How to Create a Twitter Moment Step by Step in 2026 (And What to Do Now It's Gone)

Straight answer: you can't create a Twitter Moment step by step in 2026 because the feature was quietly killed off, first stripped from the main navigation in 2022 and then removed entirely as X rebuilt its product around Communities, Grok, and the Highlights tab. If you've landed here looking for a working tutorial, what you need is the modern replacement, which I'll walk through below, plus the honest story of what happened to the feature and why so many old blog posts still pretend it's live.

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What a Twitter Moment was

Launched back in 2015, a Twitter Moment let you bundle a handful of tweets, your own or other people's, into a single curated story with a headline, a cover image, and a scrollable card format. Brands used them for product launches, live events, and "best of" recaps. News outlets used them to package breaking stories. I used them myself for a client's trade show coverage in 2019, stitching together fifteen tweets from the floor into one clean narrative that sat pinned to their profile for weeks.

It worked because it gave a curated, editorial feel inside a feed that was otherwise chaos. But Twitter never really nailed engagement on Moments (internal reporting at the time put average views well below standard tweet reach), and when Elon Musk's team started stripping the app down to essentials in late 2022, Moments was one of the first things to go from the top bar. By mid-2023 the creation tool was gone for most accounts. Old Moments still technically existed as static pages if you had the direct link, but you could no longer build new ones through the normal interface.

If you're asking what percent of X is bots, I've pulled together the best estimates. I've explained how to set up a clickable Twitter bio link that works on mobile.

The step-by-step, for the record (and for legacy accounts)

If you're one of the rare accounts that still has legacy access, or you're documenting how it used to work for training purposes, here's what the process looked like when it was fully live:

• Go to your profile and tap the Moments icon (a small flag) that used to sit in the top navigation bar.
• Select "Create new Moment."
• Give it a title, up to 25 characters, and a short description.
• Search for and select the tweets you wanted to include, either your own or public tweets from other accounts, up to a maximum of around 30 tweets.
• Reorder the tweets by dragging them into the sequence you wanted the story to read in.
• Choose a cover image, either pulled automatically from one of the tweets or uploaded separately.
• Preview the Moment on both desktop and mobile, because the card layout rendered differently.
• Publish, then pin it to your profile if you wanted it front and centre.

That's the whole process, and it took me roughly 20 minutes for a well-built Moment with proper sourcing. I go into more of the practical tricks I used with clients, including which tweet types curated best, in my full breakdown of Twitter Moment creation tips for brands, which also covers what replaced it.

The bit nobody selling "Moment tutorials" wants to tell you

Here's the uncomfortable truth: there are still agencies in 2026 quoting clients for "Twitter Moment strategy" as a line item, sometimes £300 to £500 a month, for a feature that hasn't existed in a usable form for over three years. I had a client last spring forward me a proposal from another consultant that listed "monthly Moment curation" as a deliverable. It wasn't malice, it was laziness, someone copied an old service list and never checked whether the feature still worked. If anyone quotes you for Moments management today, that's your signal to ask what else on the proposal is out of date.

The same thing happens with rebrand confusion. Plenty of business owners still aren't sure whether they should even be calling it Twitter or X, and that uncertainty bleeds into everything from bio wording to ad campaigns. If that's you, I wrote a straight answer on whether you should switch your Twitter handle to X after several clients asked me the same question in the same month.

What replaced Moments on X

X didn't leave a total gap. A few features now do most of what Moments used to do, better in some cases:

• Highlights tab. Every profile now has a Highlights tab where you can manually select which of your own posts appear, effectively a curated best-of without the bundling and headline structure.
• Pinned threads. A single long thread, pinned to your profile, does the same narrative job as a Moment did, and threads get roughly 15 to 20 percent more replies than standalone tweets in my own account data from 2025.
• Communities. If you're curating ongoing coverage of an event or topic, a Community works closer to how a live Moment used to during breaking news, letting multiple contributors post into one shared space.
• Lists, made public. A public List of accounts covering the same story functions as a rolling, always-updating version of what a static Moment tried to do once.
• Grok-generated summaries. X's own AI now surfaces trending story summaries automatically for big accounts, which has eaten into the demand for manual curation, because the platform does a version of the job itself now.

Of those, pinned threads are what I've moved every client onto for launches and events, because they don't rely on a feature the platform can pull at any point, and they carry over your existing engagement metrics, which matters if you're reporting reach to a board or a client.

A quick word on measuring what you build

Whatever format you use to replace a Moment, don't trust the view count blindly. I ran a deliberate test on this a while back and found the platform's own view figure includes your own visits to your tweet, which inflates numbers if you're refreshing your analytics tab constantly. I wrote up exactly how that test went in does Twitter count your own views on your posts, and it changes how you should read any "success" number from a curated thread or Highlights selection before you report it upward.

If you're building any of these replacements around images, and pulling other people's photos into a thread the way you used to pull them into a Moment cover image, it's worth knowing what the platform tells the original poster when you save or use their content. I cover that in what happens when you save someone's picture on Twitter, because assuming silence means permission is a mistake I've seen brands make in public and regret.

Building a thread that does the job Moments used to do

Here's the practical version, the one I run with clients now instead of chasing a dead feature:

• Write the first tweet as a standalone hook, one clear claim or number, because it has to work if someone never scrolls further.
• Draft six to twelve follow-up tweets, each one a single idea, never cramming two points into one post.
• Use the same visual style across images in the thread, so it reads as one piece rather than scattered posts.
• Pin the first tweet to your profile once the thread is complete.
• Add the thread to your Highlights tab so new profile visitors see it without scrolling your whole timeline.
• Cross-link the thread from a public List if the topic is ongoing, not a one-off.

That structure gave one of my clients, a small events company, 40,000 impressions on a single launch thread in 2025, more than any Moment they'd built in the previous three years combined, mainly because the algorithm now rewards thread completion rate in a way it never rewarded static Moments.

Protecting the account you're building all this on

None of this matters if your account gets restricted mid-campaign, and that happens more than people expect, especially to accounts posting frequently around a launch or event using automation tools or third-party schedulers. Before you build a big curated thread or Community around a launch, it's worth reading why Twitter accounts get locked and how to avoid it, because the same behaviour that used to be fine for building a Moment, rapid posting, heavy tagging, aggressive linking, can now trip a spam filter that didn't exist when Moments launched back in 2015.

The short version of my honest advice

Stop looking for a Moments tutorial that works, because the feature is gone and it isn't coming back in any form the old tutorials describe. Build a pinned thread, use the Highlights tab, and if you're managing this for a client, tell them plainly that anything called "Moment strategy" on an invoice in 2026 is either outdated or padding. I'd rather lose a line item than bill someone for a feature I know doesn't function.

Frequently asked questions

Can I still view old Twitter Moments in 2026?

Some legacy Moments are still viewable if you have the direct URL saved from before the feature was removed, but you can no longer create new ones or browse a Moments directory, and the creation tool has been gone from the main app since 2023.

What's the closest replacement to a Twitter Moment on X right now?

A pinned thread combined with the Highlights tab is the closest working equivalent, giving you a curated, narrative sequence of posts on your profile without relying on a feature X has already discontinued once.

Why did Twitter get rid of Moments?

Moments consistently drove lower engagement than standalone tweets and threads, and when the platform's product team stripped the app down to core features in 2022 and 2023, Moments was cut alongside several other underused tools rather than rebuilt.

Is it worth paying an agency for "Moment creation" services in 2026?

No, because the creation tool no longer exists for new content, so any proposal listing ongoing Moment management as a deliverable is either outdated or describes a task that can't be performed on the current platform.