- Sales Navigator alternatives side by side
- Ten B2B prospecting tools to use instead of Sales Navigator
- What to look for when replacing Sales Navigator
- Questions to ask a B2B contact database before you switch
- Which Sales Navigator replacement suits which business
- Keeping prospecting on LinkedIn within the rules
- Switching away from Sales Navigator without losing your leads
- Why a smaller Sales Navigator alternative can work well
- Final checks before you replace Sales Navigator
- Frequently asked questions
The right replacement for a LinkedIn prospecting tool depends on what you use it for: searching people, finding verified contact details or running outreach. Check search filters, data coverage, accuracy and what you can try for free. This page lists ten options in no particular order, then covers how to choose and what to check before you switch.
LinkedIn Sales Navigator is a well-known way to search LinkedIn for leads, with filters for job titles, industries and company sizes. Plenty of people look elsewhere, though. Some want contact details Sales Navigator doesn't hand over, some want their searching and outreach in one tool, and some simply find a subscription to a single network too narrow for the way they sell.
So here are ten alternatives to Sales Navigator in no particular order, sorted alphabetically. They're mostly B2B contact databases and finders rather than copies of LinkedIn's own search, which is the point: they draw on other sources, too. A few are established names and several are smaller. I've taken every description from each tool's own website and directory listings, so please check current details before you sign up. If your plan also includes messaging, my roundup of LinkedIn automation tools is a useful companion.
Sales Navigator alternatives side by side
In the free plan column, Yes means the tool's own site shows a free plan or tier. Trial only means you get a free trial or a limited set of free credits but no ongoing free plan. No means the site doesn't state either and points you to a demo or sample. Free allowances are small and can change.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Apollo | Prospecting platform | Contact search, sequences and meetings in one place | Yes |
| Cognism | Sales intelligence | Phone-verified contacts with a compliance focus | No |
| ContactOut | Contact finder | Work and personal emails from profiles | Yes |
| Datagma | Phone and email finder | Direct mobile numbers and emails | Yes |
| Kaspr | Contact data extension | Contact details while browsing LinkedIn profiles | Yes |
| Lead411 | B2B leads database | Verified emails, direct dials and buying signals | Trial only |
| RocketReach | Contact lookup | Looking up emails and phones for named people | Trial only |
| SalesQL | Email finder extension | Emails from LinkedIn profiles in a click | Yes |
| UpLead | B2B contact data | Verified emails, mobile numbers and intent data | Trial only |
| ZoomInfo | Business data platform | Very large B2B company and contact database | Yes |
Ten B2B prospecting tools to use instead of Sales Navigator
Apollo
Best for: Small sales teams who want a large contact database with outreach built in, starting on a free tier before they commit.
Cognism
Best for: Teams selling into Europe who want contact data presented with compliance in mind and don't mind starting with a data sample.
ContactOut
Best for: Recruiters and sellers who want emails and phone numbers for professionals, with a few free credits each day to try.
Datagma
Best for: Anyone who mainly needs verified mobile numbers and emails for the people they've already shortlisted.
Kaspr
Best for: Sellers who still want to browse LinkedIn but need phone numbers and emails brought to them profile by profile.
Lead411
Best for: Outbound teams who want a searchable database with intent data and are happy to try it for a week first.
RocketReach
Best for: People with a list of names who need an email or phone number for each, found from a searchable database.
SalesQL
Best for: Freelancers and small firms who mainly need email addresses from profiles and a free plan to start with.
UpLead
Best for: Teams who want to filter a contact database by company details and test it with a short free trial.
ZoomInfo
Best for: Established sales teams who want a very large database of companies and contacts, with a free entry tier to start.
What to look for when replacing Sales Navigator
Start by writing down what you really use Sales Navigator for. People often use two or three features, and that short list is what a replacement has to cover.
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- Search filters. Can you narrow by job title, industry, company size and location the way you do today?
- Contact details. Sales Navigator helps you find people, but you still need a way to reach them. Check whether a tool gives verified emails, phone numbers or both.
- Coverage. A database that's strong in one country can be thin in another. Test it on people you already know.
- Integrations. Look for a connection to your CRM or email tool so lists don't live in spreadsheets.
- Intent and signals. Some tools flag job changes or buying signals. Useful if you sell to teams that are growing or hiring.
- Team access. If more than one person will search, check how seats and shared lists work.
Questions to ask a B2B contact database before you switch
- Where does the data come from, and how often is it refreshed?
- Is the email or phone number checked before I see it, and what happens if it bounces?
- Does it cover the countries and job titles I sell to?
- Can I try it on a short list of real prospects before relying on it?
- Can I export my own lists and notes if I leave?
- Will I still need Sales Navigator for anything, and if so, does that change the plan?
Which Sales Navigator replacement suits which business
- Freelancers and consultants usually need a modest contact finder and a short, well-chosen list rather than a huge database.
- Small sales teams often prefer one platform for search, sequences and meetings, so nothing is split across tools.
- Companies selling across Europe should look at how a provider sources its contacts and handles consent.
- Recruiters tend to want extensions that show contact details as they browse.
- Larger sales teams may want a deep database and are comfortable talking to a salesperson to set it up.
If you're pairing prospecting with a CRM, my notes on CRMs that work well with LinkedIn will help you choose where the data should end up.
Keeping prospecting on LinkedIn within the rules
LinkedIn's own User Agreement restricts automated activity and scraping, so read its current terms before you use any tool that collects data from the site or acts on your behalf, and keep to sensible daily limits. Databases that don't touch your LinkedIn account at all avoid that question, which is one reason people look beyond Sales Navigator.
If you contact people cold, data protection and marketing rules apply as well, such as UK GDPR and PECR in the UK and CAN-SPAM in the US. Be clear about who you are and how people can opt out. This isn't legal advice, so check the rules for your own situation.
Switching away from Sales Navigator without losing your leads
- Export your saved leads and lists before you cancel anything.
- Run the new tool alongside the old one for a short test period.
- Re-create your three most useful searches in the new tool and compare results.
- Check a sample of emails and phone numbers by hand before sending to a full list.
- Tell your team what's changing and where the lists will live now.
Why a smaller Sales Navigator alternative can work well
Smaller tools tend to focus on one job, such as finding verified emails, and they can be simpler to learn than a large platform. They also tend to add features quickly.
Before you rely on one, check that it's still being updated, read the help pages and privacy policy, and test it on a short list. Make sure you can export your own data easily.
Do you make a B2B prospecting or contact data tool? Tool makers can ask to be considered for a featured place on this list.
Final checks before you replace Sales Navigator
Shortlist two tools that cover the features you really use, then run both against the same short list of real prospects. Compare how many usable contacts each returns, how easy each is to run and whether you'd be comfortable explaining where the data came from. Keep whichever fits the way you work.
Frequently asked questions
Why look for an alternative to Sales Navigator?
People usually want contact details, a wider data source, a different team set-up or an all-in-one tool that also handles outreach. Work out which of those matters to you before comparing options.
Do these tools search LinkedIn itself?
Some work alongside LinkedIn through a browser extension, while others are separate databases built from other sources. Each tool's own site explains how it gets its data.
Is there a free alternative to Sales Navigator?
Several tools on this page show a free tier or free credits on their own sites. The allowance is usually small, so treat it as a way to test quality on real prospects.
Can I contact everyone I find?
Not automatically. Data protection and marketing rules apply and they vary by country. This isn't legal advice, so check the rules for your own situation.
How do I check a database is accurate?
Run a small test batch of people you can verify, then see how many emails bounce and how many details are right before loading a large list.


