Is Bing Image Creator Free? Daily Limits, Fast Creations and the Account You Need

There's no paid plan to buy. The only things that change are speed and the kind of account you sign in with, and that second one catches a lot of people out at work. Here's how the free limits work, which account you need and what happens to your images, all from Microsoft's own Bing Image Creator help page, checked as of October 2026.

What you get for free

Microsoft describes Bing Image Creator as a free feature that turns your words and uploaded images into visuals, for creating or editing images. It has two creation speeds, and both are free.

Speed	Daily allowance	What happens when it runs out
Fast creation	15 a day	Replenishes the next day; you can use Microsoft Rewards points for more fast creations
Standard creation	Up to 200 prompts per 24 hours	Replenishes the next day

Two details from the FAQ matter here. The 200 prompt limit includes every time you click Edit image. And one click of Create can give you several images from your prompt, which still counts as one creation.

The account rule most people miss

Bing Image Creator only works with a personal Microsoft account. Microsoft's help page says it isn't available to users signed in with a Microsoft Entra ID, which is typically a work or school account. So if you've tried it on your work laptop and couldn't create anything, that's usually why. Sign in with a personal account instead.

If you're also looking at Microsoft's chat assistant, my guide on whether Copilot is free covers how that side of Microsoft's AI is priced.

Which AI models Bing Image Creator uses

You can choose between two Microsoft models, MAI-Image-2.5-Flash and MAI-Image-2e. If you upload an image to edit, you can't pick MAI-Image-2e: all image editing runs on MAI-Image-2.5-Flash. The fast and standard speeds apply whichever model you choose.

Bing also shows a video option, but its help page says video creation is only available on mobile, through the Bing app, and the video screen showed 10 free creations at fast priority when I checked.

How Microsoft Rewards points fit in

When your 15 fast creations run out, Bing switches you to standard speed automatically and reminds you that you can spend Microsoft Rewards points on more fast creations. You have to switch that on in your Bing Image Creator settings, and Bing tells you how many points each image costs.

If you run out of points, you go back to standard speed and still get your 15 fast creations the next day. You earn Rewards points by searching with Bing or doing daily activities, so this stays free; it just costs you time rather than cash.

What happens to your images

• Images you generate are stored for up to 90 days, and you can delete your creations or your Bing Image Creator account at any time.
• Images you upload are kept for up to 30 days. Uploads where faces are detected are deleted after 30 days; uploads with no faces may be stored for up to 18 months.
• Microsoft says uploaded images may be used to improve its image processing services, but won't be used to train models or personalise your experience.
• You can switch on a visible watermark so others can see an image was made with AI.

Microsoft's rules also say you should only upload images you own or have the rights to use, and only upload images of people with their consent.

How to use Bing Image Creator for free

1. Go to the Bing Image Creator website, or open the Image Creator mini app inside the Bing mobile app.
2. Click Sign in to Create and use a personal Microsoft account, not a work or school one.
3. Pick a model and an aspect ratio, such as square, horizontal or vertical.
4. Write a detailed prompt: subject, what it's doing, the setting, the lighting and a style such as photorealistic or digital art.
5. Use your fast creations on the prompts that matter, then switch to standard speed for experiments.

Microsoft's own advice is to be highly descriptive. Its example turns the prompt "astronaut" into a full sentence about the suit, the helmet, the lighting and the film style. My guide on how to write better AI image prompts goes further, and my list of places to create AI images for free covers other options if you hit the daily limits.

Is Bing Image Creator good enough for business use?

For social graphics, blog headers and quick concepts it's a strong free option, and 15 fast creations a day goes a long way for a small business. Just check Microsoft's Content Policy and Terms of Use before using images commercially, keep a copy of anything you like before the 90 days are up, and never upload customer photos without permission.

My verdict: is Bing Image Creator free?

Yes, completely. There's no paid tier: you get 15 fast creations a day and up to 200 standard prompts in 24 hours, with Microsoft Rewards points as an optional way to get more fast ones. The one thing you need is a personal Microsoft account, because work and school accounts can't use it.

Comparing image generators? See whether DeepAI is free.

Frequently asked questions

Is Bing Image Creator free?

Yes. Microsoft says it's free for everyone with a personal Microsoft account.

How many free images can I make on Bing?

You get 15 fast creations a day, then standard speed with up to 200 prompts per 24 hours.

Why can't I use Bing Image Creator with my work account?

It isn't available to users signed in with a Microsoft Entra ID, which is typically a work or school account.

Do Bing Image Creator limits reset?

Yes. Both the fast creations and the 200 prompt limit replenish the next day.

How long does Bing keep my images?

Images you generate are stored for up to 90 days. You can delete them sooner.

Does Bing Image Creator add a watermark?

You can choose to switch on a visible watermark in its settings so others can see an image was made with AI.

Can I make videos with Bing Image Creator?

Video creation is only available on mobile, through the Bing app.