- Google search alternatives at a glance
- Ten search engines and search apps to try
- Where alternative search engines get their results
- Choosing a search engine that suits you
- Switching your default search engine
- What search changes mean for businesses
- My plain advice on Google search alternatives
- Frequently asked questions
The main Google search alternatives are privacy-first search engines, AI answer engines and general search engines from other big tech companies. Privacy search engines don't build a profile of you, while AI answer engines summarise results in plain sentences. Try one for a week as your default and see whether it finds what you need.
Most of us type into the same search box dozens of times a day without a second thought. But there are good reasons to try something else, from keeping your searches private to getting a straight answer instead of a page of links.
Here are ten Google search alternatives, listed in no particular order and sorted alphabetically. Some are full search engines, some are browsers with their own search built in, and some are AI tools that answer questions in sentences.
Switching is easier than people expect. You can change the default search engine on your phone or browser in a minute, and switch back just as fast if it doesn't suit you.
Before you choose, it helps to know that not every search engine builds its own index of the web. The next section explains why that matters.
Google search alternatives at a glance
In the free plan column, Yes means the app's store listing shows it as a free download. Plenty of free apps carry ads or offer in-app upgrades, and the store labels tell you which, so check them before you install.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Aloha Browser | Private browser | Private browsing with a built-in VPN | Yes |
| Brave | Browser and search engine | Private browsing and its own search | Yes |
| DuckDuckGo | Private search engine and browser | Searching without being tracked | Yes |
| Ecosia | Search engine | Searching that funds tree planting | Yes |
| Kagi | Ad-free search engine | Ad-free, customisable results | Yes |
| Microsoft Bing | Search engine | Web search with AI answers | Yes |
| Perplexity | AI answer engine | Answers with linked sources | Yes |
| Qwant | Private search engine | European privacy-first search | Yes |
| Startpage | Private search engine | Private results without tracking | Yes |
| Yahoo | Search engine and news portal | Search plus news and email | Yes |
Ten search engines and search apps to try
Aloha Browser
Best for: People who want a private browser with extra privacy features on their phone.
Brave
Best for: People who want a privacy-focused browser with its own independent search.
DuckDuckGo
Best for: Anyone who wants familiar-looking results without a search history tied to them.
Ecosia
Best for: People who want their everyday searches to support tree planting projects.
Kagi
Best for: Heavy searchers who want no ads and can tune which sites they see more of.
Microsoft Bing
Best for: People who want a big general search engine with AI answers built in.
Perplexity
Best for: Researchers who want a written answer with sources listed underneath.
Qwant
Best for: People who want a European search engine that doesn't profile them.
Startpage
Best for: Searchers who want private results and an option to view pages anonymously.
Yahoo
Best for: People who like search, news and email together in one place.
Where alternative search engines get their results
Here's something most people never check. Building an index of the whole web is a huge job, so some search engines combine their own crawling with results from a bigger partner. DuckDuckGo's own help page says it maintains its own crawler, but that it largely sources its more traditional links and images from Bing.
That isn't a bad thing, and it explains why results can look familiar. It does mean that if you're switching to get a completely different view of the web, you'll want to try a search engine with its own independent index as well as a privacy-first one.
Choosing a search engine that suits you
- Privacy: pick a search engine that doesn't keep a search history tied to you.
- Straight answers: an AI answer engine summarises results with sources.
- No ads: some ad-free engines ask for a subscription instead.
- Doing good: some search engines fund tree planting or other projects.
- Local results: test searches for nearby shops before you switch for good.
Switching your default search engine
- Open your browser's settings and find the search engine option.
- Choose the new search engine from the list or add it.
- Do the same on your phone's browser.
- Use it for a full week, including local searches.
- Keep it if it finds what you need, or switch back.
Give it a fair test. The first day always feels odd because the layout is new, but by the end of the week you'll know whether the results are good enough for the searches you do most.
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What search changes mean for businesses
If you run a business, the way people search affects how they find you. Here's what happens when search no longer sends people to a page.
And here's an honest look at whether SEO is still worth it now that answers appear right in the results.
Do you make search engines or browsers? Tool makers can ask to be considered for a featured place on this list.
My plain advice on Google search alternatives
Decide what you want first. If it's privacy, try a privacy search engine. If it's quick answers, try an AI answer engine with sources you can check.
Then give your choice a full week as your default. Most people find they can switch for everyday searches and only go back to their old habit for the odd tricky query.
Frequently asked questions
What is the best alternative to Google search?
It depends on what you want: privacy, AI answers, no ads or a greener search.
Is there a search engine that doesn't track you?
Yes. Several privacy search engines don't keep a search history tied to you.
Do alternative search engines use their own results?
Some build their own index, while others combine their own crawling with a bigger partner's results.
Can I change my default search engine on my phone?
Yes. Look in your browser's settings for the search engine option.
Are AI answer engines accurate?
They can be helpful, but check the linked sources before you rely on an answer.
Is there an ad-free search engine?
Yes. Some ad-free search engines ask for a subscription instead of showing ads.
Are private search engines slower?
Not usually. Most feel just as quick for everyday searches.
Can I use more than one search engine?
Yes. Many people use one by default and another for particular tasks.
Do alternative search engines find local businesses?
Most do, but test a few local searches before you switch.
Is a private browser the same as a private search engine?
No. A browser controls your browsing, while a search engine handles your searches.
Will switching search engines change what I see?
Yes. Different engines rank pages differently, so results vary.
Can I switch back easily?
Yes. Changing your default takes a minute in your browser settings.


