Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Fitbit Alternatives (2026): 11 Trackers, Watches and Rings

The best Fitbit alternatives are smartwatches that pair closely with your phone, GPS sports watches for serious training, smart rings and screenless bands for sleep and recovery, and hybrid watches that look like ordinary watches. Eleven options follow in no particular order, grouped by who they suit below the table.

Maybe your Fitbit has died, maybe you're tired of the app, or maybe you want something that does more for your training. Whatever the reason, there's never been more choice on your wrist or finger.

The eleven options below are listed alphabetically and in no particular order, and every description comes from the brand's own website, read this week. If you create fitness content, my piece on wearable technology and content creation is a fun side read.

Fitbit alternatives compared

I checked the free plan column on each tool's own website, as of Oct 2026. Yes means the site names a free plan, a free version, a free account or an open source version. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to start for free, so check the provider's page before you sign up.

ToolTypeGood forFree plan
AmazfitSmartwatches and fitness wearablesA wide range of wearablesNot stated
Apple WatchSmartwatchiPhone ownersNot stated
COROSGPS sports watchRunners and endurance athletesNot stated
GarminFitness and sports watchesOutdoor sport and serious trainingNot stated
Oura RingSmart ringSleep and recovery without a watchTrial only
PolarHeart rate monitors and activity trackersHeart rate trainingNot stated
Samsung Galaxy WatchSmartwatchSamsung and Android phone ownersNot stated
SuuntoSports and dive watchesHikers, divers and adventurersNot stated
Ultrahuman RingSmart ringMetric-heavy users who want a ringNot stated
WHOOPScreenless performance wearableRecovery-focused athletesNot stated
WithingsHealth devices and watchesHealth tracking with a classic lookNot stated

Eleven Fitbit alternatives worth a look

Amazfit

Best for: Shoppers who want smartwatches and fitness wearables, including screen-free recovery tracking, from a brand that sells a wide range.

Apple Watch

Best for: iPhone owners who want a smartwatch that ties fitness, notifications and payments into the phone they already carry.

COROS

Best for: Runners, cyclists and other endurance athletes who want GPS watches and training tools rather than an everyday smartwatch.

Garmin

Best for: Serious trainers and outdoor fans who want a wide choice of fitness, sport and smartwatch models.

Oura Ring

Best for: Sleep trackers who'd rather wear a ring than a watch and mostly care about sleep, stress and recovery data.

Polar

Best for: Athletes who train by heart rate and want monitors, activity trackers and bike computers from a heart rate specialist.

Samsung Galaxy Watch

Best for: Samsung phone owners who want a Galaxy smartwatch that works closely with the phone and apps they already use.

Suunto

Best for: Hikers, divers and adventure racers who want sports watches and dive products built for the outdoors.

Ultrahuman Ring

Best for: Data-curious people who want a titanium smart ring that monitors heart rhythm overnight as well as sleep and movement.

WHOOP

Best for: Athletes who want a screenless band focused on performance, strain and recovery rather than a watch face.

Withings

Best for: Health-focused buyers who want smart health devices, including watches that look like ordinary watches, alongside scales and other kit.

Where to start

  • An iPhone owner: Apple Watch.
  • A Samsung phone owner: Samsung Galaxy Watch.
  • Running, cycling and racing: Garmin, COROS or Polar.
  • Hiking and diving: Suunto.
  • No screen at all: Oura Ring, Ultrahuman Ring or WHOOP.
  • A watch that looks like a watch: Withings.
  • A wide range to choose from: Amazfit.

Most trackers are wellness gadgets, not medical devices

The US Food and Drug Administration (FDA) has a compliance policy for low risk products that promote a healthy lifestyle, which it calls general wellness products. Most step, sleep and activity features sit in that space.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

That doesn't make the numbers useless. It means they're a guide to your habits, not a diagnosis, so talk to a doctor about anything that worries you rather than relying on a watch.

Watch, band or ring?

A smartwatch gives you notifications, apps and a screen for workouts. It's the most flexible choice, and it's also the one you charge most often.

A ring or screenless band is easier to wear all night and tends to focus on sleep and recovery. If you mainly want to sleep better, start there; if you want to train, pick a sports watch.

Questions to ask before you buy

  1. Does it work well with my phone?
  2. How many days does the battery last?
  3. Do I need built-in GPS?
  4. Is there a subscription for the full data?
  5. Can I export my history?
  6. Is it comfortable to wear while I sleep?

Wearable testers can see the wearables and mobile topics I accept.

Signs it's time to move on from Fitbit

  • You want better GPS for runs. Try a sports watch.
  • You hate wearing a watch in bed. Try a ring.
  • You want more smart features. Try a smartwatch.
  • You want a classic look. Try a hybrid watch.

Do you make fitness trackers, smartwatches or health wearables? Tool makers can ask to be considered for a featured place on this list.

My plain advice on replacing a Fitbit

Match the device to your phone and your main goal. Someone who mostly wants notifications will be happiest with the smartwatch made for their phone; a runner chasing a race time is better off with a GPS sports watch.

Check whether the full data sits behind a subscription before you buy, because that changes what you'll spend over time. And remember the FDA point: these are wellness tools, so use them to build habits. If you run a gym or studio, my guide to AI content creation for gyms and fitness studios is worth a look.

Frequently asked questions

What can I use instead of a Fitbit?

Smartwatches suit people who want notifications, GPS sports watches suit athletes, and smart rings or screenless bands suit people who mainly care about sleep and recovery.

Is a smart ring better than a fitness tracker?

It's different. Rings are easy to wear overnight and focus on sleep and recovery, while watches show workouts and notifications on a screen.

Are fitness trackers medical devices?

Most aren't. The FDA describes low risk products that promote a healthy lifestyle as general wellness products.

Which kind of tracker suits runners?

Look at GPS sports watches, which are built for training rather than everyday notifications.

Do any trackers need a subscription?

Some do for full features. Check each brand's page, because it affects what you'll spend over time.

Can I move my Fitbit data to another tracker?

You can usually download your Fitbit data, but importing it depends on the new brand, so check before you switch.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.

  • YouTube Music をパソコンで使う方法(2026年版)ブラウザとアプリとしてのインストール、曲のアップロード、できないこと

    YouTube Music をパソコンで使う方法(2026年版)ブラウザとアプリとしてのインストール、曲のアップロード、できないこと

    YouTube Music をパソコンで使うには、ブラウザで music.youtube.com を開いてログインするだけです。Chrome なら、その他アイコンの「キャスト、保存、共有」から「YouTube Music をインストール」を選ぶと、アプリのようにワンクリックで起動できるウェブアプリとして使えます(2026年10月時点の YouTube Music ヘルプ)。 スマホのアプリとパソコンでは、できることが少し違います。パソコンでしかできないこともあれば、逆にモバイルアプリ限定の機能もあります。この記事では、2026年10月に確認した YouTube Music の公式ヘルプをもとに、パソコンでの使い方と違いをまとめます。 ウェブアプリとしてインストールする手順 インストールすると、ブラウザのタブを探さなくても、ランチャー アイコンからすぐ…

  • YouTube Music の音質(2026年版)ビットレート早見表、高音質に変える設定、一時保存の音質とデータ量

    YouTube Music の音質(2026年版)ビットレート早見表、高音質に変える設定、一時保存の音質とデータ量

    YouTube Music の音質は、Premium のメンバーなら設定の「データの節約」で選べます。選択肢は低音質(上限 48 kbps)、標準(上限 128 kbps)、高音質(上限 256 kbps)、常に高音質(256 kbps)の4つで、どれも AAC か OPUS です。何も選ばないと、住んでいる地域の「標準」が自動で使われます(2026年10月時点の YouTube Music ヘルプ)。…

  • YouTube Music のダウンロード方法(2026年版)曲とプレイリストの一時保存、SD カード、30日のルールと無料でできること

    YouTube Music のダウンロード方法(2026年版)曲とプレイリストの一時保存、SD カード、30日のルールと無料でできること

    YouTube Music で曲をダウンロードするには、曲やアルバム、プレイリストのメニューから「オフラインに一時保存」を選びます。曲や動画の一時保存には YouTube Music Premium が必要ですが、ポッドキャストはメンバーシップがなくても保存できます。保存したものを残すには、少なくとも30日に1回ネットにつなぐ必要があります(2026年10月時点の YouTube Music ヘルプ)。 YouTube Music では、ダウンロードのことを「一時保存」と呼びます。ファイルとして自由に取り出すのではなく、アプリの中でオフライン再生するための保存です。この記事では、2026年10月に確認した YouTube Music の公式ヘルプをもとに、保存のしかたと、知っておきたいルールをまとめます。 無料と Premium…