If you want to generate maximum engagement out of your Instagram posts, you should be creating more videos. This is because Instagram videos generate more engagement, as shown by this study from quintly.
Videos can also help you generate sales as a study by Wibbitz found that 31% of people who watch your videos go on to buy the product.
If you create more video content, you will generate both engagement and sales.
Therefore, to help you get most out of your Instagram video marketing, I have shared some of my top tips below…
Keep videos short:
You already know that Instagram videos are short. Videos on the network can only be 60 seconds long. Unless you post them on IGTV where they can be up to 60 minutes long.
But what I mean by the sub-head is that you don’t need to use the full 60 seconds to create the video. Creating a video that is even less than 30 seconds will do. As this report shows, videos that are 26 seconds long generate the most comments.
An example is this short video from Underarmour.
It gets straight to the point. They don’t try to beef up the video with any unnecessary introductions. You too should create short videos that get to the point quickly. Try to get your message across in as little footage as possible.
Share links on IGTV videos:
One of the biggest problems with Instagram is that you cannot share links in your descriptions. You can share links in stories, but your Instagram account needs to have a minimum of 10,000 followers for this to work. Most people get their followers to visit their website by placing the link to the landing page in the bio and adding a message to the caption that asks them to click on the link.
This can be a tedious task that can deter several followers from taking action.
If your aim is to drive traffic or generate sales, a better alternative for you would be to create an IGTV video and share the link in the description. As you can share links in IGTV video descriptions. An example is this video from Nordstrom.
As you can see they included a link in the caption and it is clickable.
If you share links this way with IGTV, you won’t have to constantly update your bio URL. You can then create the special bio URL/landing page using a tool like url.bio.
This can contain all the important links that your users would like to see.
Another great tool for creating Instagram landing pages is Rebrandly’s LinkGallery.
It can be used to create shortened URLs too.
83% of people watch videos in mute. This is why if you want more complete views, you need to optimize your videos for people who watch videos in silent mode. The best way to do this is by adding subtitles. Subtitles will make it easy for people to follow along and understand what is happening even if there is no sound.
Also, remember that there will be plenty of viewers who might have a hard time with the language (and accent) the video is recorded in as it might not be their first language. Subtitles will make it easy for these people to follow the video too.
To add your subtitles you can use Screencast-O-Matic video editor. It will automatically convert the speech in your video to text and place it on the video.
This video editor has several more features that make it easy to create attention grabbing videos for Instagram.
By default, Instagram videos are set to autoplay. But some users can turn off autoplay when on mobile data. These users will see a thumbnail instead of the start of the video.
This is why you should create a persuasive thumbnail for your videos. A simple way to do this is by taking a still from the video, then uploading it onto a background remover, and removing the background.
You can then take the image without the background and add overlay text and other elements to it. The text and other elements you add should attract attention and persuade people to check out the rest of the video.
You don’t have to always remove the background. You can always just use a still from the video as it is like in this video from Underarmour again.
View this post on Instagram
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As you can see they just took a still from the video and added the title of the video as overlay text.
Accompany with better captions:
The video will help you generate good engagement, but if you want even better results you need to put some effort into writing the captions.
You can add quite a bit of information here as a study from Mention found that Instagram posts with captions that are 1001 to 2000 characters long generate the highest engagement.
Take the context into consideration while writing this caption. If your aim is to generate more engagement you can write something witty. But if you want to promote a product, you can write a product description in a very persuasive manner that will help you generate sales.
Also, don’t forget to add several top and trending Instagram hashtags as they can increase engagement too.
Tag products in sales videos:
As I mentioned earlier, you can’t share links in your Instagram feed posts. But there’s one alternative method you can use if you are running an ecommerce store. This is to tag products in your videos.
When you tag products in videos, a shopping cart icon will appear on the video indicating that products have been tagged. People can click on this icon, see all the products tagged in it, and directly visit the product pages from the post.
This can boost up traffic and sales as NativeUnion were able to increase their Instagram traffic by 2,666% with this technique.
NativeUnion were able to set this up as their site runs on BigCommerce. So, make sure you use a good ecommerce builder that integrates with Instagram to set up your store too.
Run live videos:
Live videos generate a lot of engagement on Instagram. This is because they have the same effect as webinars. Like webinars, they are something live and happening at that moment. People can attend it and ask all the questions they have and get the answers live. So, more people will want to take part in it.
This can really boost up your engagement levels. But to get the best results, make sure you plan your live videos ahead of time. Decide beforehand when you would like to organize it, what you will cover and how long it will last. Then promote it using feed posts, stories, and other networks. Your aim should be to get as many people as you can to attend.
You can also record and edit the live video and post it on other social media.
Keep an eye on your Instagram insights:
As you consistently post videos, you will gather plenty of insights. These Instagram insights will show you when is the best time to post videos, videos on which topics work best, videos of which length drive the most engagement, what’s the best video posting frequency, etc.
You can use all the data to create better videos in the future and generate more engagement and sales.
Make sure you use a combination of your Instagram account’s built-in insights and a third party tool as both of them together will provide a lot of useful data you can use.
These are some of my top Instagram video marketing tips. You don’t have to use all of them at once. You can experiment with a few at a time. If you get good results from them you can continue using them long term and incorporate more in the future.
Did I forget to add any important Instagram video marketing tips? Which ones have worked best for you? Please leave your comments below.
About the author:
Mitt Ray is the founder of Social Marketing Writing. You can follow him on Twitter @MittRay.