Did your business temporarily close or shift from office to work-from-home setting during the spike of the Covid-19 pandemic? How are you recovering from the impacts of the pandemic on entrepreneurs like you? Whether how massively you’ve been affected by the pandemic, a reopening plan can compensate for your business losses.  

As COVID-19 brought drastic changes in people’s daily lives, the healthcare sector, the businesses, and the entire world economy, everyone needs to adapt and to resurface. With the ongoing mass vaccination all over the world, businesses gradually reopen and resume normal business operations.  

But what are the signs and safe ways to resume or reopen your business? Read further below to find the answer.

Business Reopening Signs

COVID-19 has brought huge uncertainties to general consumers and businesses. How do you know if you’re ready to reopen your business? Here are some signs you need to check to safely get your business back on track: 

• Local COVID-19 protocols permit the reopening of businesses.  
• Your employees express readiness to go back to office set-up.  
• More and more customers are availing of your products and services.  
• Your sales are gradually increasing to a satisfactory level. 
• You’re ready with your physical store marketing tools such as digital signage and social distancing signs with the use of Free ReOpening Design Templates. 
• You’re ready with the cleaning and disinfection equipment and workforce.  
• You’re set to introduce a new company policy that your employees need to follow when you reopen your business.

Safe Ways To Resume Business

There are many considerations when reopening a business nowadays. Here are the safe ways you can reopen your business in the new normal:

1. Make Your Website Accessible To Visitors  

It’s essential to keep your website accessible to all visitors, both desktop and mobile users. When revamping your website design, you have to consider user experience and different types of disabilities such as physical, auditory, speech, visual, and cognitive disabilities.  

By making your website accessible and easy to use to every visitor, your business can safely interact with customers. You can offer delivery of products and services door-to-door or via shipping to reduce the risks of people contracting the virus when commuting to go to your brick-and-mortar store. They can simply order via your website or through a phone call.  

2. Check And Follow CDC Guidelines  

As an example, in a December 2020 updated Centers for Disease Control and Prevention (CDC) guidelines for employers and businesses operating during the pandemic, the following directives are being used. 

• In-person and Virtual Health Checking
  

Businesses should conduct daily in-person checks such as temperature screening and assessing signs and symptoms before entering the facility. Everyone should follow social distancing and wear masks. Businesses and employers should encourage workers to undergo virtual health checks to self-screen before coming to work or onsite.  

• SARS-CoV-2 Testing 
  

Implement an electronic monitoring system before arriving at the facility. In addition, employees should report an absence of COVID-19 symptoms and an absence of SARS-CoV-2 infection 10 days before resuming office or onsite work to confirm they weren’t exposed to infected people. 

•  Quarantine Options
  

While shortened quarantine increases people’s willingness to comply with public health recommendations, it may be less effective in COVID-19 transmission prevention than the 14-day quarantine. So, as much as possible, follow the recommended 14-days quarantine than the shortened option. 

• Compliance With Safety Protocols 
  

The Occupational Safety and Health Administration (OSHA) and CDC guidance oblige everyone in the workplace to wear face masks and comply with any state or local safety requirements and protocols. In this way, full compliance help reduce the transmission of Coronavirus via droplets and airborne.  

3. Combine Traditional And Digital Marketing Strategies
   

What are the marketing strategies you’re planning to implement in the new normal? Businesses need to think and implement innovative sales and marketing solutions. Because consumers are so saturated with digital advertisements, you need to give them a new and more personalized marketing approach. So, why not combine traditional and digital marketing strategies?

Check out the following suggestions to combine various marketing strategies:

• Direct Mail Marketing: Send mailers, postcards, flyers, or brochures via direct mail marketing, such as Every Door Direct Mail (EDDM) marketing. This solid and targeted marketing strategy is highly beneficial both for small, medium-sized, and large businesses. You can include your website’s URL in mailers for prospects and customers. In that way, they could redeem discount codes you offer, which is a great way to integrate offline and online marketing tactics.

• Postcard Mail Campaign: You can send customized postcards to your prospective customers and loyal clients. Hold a contest with amazing prizes. You can include detailed instructions for a social media contest. Ask them to post their photos holding the postcard on your social media fan page and share with their family and friends. 
  
• Branded Merchandise: Aside from postcards and mails, you can give away branded items to your new and loyal customers included in their order to show your sincerest appreciation for patronizing your products and services even amidst the economic challenges because of the pandemic. Attach customized mailers in packages to keep them personalized and preserve their integrity.

4. Invest On The Right Business Tools

What business tools are you using currently? Have you thought of upgrading your business system to safeguard online payments and other digital transactions? Because businesses need to keep up with digital technologies, it’s crucial to invest in the right business tools, such as the following: 

• Project management software to assign projects to employees remotely  
• Inventory management software for retail and manufacturing sectors to automate stock inventory 
• Digital marketing tools such as search engine optimization tools to improve the ranking of a website in major search engines 
• Health monitoring system for in-house and virtual health checks  
• Reliable and safe payment options to offer to customers 

Conclusion  

Are you ready to reopen your business amidst the COVID-19 pandemic? Now that you know the signs to check when is the best time to resume your business, you’re more confident to run your operations. By following safety protocols and business reopening state guidelines, you can continue operating your business without violating any law. What’s more important is you get to keep both your employees and clients safe.