An engagement rate calculator works out how engaged your audience is. Enter your followers and your average likes and comments, and this free tool gives you your engagement rate as a percentage plus how it compares to typical benchmarks, in seconds. It runs in your browser and stores nothing.
How the engagement rate is worked out
This tool uses the most common formula: likes plus comments, divided by followers, times 100. It is the quick version most brands and creators use to compare accounts and posts. Enter your average likes and comments across recent posts rather than one unusual post for a fairer number.
What is a good engagement rate
It depends on size and platform, but as a rough guide, under 1 percent is below average, 1 to 3 percent is solid, 3 to 6 percent is strong, and above 6 percent is excellent. Smaller accounts often see higher rates than large ones, so compare like with like when you benchmark against others.
How to lift your engagement rate
Lead every post with a hook that earns the first three seconds, ask a real question so people comment, reply to every comment quickly to pull the post back up, and post when your audience is active. Engagement is a conversation, so the accounts that reply the most tend to grow the fastest.
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Frequently asked questions
What is a good engagement rate in 2026?
As a rough guide, 1 to 3 percent is solid, 3 to 6 percent is strong, and above 6 percent is excellent. Smaller accounts usually see higher rates than large ones, so benchmark against accounts of a similar size.
How do you calculate engagement rate?
The common formula is likes plus comments divided by followers, times 100. This tool does that for you. For a fair figure, use your average likes and comments across several recent posts rather than one standout post.
Does this engagement rate calculator work for Instagram, TikTok and others?
Yes. The formula is the same across Instagram, TikTok, X, Facebook and LinkedIn: engagements divided by followers. Just enter the numbers from whichever platform you want to measure.
Why is my engagement rate low?
Often the audience grew faster than the engagement, or the content is not prompting a reply. Work the opening line, ask questions, reply to comments quickly and post when your audience is online.
Should I include saves and shares in engagement?
This quick calculator uses likes and comments, which is the most common comparison. Saves and shares matter and some detailed formulas include them, but for a fast, comparable number, likes plus comments over followers is the standard.
