- Add an admin step by step
- Who you can add
- Choose the right role
- Always have two super admins
- If someone asks for access
- Showcase Pages need their own admins
- Working with an agency or freelancer
- If the Add admin button is missing
- Removing an admin
- A simple Page access policy
- My verdict
- Frequently asked questions
To add an admin to a LinkedIn Page, open the Page's super admin view, click Settings, then Manage admins, choose Page admins, click Add admin, search for the person, pick a role and click Save. Only super admins can do this, and the person must follow the Page and be within your 1st to 3rd-degree network.
Running a LinkedIn company Page alone is risky: if you're the only admin and you lose access to your account, nobody can post or fix anything. Adding a second admin takes a minute, but LinkedIn has a few rules about who you can add and which role to give them. Here's the process, the requirements, and how to choose the right role.
Add an admin step by step
- Go to your Page's super admin view.
- In the left menu, click Settings, then Manage admins.
- Choose the Page admins tab, or the advertising admins tab for ad roles.
- Click Add admin.
- Search for the person by name and select them.
- Choose their role and click Save.
If you can't see Add admin, you're not a super admin. Ask whoever is to upgrade your access.
Who you can add
| Requirement | Why it matters |
|---|---|
| They're a 1st, 2nd or 3rd-degree connection of yours | You can't add complete strangers to your network |
| They follow the Page | Ask them to follow it first if they don't appear in search |
| Neither of you has blocked the other | Blocks stop the invitation working |
| Their account isn't flagged for violations | LinkedIn won't add accounts with problems |
The most common snag is the follow rule. If you search for a colleague and they don't appear, send them the Page link and ask them to follow it, then try again.
Choose the right role
LinkedIn has two groups of roles. Page admin roles control the Page itself; the super admin role has the widest access, including managing other admins, editing Page details and even deactivating the Page, while content admins handle posts and events. Advertising admin roles cover ad tasks. LinkedIn says a person can hold only one Page admin role, but more than one advertising role.
- Give super admin only to people you'd trust with the whole Page, ideally a business partner or a second trusted person.
- Give content admin to an assistant, freelancer or agency who posts for you.
- Give advertising roles to whoever runs your ads.
Always have two super admins
I'd make sure at least two trusted people are super admins. If one leaves the business, loses their account or simply goes on holiday, the other can still manage the Page and remove access if needed. It's the LinkedIn equivalent of keeping a spare key.
If someone asks for access
People can also request admin access to a Page. If the Page is actively managed, a current super admin needs to approve it, and super admins get these requests by email and in their admin tools. Only approve people you know should have access, and give them the lowest role that lets them do their job.
Showcase Pages need their own admins
If your company has Showcase Pages, for a product or a branch of the business, LinkedIn says super admins of the main Page don't automatically become admins of those. Add admins to each Showcase Page separately. LinkedIn also notes Showcase Pages become inactive after six months without posts.
Working with an agency or freelancer
If an agency or freelancer manages your Page, add them as an admin rather than sharing your own LinkedIn login. Sharing logins puts your personal account at risk and is hard to undo cleanly, while an admin role gives them exactly the access they need and can be removed in seconds. Agree in writing what they can post, who approves content and what happens to access when the contract ends. Content admin is usually enough for posting; keep super admin for people inside your business.
If the Add admin button is missing
LinkedIn says that if you don't see Add admin, you may need a higher level of admin access from a super admin. Check your own role on the Manage admins screen. It also suggests verifying your own account, and asking the person you're adding to verify theirs, if you run into problems adding them.
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Removing an admin
When someone leaves your business or finishes a contract, remove or downgrade their access straight away from the same Manage admins screen. It's easy to forget, and an old freelancer with admin rights is a risk you don't need.
A simple Page access policy
- Two super admins, both people inside the business.
- Content admins for anyone who posts, removed when they leave.
- A quick review of the admin list every few months.
- A note of who holds each role, kept somewhere the business can find it.
If you're growing your company Page, my LinkedIn marketing course resources cover what to post, and these LinkedIn statistics help set realistic expectations for reach.
My verdict
Settings, Manage admins, Add admin, choose a role, Save. Make sure the person follows the Page and is in your network, give them the lowest role they need, keep two super admins at all times, and remove access the day someone leaves.
Frequently asked questions
How do I add an admin to my LinkedIn Page?
In the super admin view, click Settings, Manage admins, Add admin, search for the person, choose a role and click Save.
Who can add admins to a LinkedIn Page?
Only Page super admins can add other admins.
Why can't I find someone to add as a LinkedIn Page admin?
LinkedIn says they must follow the Page and be a 1st, 2nd or 3rd-degree connection, with no blocks between you.
Can a person have more than one admin role on a LinkedIn Page?
LinkedIn says a person can have only one Page admin role, but more than one advertising admin role.
Do Showcase Pages share admins with the main LinkedIn Page?
No. LinkedIn says super admins of the parent Page don't automatically get access to Showcase Pages.
