GEO means generative engine optimisation: shaping your pages so AI assistants such as ChatGPT, Perplexity and Google's AI answers can understand you, trust you and quote you. The best GEO examples are small, concrete edits, like an answer-first intro, a question heading, a comparison table or an FAQ block. Here are nine you can copy this week.
When people ask me what GEO looks like in practice, I can see them waiting for something mysterious. It isn't. Most of the work is ordinary good writing, tidied up so a machine can lift a clean answer out of your page.
The word to hold on to is quotable. An AI assistant builds an answer from passages it can trust and understand quickly. If a passage needs the paragraph before it to make sense, it's much harder to use. If you want the wider picture first, I've written about what makes content that AI will quote.
Nine GEO examples, before and after
One note before we start. These are illustrative rewrites I've written for this post, using made-up businesses. They aren't real client cases, and I'm not claiming they produced any particular result. They show the pattern, so you can apply it to your own pages.
1. Rewrite a vague service intro so it answers first
Before: "Welcome to Brightside Accounting. We're passionate about helping businesses thrive with tailored financial solutions."
After: "Brightside Accounting prepares year-end accounts, VAT returns and payroll for small UK limited companies. We suit owners who want one accountant to handle all of it."
The first sentence now says who it's for and what you get. An assistant can lift it as it stands.
2. Turn a label heading into a question
Before: A heading that reads "Our Process", followed by three paragraphs of general comfort.
After: A heading that reads "How does a website redesign work?", followed by a first sentence that gives the short answer, then the steps.
People type questions into assistants. A heading that matches the question, with the answer directly underneath, is easy to match and easy to quote.
3. Replace "we're different" with a comparison table
Before: Three paragraphs explaining why your service is better than the alternatives, with no specifics.
After: A table with a column each for the option, who it suits, who it doesn't suit and what's included. Your own service sits in one row, described fairly.
Tables are tidy to read and tidy to extract. Including who an option doesn't suit also makes the page more believable.
4. Add an FAQ block with matching schema
Before: A services page that ends with a contact form and nothing else.
After: Five real questions from your sales calls, each answered in two or three sentences, with FAQPage markup that matches the visible text word for word.
Use questions people really ask you. Don't invent filler to fill a gap.
5. Make the About page say who you are in one sentence
Before: "Our story began in a spare room with a laptop and a big dream..."
After: "Calm Books is a bookkeeping firm for independent therapists and counsellors, run by two qualified bookkeepers."
The story can stay further down the page. The top line is the one an assistant will reach for when someone asks what your business is.
6. Use the same name and description everywhere
Before: "Brightside Accounting" on your site, "Brightside Accountants Ltd" on LinkedIn, "BA Services" in a directory, and three different descriptions.
After: One business name and one short description, copied word for word to your site, LinkedIn, Google Business Profile and any directory you're listed in.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Assistants cross-check. If your details disagree, you look like several businesses, or none.
7. Publish a page that defines your subject
Before: A blog post that mentions "industry trends" without saying what they are.
After: A page titled "What is a cashflow forecast?", with a plain definition, a worked example and a date for when you last updated it.
Definitions get quoted often. If you add a figure, only use one you can name the source of, and say when it's from.
8. Add an llms.txt file
Before: No guidance at all for AI systems about which pages matter.
After: A plain text file at the root of your site that lists your key pages, each with a one-line description.
It's a proposed convention, and I can't promise that any given assistant reads it. It's quick to do, so treat it as an extra, not the plan.
9. Answer "best X for Y" honestly
Before: "We're the best CRM for everyone."
After: "Best CRM for a small consultancy: ours, if you mostly need contact notes and reminders. If you need complex sales pipelines, a bigger tool will suit you better."
A balanced answer is more useful, and it's the kind of answer an assistant is happy to repeat. Naming who you're not for builds trust.
Where to start if nine feels like a lot
Do examples 1, 5 and 6 first. They take an afternoon, they fix the basics, and they make every other page work harder. Then add question headings and an FAQ block to the pages that bring you enquiries.
If you'd like a hand with the site-wide version, that's what my AI SEO service covers. For businesses that sell expertise, GEO for professional services goes into more detail.
Why I'm confident in these changes
I don't only write about this. I've applied these ideas to my own site, and I've kept the numbers. Between January and September 2026, Google clicks to my site grew from 1,322 a month to 6,412. Over the same months, visits from AI assistants (ChatGPT, Perplexity, Claude, Copilot and Gemini) grew from 32 a month to 3,599.
I'm not saying one tweak did that. It was a lot of work over several months, and you can read my own SEO case study to see what I changed and in what order.
Want to know which of these would make the biggest difference on your site? Drop me a line and we can go through it together. Start with how I work with clients.
Frequently asked questions
What does GEO stand for?
GEO stands for generative engine optimisation. It means making your content easy for AI assistants and AI search features to understand, trust and quote.
Is GEO different from SEO?
They overlap a lot. SEO helps pages rank in a list of results. GEO helps your content get used inside an AI-written answer. Clear, trustworthy, well-structured pages help with both.
Do I need schema markup for GEO?
It helps, but it isn't magic. Schema such as FAQPage only works well when it matches clear text that's already on the page. Get the writing right first.
How long do GEO changes take to show up?
It varies. AI systems pick up changes at different speeds, and nobody can promise a date. I'd check your visibility monthly rather than expecting results overnight.
