Contractors face many challenges when recruiting new business and getting more leads. Even though the market is full of competition, there are many advertising options to get your business noticed. Some things to consider are your:
- Business size
- Geographical location
- Target audience
Before we get started, do you have your contractor’s license in place? This will help you become eligible for taking on more larger projects and building your credibility. Get help with exam prep to make the process easier. Once you pass, use the following marketing tactics to boost your contracting business!
Developing an excellent company website is a strong marketing tool you should take advantage of. A website will get your business noticed and increase your exposure.
Use Search Engine Optimization (SEO) to make your site rank higher on search engines than competitors. If you optimize your site, you will bring visitors to your site so they can learn about your business and eventually hire you a a contractor for their project.
You can start a blog on your site and become a guest blogger on other high authority websites, which will also expand your web presence and bring traffic to your website. If a potential client is researching advice for their renovation project and stumble upon your blog, they’re more likely to trust you and hire you for their project.
Posting to a blog and writing guest posts also makes you more trustworthy and credible to readers.
You can’t overlook social media when it comes to advertising your contracting business. If you aren’t familiar with Facebook, Twitter, Instagram, then it’s time you get acquainted with these platforms! Social media is no doubt a very influential tool that your business needs to receive the exposure it deserves.
Paid advertising on platforms like Facebook and Instagram is imperative for any business to achieve success. You can target communities that live in your geographic area so that your ads are seen by people that are the most likely to contact you for hire. You can also target based on age range, interests, and much more.
When deciding which platform you want to use to take your advertising to the next level, consider this: it is a good idea to understand where your target audience spends most of their time. In your case, you should consider using Facebook Ads to target homeowners, as opposed to Snapchat, which is strictly for a young audience.
Another tool to use for advertising your contracting business is Pay-Per-Click (PPC). This means that you pay a platform, such as Google, based on how many people click on your ad. This is a great way to figure out if your advertising campaigns are effective based on the number of clicks you receive. Once you nail your approach, you’ll generate leads based on your ad clicks.
Make sure that your website is on-point with exceptional content and a captivating look to attract your customers. Otherwise, your clicks won’t lead to conversions, and this tactic will be a waste of time.
With these online advertising options, your contractor marketing strategy will bring you leads and a pool of customers ready to hire you.
If this process becomes overwhelming, fall back on these steps as you’re getting started:
- Promote your services through your own website to share relevant information, as well as give advice and suggestions.
- Post blogs and guests blogs
- Use paid advertising to promote your business in the form of sponsored ads.
- Create a social media presence and become an active member in online communities to make connections