | Open source analytics | Owning web analytics data | Yes |
| Mixpanel | Product analytics | Funnels and retention | Yes |
| Pendo | Product experience platform | In-app guides plus analytics | Yes |
| Plausible | Privacy-first web analytics | Simple stats without cookies | Trial only |
| Statsig | Experimentation platform | Feature flags and A/B tests | Yes |
| Umami | Open source analytics | Lightweight self-hosted stats | Yes |
Ten PostHog alternatives for analytics and replay
Amplitude
Best for: Product teams that want deep behaviour analysis and session replay on a free plan with no time limit.
FullStory
Best for: Teams that want to watch real sessions and spot friction, starting on a free plan without a card.
Heap
Best for: Teams that want events captured automatically so they can analyse behaviour without tagging everything first.
LogRocket
Best for: Engineering teams that want session replay tied to errors and performance, after a trial.
Matomo
Best for: Organisations that want open source web analytics they can self-host for free.
Mixpanel
Best for: Product teams that want funnels, retention and replay on a free forever plan.
Pendo
Best for: Software companies that want analytics and in-app guides together, with a free starting point.
Plausible
Best for: Site owners who want simple, privacy-friendly web stats after a free trial.
Statsig
Best for: Product teams that want feature flags, experiments and analytics with a free tier.
Umami
Best for: Developers who want lightweight, open source web stats on a free hobby plan or self-hosted.
How PostHog's free allowance works, and why it matters when you compare
Here's the detail that shapes the comparison. PostHog's own plans page says each product has a free allowance every month that resets monthly, and it's the same whether or not you've added a card. That means a fair comparison isn't feature against feature; it's your real monthly volume of events, recordings and flag checks against each tool's free limits.
Before you move, pull the previous month's usage from PostHog and write it down. Then check each alternative against those numbers, not against its headline.
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Which PostHog alternative fits which need
- Product funnels and retention: dedicated product analytics tools.
- Watching sessions: replay-first tools.
- Feature flags and experiments: experimentation platforms.
- Simple website traffic: privacy-first counters.
- Data ownership: open source tools you self-host.
Moving off PostHog without losing history
- Export the reports and dashboards you rely on, with screenshots of key charts.
- List the events you track and remove the ones nobody uses.
- Run the new tool alongside PostHog for a month.
- Rebuild your three most important funnels and compare the numbers.
- Switch off the old tracking only when the new numbers make sense.
Questions to ask every PostHog alternative
- How are events, sessions or users counted on the free plan?
- What happens when you go over the limit in a month?
- Can you keep raw data, or only reports?
- Where is the data stored, and can you choose the region?
- How easy is it to send data to your warehouse?
If you'd like help turning the numbers into decisions, my analytics insight prompt pack gives you ready-made prompts for summarising dashboards with AI.
Whichever tool you choose, name your events clearly and write the definitions down. Clean event names are worth more than any feature.
Self-hosting a PostHog alternative: what it involves
Open source analytics is tempting when you want full control of your data. It's worth being honest about the work. You'll need a server sized for your traffic, a plan for updates and backups, and someone who'll notice when the database fills up. For a small team, that can quietly become a part-time job.
Hosted plans take that work away, and many offer a region choice so data stays where you need it. If data location is the reason you're considering self-hosting, check whether a hosted option in your region solves the problem first. It's often the simpler answer.
If you do self-host, start small. Point a single project at it, watch how it behaves for a month, and only then move everything across.
Do you make product analytics or experimentation software? Tool makers can ask to be considered for a featured place on this list.
My plain advice on choosing a PostHog alternative
Decide which single job you most need, whether that's funnels, replay, experiments or simple traffic, and pick the tool that does that job best within your real monthly volume. All-in-one is only better if you use most of it.
It's fine to combine two focused tools, too. A replay tool plus a simple analytics tool can be easier to live with than one platform you only half understand.
Frequently asked questions
What is PostHog?
An all-in-one product toolkit with analytics, session replay, feature flags, experiments and surveys.
Does PostHog have a free plan?
Its plans page describes a monthly free allowance for each product that resets every month.
Which PostHog alternatives can I self-host?
Several open source analytics tools can be self-hosted. Check each tool's documentation.
Is session replay included in free plans?
Some free plans include replay with limits; others keep it for upgrades. The table shows each tool's free plan status.
Do I need product analytics or web analytics?
Product analytics follows what signed-in users do inside an app. Web analytics counts visitors to a website.
How long should I run two tools side by side?
A month is usually enough to compare numbers and rebuild key reports.
