- The three-tier reality: £50, £600, £2,500
- The costs nobody mentions in the "gear list" posts
- A real story: the £99 mic that wasn't the problem
- Do you need headphones?
- What makes people listen (it isn't the mic)
- My honest buy order if I were starting today
- When it's worth upgrading
- Frequently asked questions
The short version: you can start a decent podcast for under £150, a good one for £600 to £900, and a full multi-host studio setup will run you £1,500 to £3,000. The mic is rarely the reason a podcast fails. Most people spend money on gear to avoid the much harder job of recording episode one.
I get asked this question constantly, usually by people who have been "planning" a podcast for six months and haven't recorded a single minute of audio. So let me give you real numbers, not vague ranges pulled from a manufacturer's press release.
The three-tier reality: £50, £600, £2,500
There's no single answer because "podcast equipment" covers three completely different budgets depending on what you're doing. A solo interview show recorded at your kitchen table has different needs than a three-host banter show recorded in a dedicated room. Here's how it breaks down in practice.
Tier one: £0 to £150 (the honest starting point)
- Phone + free voice memo app or GarageBand: £0
- Samson Q2U USB/XLR mic: around £55 to £65
- Basic pop filter: £6 to £10
- A pair of £15 wired headphones so you can hear yourself while recording
This is where I'd tell anyone to start, and it's the tier almost nobody stays in because they're embarrassed by how cheap it looks on a shelf. It shouldn't be embarrassing. Plenty of top 200 shows on Apple Podcasts were recorded on a Samson Q2U for the first fifty episodes.
Tier two: £500 to £900 (where most sustainable shows land)
- Rode PodMic or Shure MV7: £90 to £220
- Focusrite Scarlett Solo audio interface: £90 to £110
- Decent closed-back headphones (Audio-Technica ATH-M20x or similar): £50 to £60
- Boom arm: £25 to £40
- Basic acoustic treatment (four moving blankets or foam panels): £40 to £80
- Editing software subscription or a freelance editor: £20 to £80 a month
This is my actual setup for the last few years, more or less. It's not exciting to talk about but it's the tier where the audio stops sounding like a phone call and starts sounding like a show.
Tier three: £1,500 to £3,000 (multi-host or serious studio)
- Rodecaster Pro II mixer: around £550
- Three to four Shure SM7B or Rode PodMic mics: £700 to £1,700
- Proper acoustic panels, not blankets: £150 to £400
- Camera for video podcast clips (Sony ZV-E10 or similar): £600 to £700
- Lighting (two softbox or ring lights): £60 to £150
This tier makes sense once you have advertisers, sponsors, or a business reason to record video clips for social. It does not make sense for episode one. I've watched people spend £2,000 before they'd recorded a single guest interview, and half of them quit by episode six because the gear became the whole project instead of the show.
The costs nobody mentions in the "gear list" posts
Every roundup article talks about mics and interfaces. Almost none of them mention the ongoing costs that determine whether your podcast survives past month three.
- Hosting: Buzzsprout, Captivate or Transistor run £10 to £25 a month once you're past the free tier
- Editing: if you pay someone, expect £25 to £100 per episode depending on length and how much cleanup it needs
- Transcription: £5 to £20 an episode through automated tools, more through a human transcriber
- Cables, replacement pop filters, foam windshields: small, but they add up to £10 to £20 a month you didn't budget for
- Your own time: unpaid, and usually the biggest cost of all
If you're weighing this against what podcasts can realistically bring in, it's worth reading how podcasts make money and which ones earn the most, because the gap between hobby shows and revenue-generating ones is rarely about equipment at all.
A real story: the £99 mic that wasn't the problem
When I started recording interviews for my own content years ago, I bought a Blue Yeti for £99 and assumed I was done. My first few episodes sounded muddy and echoey, and I thought the mic was faulty. I nearly sent it back.
Then a sound engineer friend listened to a clip for thirty seconds and said, "your mic is fine, your room is the problem." I was recording in a spare room with bare walls, a wooden floor, and a big window. The sound was bouncing everywhere before it reached the mic. I spent £40 on four moving blankets, hung them on the walls behind and beside me, and the difference on the very next recording was immediate. No new equipment. Same £99 mic. Completely different sound.
That's the bit almost every equipment guide skips. The room you record in matters more than the mic you record with, and a £40 fix will outperform a £300 upgrade if your space is untreated. I still meet people who've bought three different mics chasing better sound when the actual issue was a hard-floored, bare-walled bedroom bouncing every word back at itself.
Do you need headphones?
Yes, and this is one place where cutting corners costs you. Without headphones you can't hear your own audio levels, background hum, or a mic that's slipped out of position, and you won't catch it until you're editing an unusable episode. I've written a full breakdown of whether you really need headphones to start a podcast, but the short version is: a £15 pair is fine, going without any pair at all is not.
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What makes people listen (it isn't the mic)
Here's the uncomfortable bit. I've listened to technically flawless podcasts with £3,000 setups that nobody finishes past the intro, and I've listened to rough, slightly hissy recordings that people binge start to finish. Sound quality has a floor, not a ceiling. Once your audio is clear enough that people aren't straining to hear you, more spending on gear stops moving the needle. What moves the needle is the actual content, the guest, the hook, the structure. I've broken this down in what makes a podcast popular and how to steal it for yours, and equipment doesn't even make the top five factors.
This matters because the podcast equipment industry, quite understandably, wants you to believe otherwise. Every upgrade video on YouTube implies your growth is one mic away. It rarely is. Listening itself is booming, plenty of people now use podcasts to unwind and fall asleep to, as I covered in why podcasts help so many people relax and sleep at night, and that audience isn't judging your gear. They're judging whether you're worth the twenty minutes.
My honest buy order if I were starting today
If someone handed me £300 and told me to start a podcast this week, here's exactly what I'd buy, in this order:
- Samson Q2U, £60, because it works as both USB and XLR so you're not stuck if you upgrade later
- A pair of closed-back headphones, £30 to £50
- Four moving blankets from a removals shop, £35 to £45
- A cheap boom arm, £20 to £30
- Buzzsprout's free or £12-a-month hosting tier
- Whatever's left, saved for three months of hosting rather than spent on a better mic
That's it. No interface needed at this budget because the Q2U has a headphone jack built in for monitoring. No acoustic foam panels because moving blankets do the same job for a tenth of the price. No camera, because video comes later once you know the show has an audience worth filming.
When it's worth upgrading
Upgrade your mic when you can point to a specific, recurring problem: guests keep asking you to repeat yourself, listeners are commenting on audio quality in reviews, or you're editing out excessive room noise every single episode. Upgrade your setup when you add a second regular host and need a mixer to manage two inputs cleanly. Don't upgrade because a YouTube video told you the SM7B is "what the pros use." The pros use it because their label or network bought it for them, not because it made their podcast good.
Frequently asked questions
What's the minimum I need to start a podcast?
A phone with a free recording app, or a £55 to £65 USB mic like the Samson Q2U, plus a quiet room and free hosting through Buzzsprout or Anchor's replacement tools. You can be recording your first episode within an hour for under £70.
Is a £300 mic better than a £60 mic?
It captures more detail and handles a wider range of voices well, but most listeners on phone speakers or earbuds won't hear the difference. The bigger factor is always your room. A £60 mic in a treated room beats a £300 mic in an untreated one every time.
How much does it cost to run a podcast for a full year?
Beyond the one-off equipment cost, expect £150 to £400 a year in hosting, plus £300 to £1,200 a year if you pay for editing help at £25 to £100 an episode for a weekly show. Add transcription if you want show notes and SEO, which is another £5 to £20 an episode.
Do I need an audio interface or a mixer?
Not for a solo show. USB mics like the Samson Q2U or Shure MV7 skip the interface entirely. You only need one once you're recording two or more mics locally in the same room and need to control each level separately.