Building a client list is a crucial part of the success of any business, especially a business that is part of a competitive market. A client list is a document that will help you keep track of the clients that utilise your business’ services, and how they do so. With this list at hand, you have all the information you need about each client. You can use your client list to reach out to previous business contacts during quiet periods to see if they are in need of your services.  This is much cheaper than rolling out a new advertising campaign.

However, when you are first starting out, it’s likely that your client list will be pretty small.  Most businesses will want to grow and building a client list is the first step to achieve this. There are several ways you can build your client list, from increasing your portfolio to asking customers for feedback.

3 Steps to Building Your Client List

Portfolio

A portfolio is a wonderful way to show your potential clients what your company can do for them. It should make the people who see it feel like they want to work with your company and no one else. It should also include a letter. This letter should tell your potential customers what your company offers. Showing previous work and including a description of what you do can help customers find the company that they’re looking for, in this case, your company.

To make each pitch more personal, both your portfolio and your letter can be edited and slightly altered for different companies.

Reach Out

Reaching out is an important part of building a client list. This is something that can be done in a variety of ways. You can check the local business listings to see if there are any local companies that might need the services and then getting in touch by phone, letter, or email.

When reaching out by email, it is crucial to make sure that the email addresses you have are correct. If you are looking for more information about how to double-check that data, there is an easy way to do it. Companies like The Email Finder offer that service. You can also find new clients by asking current clients for referrals, and by taking advantage of social media to promote your business online.

Ask for Feedback

Asking for feedback can be uncomfortable at times, but it is a great thing to do. It will not only help you and your company learn ways to improve and understand what you are doing well, it will also help clients feel appreciated. By giving them a chance to provide feedback, you are showing that you value their input, which, again, makes them more likely to want to refer others to you.

In addition, if clients are willing to have their feedback on your website, this can make your business feel more real to prospective clients.

When building your client list, it is important to keep several things in mind. Build a portfolio so that prospective clients can see what you do, reach out and keep current customers happy, and ask for feedback. Altogether, these are ways to build your client list. In turn, this will build your business.