Loops shows three plans: a $0 Free plan, Growth from $49 / month for up to 5,000 contacts, and Enterprise on custom terms. Every plan has every feature, so the plans differ on contacts, sends and branding, as of Nov 2026.
Loops is an email platform for SaaS companies that covers marketing, product and transactional email from one contact record. That last part matters for its pricing, because on the Free plan those different kinds of email all draw on the same allowance.
The page is clear that you get every feature on every plan. So you won't be choosing between feature sets. You'll be working out how many people you email, how often, and whether you mind a footer.
The Free plan send cap that trips up product teams
Free counts marketing and transactional sends together. The page gives Free 4,000 sends per rolling 30 days (marketing and transactional combined), and only to your first 1,000 contacts. That's one shared cap, not two separate ones.
Here's why it matters. A product that sends receipts, password resets and onboarding emails can reach 4,000 sends long before it reaches 1,000 contacts, because each user gets several emails a month without you sending a single newsletter. Add a monthly update to everyone and the cap arrives sooner still.
The other limit on Free is branding. Free emails carry a Powered by Loops footer, and it stays until you move to a paid plan. Free also sends at up to 10 emails per second, against up to 1,000 emails per second on Growth.
Loops plans side by side
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Free | $0 | No billing | Up to 1,000 subscribed contacts; 4,000 sends per rolling 30 days (marketing and transactional combined) | Getting started |
| Growth | $49 / month, for up to 5,000 contacts | Per month, priced by subscribed contacts | Priced by subscribed contacts; up to 1,000 emails per second | Not stated on the page |
| Enterprise | Custom, Contact us | Set with the sales team | 1.5 million+ contacts; custom marketing and transactional volume | Not stated on the page |
All figures are as shown, as of Nov 2026. Growth's figure moves with a contact selector on the page, which runs up to 1.5 million.
What changes between Loops plans
- Free: up to 1,000 subscribed contacts, unlimited stored contacts, 4,000 sends per rolling 30 days, up to 10 emails per second, every feature, and the Powered by Loops footer.
- Growth: unlimited marketing sends, unlimited transactional sends, no Loops branding and up to 1,000 emails per second, priced by subscribed contacts.
- Enterprise: for 1.5 million+ contacts, with custom marketing and transactional volume, priority support and migration help, and no Loops branding.
So the move from Free to Growth is about sends, speed and branding. The move from Growth to Enterprise is about scale and support, and it starts with a conversation rather than a published figure.
What the page says you won't be charged for
Three things are spelled out. The page states there are no seat fees and no per-send charges, so adding teammates or sending more campaigns doesn't change the figure on paid plans. Transactional email is included on paid plans at no additional charge. And unsubscribed contacts never count toward price, so a list you keep clean is a list you pay less for.
If you're comparing Loops with other email platforms, our guides to email automation tools and other email marketing platforms cover how different tools charge.
Reading the contact selector
Growth's figure of $49 / month is for up to 5,000 contacts. Move the selector and the figure changes, all the way to 1.5 million contacts, after which Enterprise takes over. Only subscribed contacts count, so set the selector to your subscribed number, not to every contact you've ever stored.
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My advice on reading the Loops page
The page shows every feature on every plan, with tiers separated by subscribed contacts, sends, send speed and branding. Free shares one cap of 4,000 sends per rolling 30 days across marketing and transactional email for the first 1,000 contacts, Growth removes the send limits and the footer, and Enterprise at 1.5 million+ contacts is a custom conversation.
So count your sends, not only your contacts, before you rely on Free. For a SaaS product, the transactional email it sends every day is what usually reaches the cap first.
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Frequently asked questions
Does Loops have a free plan?
Yes. Free is $0 as of Nov 2026, for up to 1,000 subscribed contacts and 4,000 sends per rolling 30 days, with marketing and transactional sends combined.
Do transactional emails count on the Loops Free plan?
Yes. On Free, marketing and transactional sends count together against the same 4,000-send cap per rolling 30 days.
How much is Loops Growth?
The page shows $49 / month, for up to 5,000 contacts, as of Nov 2026. The figure scales with subscribed contacts.
Does Loops charge per seat or per send?
No. The page states there are no seat fees and no per-send charges.
How do I remove the Powered by Loops footer?
The footer comes off on a paid plan. Growth and Enterprise carry no Loops branding.
