NiceJob is review and reputation software for local service businesses that want review requests, review widgets and a reviews page running on autopilot without a contract. The deciding line, as of Oct 2026, is the jump from Starter at 75 dollars a month to Pro at 125 dollars a month, because rebooking, referrals, AI review replies and competitor tracking are all Pro only.
Two plans, one add-on and one product that isn't priced yet: that's the whole NiceJob pricing page. People search for a NiceJob review because they want to know whether Starter will do or whether they'll end up on Pro anyway. I read NiceJob's own pricing page and its FAQ, and here's what they say.
NiceJob plans, add-ons and the limit on each
| Plan or add-on | Price on the page (US dollars) | What you get | The limit |
|---|---|---|---|
| Starter | 75 dollars per month | SMS and email review requests, review widgets for your website, auto-posting to social, a staff leaderboard and your own reviews microsite | No Repeats, Referrals, Broadcasts, AI Replies, Gifts, NPS Surveys or Competitive Intel |
| Pro | 125 dollars per month | Everything in Starter, plus Repeats, Referrals, Broadcasts, AI Replies, Gifts, NPS Surveys and Competitive Intel | Gifts only work with a Jobber or QuickBooks integration |
| Sites (add-on) | 99 dollars per month plus a 199 dollar setup | A fully managed, done-for-you website | Charged on top of your plan |
| AI Leads (add-on) | Coming soon, price TBA | An AI agent for leads on your website and on the phone | Not yet priced, so you can't plan for it |
| Enterprise | Custom pricing | For enterprise, franchise and multi-location businesses | Talk to sales first |
Prices are as NiceJob shows them in US dollars as of Oct 2026, per month, with no contract. Check the vendor's pricing page before you buy.
Where NiceJob's Starter plan runs out
Starter is about getting reviews and showing them off. It sends review requests and follow-ups by SMS and email, puts review widgets on your website, auto-shares your reviews to Facebook and X (Instagram and LinkedIn are manual), ranks your staff on a leaderboard by the reviews they bring in, and gives you a microsite, a dedicated reviews page of your own. For a lot of local firms, that's the job they came to do.
Pro is a different idea. It's about using the customers you already have, not just collecting their reviews. Every one of these is Pro only on the comparison table:
- Repeats: rebooking reminders by SMS and email, timed from the last service date.
- Referrals: automatic asks to your happiest customers to refer friends and family.
- Broadcasts: on-demand email campaigns with AI-written copy, sent to segmented audiences.
- AI Replies: an automatic reply to every customer review in your brand voice.
- Gifts: automated thank-you gifts to your most loyal customers, with a Jobber or QuickBooks integration only.
- NPS Surveys: loyalty feedback collected after every service, across one location or many.
- Competitive Intel: tracking of competitors' review activity and local SEO performance.
So the question isn't really whether you want more reviews. Both plans do that. It's whether you want NiceJob to bring customers back and fill your calendar, because that's what the 125 dollar plan is for. The page calls Pro its most popular plan; that's NiceJob's own claim, and it doesn't tell you whether you'll use those features.
Two costs sit outside both plans. The Sites add-on is 99 dollars a month plus a 199 dollar setup for a managed website, and AI Leads is labelled coming soon with the price TBA, so there's no way to plan for it yet. If you've got a website already, you can ignore Sites. Check the Gifts rule carefully too: if you don't run Jobber or QuickBooks, that Pro feature won't work for you, and it's easy to miss because the restriction sits in brackets on the comparison table.
Before you decide which plan, it's worth getting clear on what reputation work you need doing at all. This plain guide to managing your online reputation sets out the basics without the jargon.
What NiceJob does, step by step
Pieced together from the plan cards and the comparison table, the day-to-day flow on Starter looks like this:
- You finish a job and NiceJob sends the customer a review request by SMS and email, with follow-ups if they don't reply.
- New reviews show up in widgets on your website and on your NiceJob microsite.
- Your strongest reviews are shared to Facebook and X automatically; Instagram and LinkedIn you post by hand.
- The team leaderboard shows which staff members bring in the most reviews, and you can compare across locations.
On Pro, the same customers can then get rebooking reminders, referral asks, NPS surveys and email campaigns, and every review gets an AI-written reply. You can move from Starter to Pro or back at any time, and the change takes effect on your next billing cycle. Your billing date is the day your 14-day trial ends, or the day you sign up if you join after the trial. NiceJob takes major credit cards, and the FAQ says your bill is emailed to you.
If AI replies are what's pulling you towards Pro, have a read of how AI is changing reputation work for small businesses first, so you know what you're handing over to the software.
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Service businesses NiceJob suits, and those it won't
NiceJob suits local service firms, such as home services, clinics, trades and salons, that want review requests and a reviews page running on autopilot. It suits owners who don't want a contract, since the FAQ says you're not locked in at any point, and anyone who'll use the 14-day trial to find out whether Starter is enough before paying a cent more.
I'd skip it, or at least think twice, if you want AI-written review replies, rebooking campaigns, referrals or competitor tracking on the entry plan, because all of those are Pro only. Skip it too if the Gifts feature is the draw and you don't use Jobber or QuickBooks. And if you're a franchise or multi-location group, the page routes you to custom pricing and a sales call, so you won't get a figure from the pricing page.
Plain verdict on NiceJob
I'd start on the 14-day trial with Starter if what you want is more reviews and somewhere tidy to show them, because that's what Starter covers and there's no contract to get stuck in. I'd only move to Pro if you'll use the rebooking and referral campaigns, since they're the reason Pro exists. I'd skip NiceJob if you're a franchise wanting a figure today, or if Gifts is the draw and you don't run Jobber or QuickBooks.
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Frequently asked questions
Is NiceJob free?
There's no free plan on the pricing page. NiceJob offers a 14-day free trial, and your billing date is the day the trial ends. After that, Starter is 75 dollars a month and Pro is 125 dollars a month, in US dollars.
Does NiceJob lock you into a contract?
No. The FAQ says you're not locked into a contract at any time during your subscription, and you can cancel anytime.
What's the difference between NiceJob Starter and Pro?
Starter covers review requests, website review widgets, social sharing, a team leaderboard and a reviews microsite. Pro adds Repeats, Referrals, Broadcasts, AI Replies, Gifts, NPS Surveys and Competitive Intel. You can switch between them at any time, with the change taking effect on your next billing cycle.
How much is the NiceJob Sites add-on?
Sites is 99 dollars a month plus a 199 dollar setup, on top of your plan. It's a fully managed, done-for-you website.
