What is the Jobs-To-Be-Done Theory? If you are like many companies, your long-term strategy involves hiring and training new people for the jobs-to-be-done tasks. Often the new hires can be better than those who have been laid off. But, many businesses are finding that when they hire too many people, they can be less productive than they were when the company hired fewer workers. This is where a new idea comes in.
Many businesses are searching for new ideas that will create jobs for current workers or attract new people. Some are looking for new ideas for products to sell or new ways to make their existing products more marketable. Other businesses are simply looking for new ways to promote their businesses. And, of course, some entrepreneurs are looking for new ideas for ways to make money. No matter what type of business someone is starting up or already has if they need a fresh way to advertise their product, service, or business, they likely are already looking for some innovative ideas.
So, what is the Jobs-To-Be-Done Theory? Inventors are always coming up with new ways to improve upon an existing product or process. Often, their new ideas can do more to benefit consumers than any improvements would have done on their own. Sometimes, these new ideas can even do more to solve problems than those created by the original inventor. This makes the Jobs-To-Be-Done concept all the more important. It is not enough just to come up with another good idea.
The idea should start with an examination of what is already being done. For example, a new process for treating gum disease has been developed by a dentist. A job could be done by anyone specializing in this procedure, but no one has yet been offered. But, if this dentist had developed a special mouthwash that went along with the gum disease, he or she might be able to offer it to patients instead. This new job would not cost him or her much money, but it would help consumers with a very real problem to get the treatment they need.
Jobs-to-be-done innovation is one way for organizations to stay ahead of new developments in their field. These innovations could come from anyone with new knowledge or skills. They can come from research performed by a university or other major organization. Universities and other research facilities often create cutting-edge technology that will make its way into products or services that people use every day.
Some jobs-to-be-done innovations are simple fixes to existing problems. Some are new products that solve a common problem. And others are completely new ways to do things or methods of achieving certain goals. One example is the idea that dentists can use toothpaste to clean teeth. This is an example of a job that could be done by someone with new knowledge of the dentistry industry who wanted to find out how dentists brushed their teeth.
The other side of Jobs-to-be-done innovation is the idea that big ideas should be shared. Everyone must have their say and be included in the development of the new ideas. Otherwise, the idea will be too expensive and difficult to implement. It will be worth researching the ideas available and talking them over with others to make sure that everyone agrees.
Jobs-to-be-done innovation has been happening for years and is only now gaining momentum. Because so many new ideas are needed, and because research is continuing, there are plenty of jobs for those with new ideas. All it takes is for an individual to step outside of his/her comfort zone and to seek knowledge outside the traditional circles that are researching and developing ideas. Once that person has done that, then he/she can begin to take the innovations from the experts and put his/her own unique mark on them. The Jobs-To-Be-Done innovation strategy is based on the idea that for the United States to remain a competitive nation, the entrepreneurial spirit has to be alive and well, and that means that innovation must be encouraged and made available to everyone. It also means that when corporations buy innovative new businesses, they tend to purchase those with a strong base of workers already in place. This helps to foster a sense of teamwork, and when the workers are fresh out of college, their skills and knowledge are something that the older workers have known all along, and they know how to best use them. They will be familiar with new processes, new ideas, and the best ways to get things done on a personal level as well. The result is a company that is more nimble, faster, and better at providing for the needs of the customers.