ClickFunnels Alternatives (2026): 10 Tools Compared

ClickFunnels made sales funnels a mainstream idea: a short, guided path from a landing page to an order form, an upsell and a thank-you page. Plenty of coaches, consultants and shop owners still build their income on that approach. Others find it more than they need, or want a different mix of email, courses, bookings and checkout under one roof.

If you're looking at your options, you'll find ten funnel and sales-page builders below, in no particular order and listed alphabetically. I've deliberately included smaller independent tools next to the well-known names, because a newer builder can be a better fit for a one-person business than a giant platform. The details come from each tool's own website and directory listings, and I've noted where a permanent free plan exists and where there's only a free trial. Funnels sit inside a bigger set of choices, so my guides to the best funnel builders and the best landing page builders are worth a look alongside this page.

ClickFunnels alternatives compared at a glance

In the free plan column, Yes means a permanent free plan according to the tool's own site. Trial only means you can try it for a limited time but there's no free plan to stay on. Check the current plans on each site before you commit.

Tool	Type	Good for	Free plan
Carrd	One-page site builder	Simple one-page sites and link pages	Yes
Funnelish	Ecommerce funnel builder	Funnels, checkouts and upsells for online stores	Trial only
GoHighLevel	All-in-one CRM and funnels	Sales pages, CRM and automation in one place	Trial only
Heyflow	Interactive funnel builder	Quiz-style funnels and branching forms	Trial only
Kartra	All-in-one platform	Pages, courses, email and checkout together	Trial only
Landingi	Landing page builder	Campaign pages with A/B testing	Trial only
Leadpages	Landing page builder	Landing pages, sites and blogs	Trial only
Perspective	Mobile-first funnel builder	Lead and sales funnels designed for phones	Trial only
Simvoly	Website and funnel builder	Sites, funnels, booking and communities	Trial only
Systeme.io	All-in-one funnel platform	Funnels, email and courses on a free plan	Yes

Ten funnel and sales page builders to compare

Carrd

Best for: Solo founders who need a clean one-page site or link page fast, adding forms and payments when ready.

Funnelish

Best for: Online store owners who want sales funnels, checkouts and upsells, on their own or beside an existing shop.

GoHighLevel

Best for: Agencies and service businesses that want funnels, CRM, calendars and follow-up automation under one login.

Heyflow

Best for: Lead generation teams that want quiz-style funnels and forms which change the next question based on answers.

Kartra

Best for: Coaches and course creators who want pages, memberships, email and checkout from one platform.

Landingi

Best for: Marketers running campaigns who want landing pages, A/B testing and conversion tracking in one builder.

Leadpages

Best for: Small businesses that mainly need landing pages and a simple website, with testing tools built in.

Perspective

Best for: Brands whose visitors arrive from social media on phones and need funnels designed for small screens.

Simvoly

Best for: Small businesses that want a website, funnels, booking and an online community from one subscription.

Systeme.io

Best for: Beginners who want funnels, email and courses together, starting on a permanent free plan.

Funnel builder, page builder or all-in-one: which kind do you need?

Most tools that replace a funnel platform fall into one of three groups, and knowing which you need saves a lot of wasted trials.

• Landing page builders do one job well: a fast page that captures a lead or sells a single offer. They're a good match if you already have email and checkout sorted elsewhere.
• Funnel builders chain several steps together, such as an opt-in, a sales page, an order form and an upsell, and often track how visitors move between them.
• All-in-one platforms add email, courses, memberships, calendars and a customer list on top, so you can run most of an online business from one login.

How to choose a ClickFunnels alternative for your business

• Start with the offer: a free download, a webinar, a course and a coaching call all need different funnel steps.
• List what you must have: checkout, upsells, order bumps, email sequences, memberships or booking.
• Check the free plan or trial limits: how many pages, contacts or visits you get before you must upgrade.
• Look at how it takes payments, and which payment providers it works with in your country.
• See whether you can use your own domain name, and whether pages load quickly on a phone.
• Test the editor yourself. If it feels clumsy in the first hour, it will feel worse in month three.
• Find out how you'd get your pages and contacts out again if you ever want to move.

Questions to ask before you move your funnels

• Do I need to rebuild every page, or can I start with my single best-performing funnel?
• Will my email list and customer details export cleanly, and where do they go?
• What happens to my existing links and tracking while visitors are still arriving?
• Does my current checkout, order bump or upsell have an equivalent in the new tool?
• Who handles tax and invoices on sales made through the new platform?
• Am I leaving because of a real limit, or because a shiny new builder looks easier?

If you sell through a membership or course, my guides to Kajabi alternatives and all-in-one platform options cover that side in more depth.

Mistakes people make when choosing a funnel builder

• Building a long, complicated funnel before testing whether anyone wants the offer.
• Choosing a platform for features you'll never use, then struggling with the ones you need.
• Moving everything in a single weekend instead of running the old and new funnel side by side.
• Forgetting to set up tracking, so you can't tell which step loses visitors.
• Copying a competitor's funnel without thinking about your own audience.
• Ignoring mobile, when most visitors from social media arrive on a phone.

Why a smaller funnel tool can be a smart pick, and what to check first

Smaller funnel and page builders often have simpler editors, friendlier support and a founder who reads feature requests. A tool built for one-person businesses may also leave out the clutter that agencies need.

The trade-off is risk. A young product can change direction, add limits or close, so before you build around one, check that it's still releasing updates, that you can export your pages and contacts, and that other users report reliable support. Start with a single funnel rather than moving your whole business at once.

Do you make a funnel, landing page or sales page tool? Tool makers can ask to be considered for a featured place on this list.

Final checks before you pick a funnel builder

Write down your single most important funnel, the steps in it and the tools it needs to connect with. Then try two or three builders using that one funnel as your test. Look at how quickly you can publish, how the pages look on a phone and how easily your leads reach your email list. The tool that gets that funnel live with the least friction is usually the one you'll keep using.

Frequently asked questions

Why do people look for alternatives to big funnel platforms?

Common reasons include wanting a simpler editor, a different mix of email, courses and checkout, more control over their own domain and customer list, or a plan that suits a smaller business.

What is the difference between a landing page builder and a funnel builder?

A landing page builder focuses on one page that captures a lead or sells one offer. A funnel builder links several steps together, such as an opt-in, sales page, order form and upsell, and usually tracks how people move through them.

Do I need an all-in-one platform?

Not always. If you already have email and checkout you like, a landing page or funnel builder may be enough. An all-in-one platform makes sense when you want pages, email, courses and bookings managed together.

Can I find a funnel builder with a free plan?

A few have a permanent free plan, though limits apply. Many others offer a free trial instead. The table on this page shows which is which, but always confirm the current plans on the tool's own site.

How long does it take to move a funnel to a new tool?

A single simple funnel can often be rebuilt in a day or two, but allow longer for email automations, checkout settings and tracking. Running the old and new versions side by side is the safest approach.