Best White Label Website Builder: 9 Platforms

Selling websites is a natural add-on for marketing agencies and freelancers, but building every site from scratch doesn't scale. A white label builder gives you templates, hosting and a client dashboard with your name on it.

The nine platforms below are listed alphabetically and in no particular order, almost all from smaller, specialist providers. Each description comes from the platform's own site, read this week. If you're helping clients who want to build their own, see my guide to free AI website builders for beginners.

White label website builders at a glance

In the free plan column, Yes means the tool's own site describes free use or a free plan, Trial only means a time-limited trial and No means neither is stated on the pages we read.

Tool	Type	Good for	Free plan
10Web	AI WordPress builder	AI WordPress sites under your brand	No
Brizy	No-code builder	Agencies reselling no-code sites	Not stated
Dorik	AI website builder	AI sites with a white-label CMS	Not stated
Duda	Agency website platform	Agencies building sites at scale	No
IM Creator	Website builder	Simple white label reselling	Yes
Simvoly	Website and funnel builder	Websites plus sales funnels	Trial only
Sitejet	Agency website builder	Client feedback on pages	Trial only
SiteSwan	Reseller website builder	Starting a website reselling business	No
ZipWP	AI WordPress builder	Hosts offering AI site creation	Yes

Nine white label website builders

10Web

Best for: Agencies and hosts that want AI-built WordPress sites offered to clients under their own brand.

Brizy

Best for: SaaS companies and agencies that want a no-code builder with white label publishing and hosting.

Dorik

Best for: Agencies that want AI to draft client websites and a white-label CMS clients can log into.

Duda

Best for: Platforms and large agencies that build many client sites and want the entire platform rebranded as their own.

IM Creator

Best for: Freelancers and small agencies that want a simple, free website builder they can white label for clients.

Simvoly

Best for: Marketers who want to resell websites and sales funnels under their own brand on a fully white label reselling platform.

Sitejet

Best for: Design studios that want on-page client feedback, team roles and white-label options while building sites.

SiteSwan

Best for: People starting a website design business who want a white label builder plus training and a reseller programme.

ZipWP

Best for: Hosting companies and agencies that want AI WordPress site creation offered under their own brand.

Accessibility becomes your responsibility

Here's a point to settle before you resell any template. ADA.gov says the Americans with Disabilities Act applies to businesses that are open to the public, and its guidance explains how they can make sure their websites are accessible to people with disabilities.

When you put your brand on a builder, accessibility problems become your problem too, so test the templates with a keyboard and a screen reader before you resell them. Fix headings, colour contrast and image descriptions in your starter templates.

What white label means on each platform

White label can mean very different things. On some platforms it's your logo on the editor. On others it's a fully rebranded dashboard on your own domain, with client billing and support under your name. Some include hosting, others expect you to bring your own.

Ask every vendor exactly what your clients will see, from the login page to emails and error messages. Any leftover vendor branding undermines the whole point.

Setting up a website reselling service

1. Choose two or three starter templates for your main client types.
2. Brand the dashboard, login page and client emails.
3. Decide which edits clients can make themselves.
4. Write a simple handover guide with screenshots.
5. Set up backups and an update routine for every site.
6. Review each site's speed and accessibility before launch.

Features to compare

• Full rebranding. Your logo, domain and emails throughout.
• Client permissions. Control what clients can change.
• Templates. Starting points you can reuse across clients.
• Hosting and backups. Included or easy to add.

Funnels and extras

Some builders add sales funnels, ecommerce or memberships. These can turn a one-off website into an ongoing service, but only add them if you can support clients who use them.

Support and handover

When you resell under your brand, clients come to you for help. Write a short handover guide, record a few how-to videos and agree response times up front. It keeps support manageable as you grow.

Building a service around the builder

The builder is only part of what clients buy. They're really paying for your judgement: the right structure, clear copy and a site that brings in enquiries. Package your service around outcomes, not pages, and offer a simple care plan for updates and backups. It's what turns one-off projects into steady work, and it's why clients stay with you rather than drifting to a generic template. Keep a shortlist of reliable templates, and you'll launch new sites far faster.

Do you make white label website builders? Tool makers can ask to be considered for a featured place on this list.

My plain advice on white label website builders

Pick the builder your clients can use without calling you every week. If clients can update text and photos themselves, you'll spend your time on new projects instead of small edits.

Think about the long term before you commit. Moving dozens of client sites to a new platform later is painful, so choose a builder with a stable track record and a clear export route. My piece on the top features of website builders helps you compare platforms.

Frequently asked questions

What is a white label website builder?

It's a website builder you can rebrand as your own, so clients use your dashboard and see your brand.

Is there a free white label website builder?

Some platforms on this list describe free use or a free start. Check the table and each vendor's white label options.

Do websites have to be accessible?

ADA.gov says the ADA applies to businesses open to the public and explains how they can make their websites accessible.

Can clients edit their own sites?

Most platforms let you control which parts clients can edit, so they can update content without breaking the design.

Do white label builders include hosting?

Many do, while some expect you to bring your own hosting. Check before you choose.

Can I use AI to build client sites?

Several builders on this list use AI to draft sites, which you can then refine for each client.