The most essential tool when it comes to influencing customers and growing your sales is trust. Your business needs to be trusted by consumers, and that should be the cornerstone of your marketing and branding strategy. When customers trust you, they are more likely to spend money with you, and they are also more likely to become repeat customers that adopt a level of brand loyalty. There are a number of ways that you can target your business strategies towards the influencing of customers, and these tips will go a long way to ensuring that you seamlessly gain sales growth. In this blog post, discover how to influence customers and grow sales.
How to Influence Customers and Grow Sales
If you’re a start-up that is strapped for cash, then you obviously aren’t going to want to introduce the concept of discounts or free products, and that’s not what you should be concentrating on when it comes to rewarding your clients. Instead, look for ways to encourage returns to your website, and that offers a variety of possible options. Content, as always, is the most important element of your website for a number of reasons, and by making it informative and entertaining enough, you will find that customers will return for that alone. You don’t ever have to give things away for free, because your content is the reward. What you should be aiming for is the ultimate in customer experience, and that’s where your content comes into play.
Hiring the right staff
You are going to need staff who are great with customers, and not just in those customer-facing roles. The best way to ensure that you are hiring the right staff is to check out the skills of those already in your employment. Look less for technical skills, because they can be learned, and instead focus your attention on positive attitudes and engagement with your brand. If you interview someone who is perhaps not ideal in terms of technical ability, but is invested in your company and their potential role within it, then you know you have found the right person for the role.
Your use of customer-facing platforms
There’s no understating the important role that social media has taken when it comes to marketing and attracting new customers. The key is interaction, and that should be across the board on every platform that you use. From customer complaints that are dealt with swiftly, to conversations that reinforce your branding, social media use can boost your SEO and promote customer loyalty. This, of course, goes beyond just social media and should be adopted wholesale on every element of your digital presence. If you make use of platforms for e-commerce like Shopify, then it’s essential that you answer queries and react quickly to any comments (positive and negative) to ensure that your Shopify SEO remains at a high level. Rapid responses lead to establishing customer trust.
These basic techniques will all help your business lead to building up trust with consumers, and that’s the most important and effective means of influencing your customers and encouraging your business growth. With that trust comes loyalty to your brand, and by making them feel valued, you make your product or service more valued as well.