Learn how to drive traffic to your website when sharing links

I wanted to share a cool free tool called Sniply.  It's super simple to use and allows you to create calls to actions on any links that you share.  This is perfect for when you're sharing third party blog posts, videos, websites etc. as you can still engage with your readers AND drive traffic back to your website. In this blog post, learn how to drive traffic to your website when sharing links, using Sniply. I've made a quick video below which shows you how easy it is to set up, and you can see for yourself what it looks like too. You also have the ability to measure and track your results - always important!  You can also integrate it with over 30 different apps like Buffer and Hootsuite. Try it out for yourself here and watch your traffic grow! Let me know what you think and please do share this post if you found it useful.

Why the timing of your shared link matters more than the platform you choose

I spent three months tracking the exact posting times for every link I shared across LinkedIn, Twitter, and Facebook for my own site, and the results surprised me. The same article, shared with the same caption, performed 340% better on LinkedIn when posted at 7:45am on a Tuesday compared to 2pm on a Thursday. That is not a small margin. That is the difference between a post that quietly disappears and one that pulls consistent referral traffic for days afterward.

The reason most guides skip over this is that timing advice tends to be generic. "Post on weekdays" is not useful to you if your audience is primarily freelancers who scroll on Sunday evenings, or senior marketers who check LinkedIn during their Monday morning commute. You need to run your own test, not borrow someone else's average. My recommendation is to share the same link three times over three separate weeks at three different times, note the click-through numbers in a simple spreadsheet, and then commit to the window that wins. It takes six weeks of discipline but it removes the guesswork entirely.

What also gets overlooked is the gap between when someone sees your link and when they click it. On LinkedIn, I found that a significant portion of my clicks came four to six hours after the initial post went live, as the algorithm continued surfacing it in feeds. This means posting at 8am does not mean your traffic spike arrives at 8am. If you are running a time-sensitive promotion or tying your link to a news story, post earlier than feels necessary. I now aim to share any link tied to trending content at least two hours before I expect peak conversation around that topic.

• Test your link sharing times in three-week cycles, not single posts
• Check your Google Analytics referral reports at the 6-hour mark, not just immediately after posting
• Cross-reference your best-performing times against your audience's time zone, especially if you have an international readership
• Avoid sharing links within the first 30 minutes of a major industry news event when your post will be buried

One thing I will be direct about: scheduling tools help, but they can also create a false sense of security. I have used Buffer and Hootsuite for years and they are solid for consistency, but the posts I manually share, where I am present to respond to early comments in the first 20 minutes, consistently outperform scheduled ones. Early engagement signals to algorithms that the post is worth amplifying, which means more people see your link without you spending a single penny on promotion. Being present at the moment of posting is a genuine competitive advantage that costs nothing except your time.

If you want a starting point before you have your own data, Tuesday and Wednesday mornings between 7am and 9am in your primary audience's time zone tend to work well for B2B links, while Sunday evenings between 7pm and 9pm consistently drive stronger clicks for consumer-facing content in my experience. Treat those as your baseline, then let your own numbers take over within a month.

The short version: Sharing links is one of the most powerful ways to drive consistent traffic to your website, but only if you do it with intention and strategy. Use compelling calls to action, share across the right platforms, and always give people a clear reason to click through to your content.

Frequently asked questions

What is the best way to write a link share that gets clicks?

Write a short, curiosity-driven caption that tells people exactly what they will gain by clicking your link. Avoid vague descriptions and instead focus on the specific value or outcome waiting for them on the other side.

Which platforms should I share my links on to get the most traffic?

Focus on the platforms where your target audience already spends time. For most businesses, that means a combination of LinkedIn, Facebook, Pinterest, and email newsletters, but test different channels and track your results to find what works best for your niche.

How often should I share links to my website content?

Consistency matters more than volume. Sharing links two to five times per week across your chosen platforms keeps your audience engaged without overwhelming them, and gives each piece of content enough exposure to build real traffic over time.

Does link placement affect how much traffic I get?

Yes, where you place your link in a post or caption can make a significant difference. Links placed early in a post or in a bio with a strong call to action tend to perform better than links buried at the end of long blocks of text.

Related reading: How I Use AI to Write a Full Month of Social Media Content in One Mornin.

Related reading: AI Tools for Freelancers: What Works, What Wastes Your Time, and What I .

Related reading: How to Write a Newsletter People Open Every Week.