- Pricing tools side by side
- Eleven pricing tools to compare
- Pricing tools by the job they do
- What the CMA says about drip pricing
- Price tracking, optimisation or B2B pricing?
- Questions to ask a pricing tool vendor
- Signs you've outgrown pricing by hand
- Plain advice before you choose a tool
- Frequently asked questions
Pricing software helps businesses set and change prices using data: competitor prices, demand, margins and rules you define. Some tools simply track what rivals charge, others recommend or set prices across thousands of products, and a few focus on B2B quoting. Eleven options follow in no particular order.
Most shops set a price once and only touch it when a supplier complains. Meanwhile competitors change theirs every week, and the gap shows up as lost sales or thin margins.
Pricing software watches that gap for you. The eleven tools below are listed alphabetically and in no particular order, and every description comes from the vendor's own website, read this week. If you're starting from scratch, these seven steps to an effective pricing strategy come before any tool.
Pricing tools side by side
I checked the free plan column on each tool's own website, as of Nov 2026. Yes means the site names a free plan, a free version, a free account, a free edition or an open source release. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to try it, so check the vendor's page before you sign up.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Boardfy | Price tracking tool | Small shops tracking rivals' prices | Trial only |
| Competera | AI price optimisation for retail | Optimising across big catalogues | Not stated |
| Minderest | Price intelligence software | Watching competitor prices across markets | Not stated |
| Omnia | Pricing software for retailers and brands | Rule-based and dynamic retail pricing | Not stated |
| Price2Spy | Competitor price monitoring | Simple competitor price alerts | Trial only |
| Pricefx | Pricing intelligence platform | B2B pricing across complex catalogues | Not stated |
| PriceShape | Pricing tool for retailers and brands | Ecommerce teams wanting quick setup | Trial only |
| Prisync | Price monitoring and dynamic pricing | Ecommerce price tracking for smaller stores | Trial only |
| Vendavo | B2B pricing software | Large B2B sellers protecting margin | Not stated |
| Yieldigo | Retail pricing AI | Grocery and retail chains | Not stated |
| Zilliant | B2B price optimisation and management | Distributors and manufacturers | Not stated |
Eleven pricing tools to compare
Boardfy
Best for: Smaller online shops who want to track competitor prices and feed better prices into shopping campaigns, with a 7-day free trial.
Competera
Best for: Retailers with large catalogues who want AI to recommend prices across many products and stores.
Minderest
Best for: Retailers and brands who want price intelligence and competitor monitoring across several countries and channels.
Omnia
Best for: Brands and retailers who want dynamic pricing rules run from one platform instead of trial and error.
Price2Spy
Best for: Small and mid-sized sellers who want competitor price monitoring and alerts without a big platform.
Pricefx
Best for: Manufacturers and distributors with complex B2B price lists who want pricing management and optimisation in one platform.
PriceShape
Best for: Ecommerce retailers and brands who want competitor data and pricing rules in one tool, with a free trial.
Prisync
Best for: Online stores who want competitor price monitoring and dynamic pricing rules, starting with a 14-day free trial.
Vendavo
Best for: Large B2B companies who want pricing software focused on margin and deal guidance for sales teams.
Yieldigo
Best for: Retail chains who want pricing AI they stay in control of, with rules and approvals they set themselves.
Zilliant
Best for: B2B distributors and manufacturers who want price optimisation and management tied into how their sales teams quote.
Pricing tools by the job they do
- Small shops tracking rivals: Boardfy or Price2Spy.
- Ecommerce price monitoring and rules: Prisync or PriceShape.
- Competitor intelligence across countries: Minderest.
- Retail price optimisation with AI: Competera or Yieldigo.
- Dynamic rules for retailers and brands: Omnia.
- Complex B2B price lists: Pricefx, Vendavo or Zilliant.
What the CMA says about drip pricing
The Competition and Markets Authority's guidance on unfair commercial practices describes drip pricing as showing an initial headline price and then adding mandatory charges as consumers go through a purchase. It says the total price should include any mandatory fees, taxes and charges the consumer has to pay.
That matters when software is changing prices automatically. Whatever number your rules push to a UK checkout or advert has to be the full price people will pay, not a lower one with fees added at the end.
Price tracking, optimisation or B2B pricing?
Price tracking tools tell you what competitors charge and alert you when it changes. They're the simplest place to start and suit most small online shops.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Optimisation tools go further. They use your sales data to recommend prices, often across many products and stores, and they need clean data to work well.
B2B pricing tools are a different animal, built around price lists, discounts and the deals sales teams quote. Manufacturers and distributors tend to need these rather than retail tools.
To test price changes against a longer forecast, this guide to financial planning software lines up planning tools.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Questions to ask a pricing tool vendor
- How often does it check competitor prices?
- How does it match your products to theirs?
- Can you set floors so margins never drop too far?
- Does it explain why it recommends each change?
- Will it connect to your store or ERP?
- Can a person approve changes before they go live?
Prices only work if costs are right, and this list of manufacturing accounting software looks at accounting tools that track materials and production.
Signs you've outgrown pricing by hand
- Rivals undercut you weekly. Track them automatically.
- Margins vary wildly by product. Set floors.
- Price changes take days. Use rules instead.
- Sales reps discount at will. Add guided quoting.
Do you make pricing software? Tool makers can ask to be considered for a featured place on this list.
Plain advice before you choose a tool
Start by tracking twenty of your best sellers against three competitors for a month before you let any tool change prices automatically. You'll learn how often rivals move, and you'll set far better rules once you've seen the pattern.
If you sell services rather than products, the idea that the market sets the price, not the client is a useful counterweight to chasing rivals.
I run AI training and workshops for teams, and help businesses with AI enablement and workflow automation, so the busywork runs itself and people get time back. Most of that work is with SaaS marketing teams and small businesses. Here's how we can work together.
Frequently asked questions
What is pricing software?
It's software that helps businesses set and change prices using data such as competitor prices, demand and margins, with rules or AI recommendations.
Is pricing software only for big retailers?
No. Several competitor tracking tools are built for small online shops, while optimisation and B2B tools tend to suit larger catalogues.
Can pricing software change prices automatically?
Many tools can, within rules you set, such as floors and ceilings. Most also let a person approve changes first.
What is drip pricing?
The CMA describes it as showing a headline price and then adding mandatory charges during a purchase. Its guidance says the total price should include mandatory fees and charges.
Is there free pricing software?
Some tools offer a free trial. Check the free plan column above and confirm on the vendor's site.
What's the difference between price tracking and price optimisation?
Tracking shows what competitors charge. Optimisation uses your own sales data to recommend the price most likely to hit your goals.
